Max Brickman

NOI is a crucial metric for the multifamily industry. We've got a breakdown of how to calculate Net Operating Income PLUS suggestions for how to improve it in today's rental market.

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Today's lessons were on the 5 Rules of the Visionary/Integrator relationship. I've shared those in the screenshot here, but I really enjoyed the model shared for Issues Solving. Wickman named the model, "Issues Solving Track." There are 3 steps to the model: 1) Identify, 2) Discuss, and 3) Solve. Rarely is the issue brought to the table the real problem. In the identify step, the group will work hard to settle on what the real issue is and name it. The goal is to name the issue in one concise sentence. Next, all thoughts need to be shared. No thought should be discussed more than once. Wickman calls that politicking. The goal is the share all thoughts, but not be redundant. Third, we solve the problem. It's less important "what" you decide than it is that you all make a decision on next steps. A consensus is great, but the Integrator is the tie breaker. Once the decision is made, everyone should team back up and get on the same page. This seems simple, and is, but most leadership teams struggle to execute on solving their problems. Can you use the model above to solve problems more effectively in your company? Who do you have that can be a good moderator of such a meeting? Who is your tie breaker? I'm reading, "Rocket Fuel."

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Ready to master your investor pipeline? Our latest blog post dives into essential strategies for successful fundraising, from understanding conversion rates to leveraging tools like our platform. Whether you're a startup, real estate syndicator, or fund manager, this guide is for you. Check it out now and elevate your investor outreach game! https://hubs.li/Q02H_JMY0 #Fundraising #InvestorPipeline #Startups #RealEstate #CapitalRaising #Localvest

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"By approaching product demos with a clear strategy and open communication, you set the stage for successful technology adoption. The demo isn’t just a sales pitch—it’s your chance to determine whether a solution can solve your problems, integrate with your workflow, and align with your company’s culture and future goals." Be sure to read our own Kevin Murphy's latest blog in his series on 'Pioneering Progress -- Rethinking Tech Adoption From the Inside Out' for insightful tips on making the most of the product demo stage of sourcing new tech. #proptech #multifamily #retention #renewals #specialization #automation #centralization https://lnkd.in/g7rK5c5s

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What is the real ROI on your tech solutions? Are you or your teams looking at ways to dive in to the value? Take a look at our Quadruple ROI framework and more importantly- weigh in with what is working for you? #Proptech #propertymanagement #multifamily #advocate #pmxpartners

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When our team started growing, I thought scaling would solve our problems. Instead, it added more complexity than we ever imagined. Our tools weren’t built to handle the size or speed of our growth. That’s why we built BILLIONS to grow with you. It’s scalable, customizable, and ready for any size team. We replaced fragmented tools with one seamless platform that adapts as your team expands. If you’re scaling but feel like the growing pains aren’t worth it, you’re not alone. #Billions #realestateteams #TeamOperations #software #productivity #Buybackyourtime #efficient #scale

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🏙️ Join Us Today! 🏙️ Don’t miss our LIVE Webinar: Multifamily Market Trends - Reflecting on 2024 & Preparing for 2025 📊✨ 📅 Today, December 5th, 2024 🕒 2 PM PST | 5 PM EST 🎤 Featuring Daniel Katz, CEO & Co-Founder of Magnify Equity Gain exclusive insights, actionable strategies, and your Q4 Market Report to elevate your 2025 investments. Let's plan for success together! 🚀 👉 Register Now: https://lnkd.in/dHjNVnBS #RealEstate #MultifamilyInvesting #MagnifyEquity #MarketTrends #Webinar

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Here's a free multifamily GTM framework. GTM = go-to-market ... a phrase often not used in multifamily. The fact is, no developer wants to see their lease-up dragging, but too often, that’s exactly what happens. Why? It’s not just a matter of timing—it's a lack of strategy. Let me paint the picture: - Construction’s moving along. - You finally see the building take shape. - Excitement builds... for obvious reasons! - And yet, renters don’t even know you exist. Here’s what happens: The team starts marketing a few months before CO, thinking they’re on top of it, but the results fall flat. This isn’t just a one-off thing—it’s happening in markets everywhere. Rents are tightening. Competition is heating up. And to rise above it, you need more than a few flyers and a website. You need a legitimate go-to-market strategy. A solid GTM strategy looks like this in multifamily: 1. Know your renters. What do they want, and why would they choose your property over the building down the street? 2. Differentiate your project. What makes you stand out? What’s your unique selling point that renters can’t find anywhere else? 3. Craft your message. How is your brand speaking to these renters? Does your look, feel, and message hit home with your target audience? 4. Get on the radar. What are you doing, both online and offline, to build awareness? How are you letting renters know your building exists? Early enough? 5. Drive demand. Stop throwing money at marketing channels that don’t work. How are you attracting qualified leads—those who actually want to live in your building? 6. Nurture your prospects. Renters take their time making decisions. How are you staying top-of-mind and building trust so that when they’re ready to sign a lease, it’s with you? 7. Leverage organic content. Attention spans are shorter than ever, but great content still matters. How are you using the right type of organic content to connect with your audience? 8. Align your teams. Here’s where it falls apart for a lot of developers: marketing and leasing teams operating in silos. If your teams aren’t working together, you’re wasting leads and losing momentum. They need to share processes, feedback, and adapt quickly to what’s working. This isn’t just theory—each of these steps makes a real difference! If you'd like, I’ll dive deeper into each one, showing you how to build a GTM strategy that doesn’t just drive awareness, but fills units and boosts your ROI.

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NAHB predicts a significant pullback in multifamily starts for 2024. Are we surprised? Multifamily Developer Confidence is in Negative Territory. In the fourth quarter of 2023, multifamily developer confidence remained in negative territory, as revealed by the Multifamily Market Survey (MMS) conducted by the National Association of Home Builders (NAHB). The survey produces two key indices: the Multifamily Production Index (MPI) and the Multifamily Occupancy Index (MOI). The MPI, which gauges sentiment about current production conditions in the apartment and condo market, scored 41, below the break-even point of 50. Meanwhile, the MOI, measuring the industry’s perception of occupancies in existing apartments, registered 77. Tight lending standards and high development loan costs continue to hinder financing for new multifamily projects. Given the substantial supply of multifamily units under construction, NAHB predicts a significant pullback in multifamily starts for 2024 #realestatedevelopment #realestateinvesting #passiveincome #multifamily #realestate #multifamilyinvesting #multifamilyrealestate #firsttimedeveloper #raisemasters30 #cre #financialfreedom

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📈 "Business Performance Optimization – Maintaining Financial Stewardship throughout the Growth Curve" Check out this 5-min clip from the Multifamily Maestros (Randy Langenderfer & Tony Castronovo)! Here is what we cover: •Gross Margin Focus: Measure efficiency & effectiveness and dial in on job/deal selection criteria •Net Margin Focus: Control Operating Expenses without “cutting into bone” •Cashflow Management: Understand your runway, pacing, and decision levers •Cash vs Debt: Opportunity Cost / Cost of Capital •Investors (Debt/Equity): Deal-based and Funds Visit the Multifamily Maestros website to catch the full episode (What I Wish I Knew Before I Quit My Job: Secrets of Multifamily Entrepreneurs). Link in the comments below. 👇

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Developer Pressure Points: Part of or wide ranging discussion on stage with Zachary at the #AxeCapital event. What I have seen is: as developers take that leap from running one or two projects to running many is when they get in trouble. Its not simple addition there, there's a real value to being on top of each project. It's certainly a factor that we monitor closely in RD Advisors lending program. Chris, Scott, Dave, JAKE, John, Keith

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Expanding your multifamily portfolio is a major step in building long-term wealth. Here's how to do it right: 1️⃣ Market Research: Invest time in understanding the best markets for growth. Focus on areas with strong economic drivers, population growth, and a high demand for rentals to maximize your returns. 2️⃣ Funding Options: Explore your financing choices. Whether it’s traditional mortgages, private investors, or joint ventures, ensure your funding strategy supports your growth without stretching your budget too thin. 3️⃣ Scalable Management: As your portfolio grows, so will your management needs. Assess whether your team can scale, or if it’s time to bring in property management services for efficiency. 4️⃣ Diversify & Manage Risk: Spread your investments across different property types or locations to minimize risk, especially in uncertain market conditions. Expanding your portfolio requires a thoughtful, well-planned strategy. Ready to take your investments to the next level? Let us help you with the process! . . . . #MultifamilyInvesting #RealEstateGrowth #InvestmentStrategy #WealthBuilding #Invest #RealEstate #Wealth #Passive #Income #Growth #Properties #Finance #Assets #Market

Ever wonder how to truly optimize your multifamily investments? Join us for an exclusive glimpse into our latest podcast episode featuring Andy McQuade. Discover the game-changing TCO Method that’s shifting investment strategies from initial costs to the lowest Total Cost of Ownership. Imagine boosting your annual Net Operating Income by $6.2M and adding $98M in asset value. That’s what Andy’s clients have achieved—and now you can too. #InvestSmart #WealthBuilding #AlternativeInvestments #JKAMInvestments #MultifamilySuccess

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There are four crucial elements of forming successful partnerships in startups. Wanna learn what they are? Check out the full interview with Cody Sperber, a top real estate investor and serial entrepreneur, to learn more about smart partnership practices! 👉 https://lnkd.in/gm6rag7T #investingintheus #reedgoossens #realestateinvesting #realestate #realestateinvestor #realestatemarket #codysperber #realestatetips #wholesaling #partnership #partnerships

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