Matthew Pennacchio

Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

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Let's keep learning! So many lessons came out of the COVID-19 pandemic, including the importance of clear communication about what we know and what we DON'T know about emerging infections. I'm happy to be part of the Council for Quality Health Communication: a group working to improve the quality of health information and increase trust among the public. New article by founding members Ken Rabin and Scott C. Ratzan on H5N1 in MedPage Today.

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PRWeek's great 2024 Business Report highlights the key challenge facing our industry. Communications is more important than ever. Comms and policy leaders are being asked to play far larger roles as business partners supporting ever more stakeholders. So why did the industry suffer so much in 2023 after many years of growth? As an sector, we are not adapting fast enough to the needs. Organizations are desperate for help but also under tremendous financial strain. They now need both senior level counsel and advisory support as well as deep domain expertise to actually produce. By and large, our industry is still split by this chasm - between strategic and tactical. Clients cannot afford to separate these, either in time or money. At Bully Pulpit International our goal is to bridge this divide, building a team that can both 'think and do' at the highest levels. It's not always easy. Last year was a challenge. But if you share this vision for the future, please check out some of our open roles: https://lnkd.in/dGQwJUSG

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I'm suddenly reminded of my early career days when the “final” steps in the publishing process still involved red pens, proofreading marks, deciphering tiny, near-illegible scrawls in margins, resolving conflicting edits between departments and finally hyper-focusing to get the job done as deadline drew near. Sometimes the editorial process is messy and requires us to practice diplomacy (and at times, a little tough love). But association publishing is a team effort, and to this day, there still is no better feeling than getting a finished product out the door. #editing #writing #editorial #associations

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The October monthly episode of our For Immediate Release podcast explores critical communication trends. Shel Holtz, SCMP, and I discuss six compelling topics, including Reddit's potential for crisis comms, the state of blogging in 2024, ethical concerns in celebrity news coverage, workplace connection challenges, and AI's impact across industries. In a blog post, I've set out some key takeaways that present opportunities for communicators, including leveraging Reddit for stakeholder engagement and preparing to guide organisations through AI adoption. Read more and listen now for valuable perspectives and insights on navigating today's complex communication landscape. https://lnkd.in/e5_CcMR2

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Journalists are spilling the tea about what they like and don't like. Frank Strong of The Sword and the Script shared the results of a recent Cision survey. He pulled the stats that PR pros need to know about to improve their odds of success. 42% of reporters say credibility is the top challenge facing journalism. Tip: Avoid adjectives and hyperbole when you pitch. 67% of journalists use social media to source information. Tip: Keep your social feeds active and relevant. 55% of journalists want exclusives. Tip: Consider using them judiciously. #PR #publicrelationsagency #journalism

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How engaging are your promotions, your #communications, your #PR? Are people tuning IN or tuning OUT? Here’s what happens when you don’t connect w/your #stakeholders: https://lnkd.in/eQsjBf85 #PRtip #WritingTip #MarketingTip

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If your association, brand, or firm is grappling with a legislative or regulatory hurdle, Drumfire Public Affairs can assist you in crafting creative campaigns and strategic solutions. Discover how we can tailor our decades of experience and expertise - from Capitol Hill to the State House - to address your needs at http://www.drumfirepa.com. #publicaffairs #publicrelations #drumfirepublicaffairs

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Enjoying your daly dose of essential tips and resources from Vanguard Communications #DEI Bootcamp for Communicators? Don’t forget to sign up for the closing #webinar with top leaders in the DEI Communications space. #diversityequityandinclusion #communications #training #kelloggfoundation #nonprofit #government #foundation #association #publicrelations #womenempoweringwomen #media #socialchange

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New enhancements to our PR-driven AI tools allow comms pros to ditch the guesswork. Discover features like: ✨ AI-powered suggestions when you upload your press release draft to boost effectiveness ✨ A Press Release Score to help you refine releases for maximum engagement ✨ Data-backed insights based on years of press release performance data Click to learn more: https://prn.to/ai-for-pr #PR #AI #PressRelease

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Question: What is Crisis Communication and Who Needs It? ⏩ Crisis comms is the art of communicating when the stakes are high. This can mean any incident that could impact your reputation and your bottom line. So who needs crisis comms? ⏩ Any business or business owner who has something to lose. Check out this list of five business challenges that require crisis comms expertise & tell me what you might add: https://lnkd.in/erbW-CNn #CrisisCommmunications #PublicRelations #ReputationManagement #Sarasota #SarasotaPR

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This is important for #communications pros and our subject matter experts to remember. An interview is a conversation not a rote question asked, prepared answer given. Using talking points rather than scripted answers is more effective for a SME and makes for a better interview. Unfortunately that path isn’t taken as often as it should be.

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The main expectation for comms and marketing leaders in 2025 is that they master the art of doing more with less as they work at connecting with consumers, a new SourceCode Communications study says https://odwpr.us/4eyO01K

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In today's data-rich environment, PR practitioners who embrace data-driven decision-making are gaining a significant edge in developing more effective, targeted and measurable campaigns -- H Patel, FINN Partners https://odwpr.us/3zBzyYe

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Valuable insights from Nicole Schuman for any #communications professional seeking to "measure the value of their work and tell that story to their stakeholders." #CommsForGood

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Broadsheet Communications client Paul Bannister, Chief Strategy Officer at Raptive, shares insights on Google's delayed cookie phase-out. The move, now postponed to 2025 pending regulatory approval, promises to reshape the $600B online advertising landscape. Bannister emphasizes the balance between consumer privacy and revenue for content creators. "The delay will benefit the ad industry by giving it more time to get ready for Google’s changes, said Paul Bannister. “People’s privacy is important and so is revenue for publishers who create great content for those people."" Read more about this significant shift in The Wall Street Journal's latest piece: Google Delays Cookie Phase-Out Following Regulatory Pushback

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Check out how creating clarity with complex subjects is building trust, developing understanding, and driving adoption for the financial and technology sector. RF|Binder Armel Leslie https://lnkd.in/eUV3QBj7 #contentmarketing #video #fintech #digitalmarketing #financialservices

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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