Maura Rivera

Why are marketers so often confused by their own campaign data? 🤔 Turns out, it’s not their fault. Many marketing ops pros were never taught how Salesforce data actually works—which has led to a massive data disconnect nobody’s talking about. Camela Thompson from RevOps Co-op and CaliberMind’s Joe Schattschneider dive into: ❌ Why CRMs and marketing automation platforms just aren’t speaking the same language 😬 The biggest lie Salesforce has told marketers 🤝 How RevOps can bridge the gap and help marketing make sense of their data 🔗 https://bit.ly/3XnEN63 #Salesforce #CRM #MarTech

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The future of sales is clear: Relationships and ecosystems are key. But how are GTM leaders actually executing these partner-led strategies to drive revenue in 2024? That’s where Pavilion‎ and Crossbeam‎’s latest Future of Revenue survey comes in.  We’re diving deep into the real-world tactics and strategies that are redefining the GTM landscape. By participating in this research, you won’t just be adding your voice to an important conversation, you’ll be among the first to access hard data on how successful leaders are leveraging ecosystems to stay ahead. Your input will help shape these valuable benchmarks — let’s navigate this shift together. Survey closes soon! https://lnkd.in/gBv_cShM

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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How do you set Gen Z sellers up for succes? Calling all sales leaders! This is a must-listen to cap off your week: https://lnkd.in/gj9izm8M In case you missed it, we've just launched a new season of the Redefining Sales podcast. Listen to our first episode with our fantastic guests Lucy Lee and Danielle Dacunha-Howarth from PurplePatch, and stay tuned for new episodes dropping soon. #Sales #Podcast #AIinSales #Prospecting #SalesEnablement #SalesStrategy #SalesTraining

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🚨 Here’s a list of HubSpot updates a CRO needs to know about in 2025. 🚨 And in Q4, we updated or created a Playbook for Every. Single. One. At RevPartners, our Playbooks team takes the time and effort to stay on top of every new HubSpot feature. Why? We want to support CROs in the changing dynamic of their role. List Here: CRM Hub: 💻 CRM UI/UX Design ❌GDPR Enablement 🏡CRM Infrastructure + Asset Mgmt 🔮HubSpot Native AI Features Marketing Hub: 🧘‍♂️Intro to Attribution and GTM 📩GTM Sources (formerly Lead Acquisition Channel) 💯Lead Scoring Beta Sales Hub: 💸CPQ Discovery & Alignment 🖨️Sales Workspace 💝Non-Profit Foundational Playbooks Service Hub: 🤖Hubspot Chatbot 🖥️Help Desk Workspace Setup 🫶Customer Success Workspace Reporting & Analytics: 📉Reporting & Analytics 📈90 Day Trailing Conversion Rate Template 📊Secondary KPI Dashboards Ops Hub: 👨‍👨‍👦‍👦Data De-Duplication ✳️Token Rotation and Private Apps Commerce Hub: 💰Revenue Recognition + NRR (FinOps) 💡Pro-Tip: Clear data visibility is the KEY to knowing which lever to move to generate more revenue and grow your business. We'd love to help you achieve this and more in 2025! 🙌

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What are the best practices for working with ABM leads? Should BDR or AE teams handle them? Listen to the full conversation "Small Budgets, Big Ambitions. Starting ABM from the Trenches" here ➡️ https://ow.ly/SQvR50RjOwO

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New episode 🎙🔥 Tune in to episode GTM 105 of The GTM Podcast to get insight directly from Sam Blond on: -Why investing early in sales ops and rev ops is critical for scaling revenue. -How to generate demand through creative campaigns and a "concentric circles" approach. -The risks of scaling sales teams too quickly based on flawed hiring models. -What VCs look for in a compelling founder pitch, beyond just business metrics. -Why focusing on generating pipeline is often better than optimizing conversions. -How to leverage customer marketing and "raving fans" as an early acquisition channel. + more Available wherever you get your podcasts, including the links in the comments👇

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RevOps is emerging as the MVP of Go-To-Market strategies. ↳ Here's why: → RevOps has evolved from "data short order cook" to strategic revenue problem solver and advisor. → Leaders are increasingly sourced cross-functionally, bringing a holistic GTM perspective. → They're leveraging AI and advanced tech to build the elusive "Deal 360" view. → RevOps is driving ROI-focused tech stack optimization in our capital-efficient era. → They're championing unified dashboards, boosting C-suite confidence in data-driven decision-making. → RevOps helps prioritize strategic initiatives using intelligence to forecast both lift and reach. Want to dive deeper? Check out the latest GTMonday newsletter for the full scoop on why 75% of high-growth companies will deploy RevOps by 2025. 🔗 https://lnkd.in/gffQi9XE #RevOps #GTMonday

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Your team deserves value from the tools they use, not disruption. With the right platform in place, all your AEs can be your top AE. Data + your GTM team + SalesAI = business success. See how SalesAI simplifies your every day and increases the value of your existing tech stack: https://bit.ly/3QQHMkN #SalesTech #AI #GTM

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As an agency leader, you know scaling sales within your organization is no easy task... 🥵 Thats why we've pulled together resources to help guide founders and agency leaders in the right direction to scale beyond founder-led sales methods and on to a repeatable GTM strategy with RevOps as the secret weapon. Check out the full blog post and access the guide via the link in the comments 👇

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When GTM teams are asked to do more with less, where do they turn? RevOps. Businesses are starting to realize the crucial role of the revenue operator, which is great. But most businesses define "RevOps" as Sales Ops 2.0. And while we love our friends in Sales Ops, they are often not positioned strategically enough to influence GTM decisions across the entire customer journey. Here's a little overview on how we think about better defining RevOps for your internal organization. https://lnkd.in/gBRb64cq

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🔥Tech Stack for Your Entire GTM Sales Funnel🔥 Top – Middle – Bottom In today's era of advanced sales tech, it can be challenging to determine which tools to use at each stage of your GTM funnel. Here's some good suggestions: -- Top of funnel -- → Clay - Great for pulling and enriching lead lists for cold outbound → ListKit - Also great for finding valid B2B contacts → Common Room - Real buyer Intent signals and integrations → Instantly.ai - Sending platform and DFY domain set-up → Trigify.io - Social signals from Linkedin → LeadMagic - Find valid B2B email adresses and identify mx records -- Middle of funnel -- → Vector 👻 - Off site buyer intent + onsite lead identification → Distribute - Digital sales rooms → RB2B - Website visitor identification and enrichment → Calendly - Meeting book and pre call flows -- Bottom of funnel -- → Fathom - AI Meeting Assistant - Auto generate summaries of sales meeting and record content → Airtable - CRM and data reporting ----- What's your favourite part of the funnel to operate in? ___________________________________________ ✅ We share the latest AI & No-Code Automation contents every day! Follow Best AI Tools Finder  for more AI updates! ♻️ Repost to share this update with everyone! Brilliant share by: Louis Young 👋𝐇𝐞𝐥𝐥𝐨, 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐝𝐫𝐢𝐯𝐞 𝐦𝐨𝐫𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐀𝐈/𝐒𝐚𝐚𝐒 𝐭𝐨𝐨𝐥𝐬? 𝐒𝐞𝐧𝐝 𝐮𝐬 𝐚 𝐃𝐌!👆 ___________________________________________  #chatgpt #nocodeautomation #SaaS #aitools #bestaitools2025 #bestaitool #bestaitools #2025trendingaitools #2025aitools #newaitools2025 #aitools2025 #bestaitools2025

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Struggling to use HubSpot Sales Hub? We can help! 𝐓𝐡𝐢𝐬 𝐛𝐥𝐨𝐠 𝐮𝐧𝐥𝐨𝐜𝐤𝐬 𝐢𝐭𝐬 𝐩𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐟𝐨𝐫 𝐲𝐨𝐮: Master the tools (simply!) Boost sales team performance Avoid DIY implementation headaches ‍ Get expert guidance for sales success! https://bit.ly/3Kx0r1u

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💥 Outbound isn’t dead…you’re just doing it wrong. 💥 Too harsh? Maybe. But if your outbound strategy isn’t moving the needle (or it’s moving the needle backwards), it’s time to rethink your playbook.  If you missed it, catch the replay of our last RevOps Masterclass webinar, "How to Optimize Your Outbound Sales Motion," and learn how to turn outbound into a reliable growth engine. Here’s what we break down: 1️⃣ How to laser-focus on the right accounts and personas. 2️⃣ What a functional SDR & sales motion actually looks like. 3️⃣ Data sourcing that doesn’t leave your team chasing bad leads. 4️⃣ Crafting messaging that earns a reply. No gimmicks, just relevance. 5️⃣ Deliverability hacks that keep your emails out of spam purgatory. 6️⃣ The metrics you need to measure to speed up your pipeline, not slow it down. Outbound is expensive. Finding an approach that increases the sales velocity of the outbound motion is top priority, especially as you move into 2025. So don’t cut corners. 👉 Watch the replay here: https://bit.ly/4f4AV0t #Outbound #SalesVelocity #RevOps

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Ever feel like you're overpaying for talent? With Exordiom Talent, that's a thing of the past. We've have 100's of pre-vetted team of GTM resources (BDRs, AEs, SalesOps, Marketing, CS, Customer Support, and SFDC Admins) who can quite immediately be placed in your company as contractors, who act as your full-time in-house employees. We promise high-performance. We leverage multiple decades of our GTM scaling experience in sourcing and providing these talents. Imagine having these for a fraction of the cost of your local resources! No more settling for underperformers, when you can have key players, no matter where they are in the world! Ready to scale your GTM, while making sure your costs don't skyrocket? Send us a message! #GlobalTeam #Expertise #ElevateYourStrategy #BusinessSuccess #GTMOptimization

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From pipeline generation to high-intent conversions, Emma Galler's insights guide revenue leaders toward sales success in this episode of 10/10 GTM. 💼 Check out the full episode below, where Ross and Emma discuss strategies for strengthening pipeline, creating a winning culture, and building a cadence around operational excellence. https://lnkd.in/gKp7DX-n

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Want to elevate your sales game and win over C-suite executives? 📈 Learn from the best with ZoomInfo's top sales tips, including insights from our CEO and Founder, Henry Schuck! Discover the definitive guide to selling to the C-suite in 2024: bit.ly/4aSCL3i

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