Matthew Ligotti

Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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What do the biggest brands and businesses have in common? They invest heavily in advertising. Yet, when we sit with small to medium size businesses they often resist going all in? I was biking with my 7 year old today and saw this ad is placed at a haunted hayride in the only “town” in Pennsylvania. I have so many questions! The first person to guess the only town in PA without googling it wins! #advertising #business #allin

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New York Ave’s brand strategy is thought up and designed by humans, not A.I. We begin by getting to know your customers, industry, and mission. Then, our team builds a roadmap that guides our continuing work to disseminate branded content among your audience. Lastly, there are several steps in the process to ensure that every message is infused with strategy that traces back to your primary objectives. This is not a B2C, B2B, or B2B2C process…it’s P2P, person-to-person. Partnering with New York Ave means talking with people who understand people and thus, have the unique ability to formulate messaging so that it clicks. Let’s talk: https://buff.ly/4cPQM28 #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Marketing your HVAC, plumbing, roofing, or pest control company can feel overwhelming. There’s always something new, something powerful, something must-have that everyone’s talking about. You’re watching other contractors and wondering if they’re doing better than you—or at least it seems that way. The chase for leads feels endless, the expenses never stop, and no matter how much you’re doing, it doesn’t always feel like enough. I recently joined Justin on his podcast to dive into strategies for marketing your company within your own community and building a strong, recognizable brand. My philosophy is simple: lead with your brand in everything you do. Your brand should be at the core of your messaging, driving every campaign and touchpoint. Check out the episode below, and thank you, Justin, for having me as a guest!

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Are you in the branded merch space and a member of NEPPA? Have you ever wondered how pursuing your passions could transform your personal and professional life? If so, join me at the New England Promotional Product Association (NEPPA) Winter Expo on January 27 in Hartford! Let me share a bit about my journey: "Balancing a career while caring for my father through his Alzheimer’s journey was the greatest burden—and the greatest blessing—of my life. Chronicling that experience in my book, Ten Days With Dad, ignited a passion for writing that transformed both my personal and professional life. The more I wrote, the more productive and focused I became at work, and my sales began to rise. Research supports what I experienced firsthand: pursuing passions fuels creativity, reduces burnout, and enhances performance." During my session, we’ll explore how making time for your passions—even in small ways—can: ✅ Spark creativity ✅ Boost focus and productivity ✅ Reduce stress and burnout ✅ Drive business success By integrating what you love into your daily routine, you’ll find greater happiness and even grow your bottom line. 📅 Date: January 27, 2025 🕘 Time: 9:00 AM 📍 Location: Sheraton Hartford South Hotel, Rocky Hill, CT 👉 Register Now: (Your company must be a member/affiliate of a Regional Association, PPAI, PPAI Qualified Non-member Distributor, SAGE, or ASI. For details, email [email protected].) I can’t wait to connect with you and show how passion projects can fuel success in all aspects of life. #PassionProjects #ProfessionalGrowth #PromotionalProducts #Leadership #Inspiration #NEPPA

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Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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What’s happening in digital marketing this month? Check out our recap of headlines and a look into what's expected in June. → https://buff.ly/456KZmd #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Stay ahead of the game in 2025! Explore the Top Website Design Trends for Boston Businesses and learn how to enhance your website's user experience. Keep your brand fresh and relevant by following these emerging trends. Ready to revamp your site? Contact Hoopla Digital Marketing for expert web design services. https://lnkd.in/gS63kAVG Contact Hoopla Digital Marketing Today! #WebsiteDesign #BostonBusiness #2025Trends #WebDesignTrends #BusinessGrowth #BostonMarketing #UXDesign #SEO #ResponsiveDesign #MobileFirst #EcommerceTrends #InnovativeDesign #BusinessSuccess #WebDevelopment #UserExperience #ContentStrategy

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#HOLYSHYFT!! Why do brands refresh their look and feel? For lots of reasons! ⭐ to differentiate against your competitors ⭐ to provide a better user experience to drive people to take the action you want them to take ⭐ to keep your messaging authentic and resonating with your target audience ⭐ because you understand that a brand can be fluid and needs to be updated to keep you relevant ⭐ for improved SEO rankings and optimization Because of all these reasons (and more) we are excited to share our newly updated website: www.partnerwithshyft.com Check it out and let me know your thoughts! 👏A special thanks to Glenn Rosko for the design update and for always making sure we stay relevant and cool. 👏 #shyftjustgotreal #shyfthappens

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Ever notice how agencies seem to lose their creative spark after the pitch? Here’s what most people don’t understand... The truth is, most creative agencies are lying to you. Not intentionally, but through a broken system that’s been normalized. You meet the A-team during pitches, then wonder where they disappeared to during the execution. But here’s what’s actually happening: The “disappearing creatives” aren’t running away with your money. You see, there are two types of creatives: 💡 The ones who dream up the big ideas 🚀 The ones who bring those ideas to life Yet most clients think they’re being bait-and-switched when the rockstar creatives from the pitch meetings seem to vanish. This might feel like wasted budget and unmet promises… like the magic you bought into was just an illusion. 🚨 But that’s actually how it SHOULD work 🚨 Those initial creatives? They’re like special forces. They drop in, create the breakthrough concept, then move on to the next mission. The execution team then takes those concepts and turns them into reality. They’re the ones who understand the daily grind, the platform constraints, and how to deliver quality content FAST. At Movement we call the former “conceptualizers.” The current ad agency model feels broken because most agencies pretend their big idea people will handle everything. 😒 Then clients feel betrayed when different teams take over 😩 The work suffers from lack of clear handoff processes 😭 Everyone loses because expectations weren’t managed ‼️But there’s a better way: Marketers win when creatives lean into their strengths. You get your bold, first-to-market ideas with seamless delivery and real results - no confusion, no compromise. Conceptualizers are valuable precisely because they’re able to maintain perspective and keep pushing creative boundaries. At Movement, we’re reimagining how agencies should work. Our structure ensures conceptualizers and execution teams work in sync ✨ 💡 Conceptualizers stay involved as directors 🚧 We build processes for clean handoffs between teams 🤝 Clients always know who’s responsible and why I truly believe marketers deserve agency partners who build honest processes around this truth rather than hiding it. What’s your take? Have you faced this challenge with agencies? I’d love to hear how it played out. #marketing #digitalmarketing #socialmedia

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🌟 Want to master Google's algorithm updates? At Virginia Creative Group, we focus on quality content, user intent, and engaging with your audience to keep you ahead in SEO. Let's revamp your online presence! 💻🔥 Learn more in our latest blog—link below. https://bit.ly/3UwGZGE #MarketingTips #SEO #MedicalPracticeMarketing #Blog

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