Matthew Reiss

From Idea to Action: Launching a Streaming TV Campaign in Days At Equip Marketing Group, we pride ourselves on delivering speed, strategy, and results for our clients. A great example? Our recent work with Millertech Energy Solutions. Here’s how we took their streaming TV campaign from idea to live in less than a week: The Challenge: Millertech wanted to promote their LED lithium-powered flashlights and headlamps ahead of the holiday shopping season—capitalizing on the seasonal demand for practical, high-quality gifts. Timing was everything, and we had to move fast to capture the surge in gift-giving traffic. The Timeline: Friday, November 22: We met with Millertech to strategize and finalize their campaign goals. Monday, November 25: Ad creatives, messaging, and targeting were finalized and ready to go. Tuesday, November 26: Video production started and completed, editing and post production completed. Wednesday, November 27: The campaign launched, reaching an audience of over 7 million people across the United States on platforms like Sling, Roku, and HGTV. The Results: By leveraging streaming TV ads, we helped Millertech: Reach a national audience during peak holiday shopping season. Promote their products directly to gift-buyers and outdoor enthusiasts. Take advantage of advanced targeting to ensure their ads were seen by the right audience. What Makes This Possible? At Equip Marketing Group, we use AI-driven targeting tools and a highly efficient workflow to turn campaigns around quickly without sacrificing quality. This means our clients can: 🔹 Respond to market opportunities faster. 🔹 Reach highly specific audiences across 500+ streaming platforms. 🔹 Launch campaigns that are measurable, scalable, and effective. For businesses like Millertech, this agility makes all the difference in staying ahead of the competition. If you’re ready to take advantage of streaming TV advertising that gets your products in front of the right audience—fast—let’s talk. equip.agency (330) 600-3092 #StreamingAds #DigitalMarketing #EquipMarketingGroup #MarketingStrategy #BusinessGrowth #ClientSuccess #HolidayMarketing #LEDFlashlights #GiftIdeas #FastResults

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"The Pros and Cons of PPC Advertising to Grow Your Business" Susan Hanshaw whose strategies have produced over $500MM in PPC revenue for our clients shares valuable tips. Read here: https://lnkd.in/ewM3rB_G #ppc #leadgeneration

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The hard truth is that markets have ebbs and flows, and leaders must meet any given moment with the action it demands. #GoodBetterBastBrand wearebast.com https://loom.ly/2MEkTFc

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Tailored assessments help you and your clients strive for more One of the trends we are seeing in 2024 is the resurgence of assessments. Not your mother’s assessments, but a customized digital version focused on your objective and target market, driving responders to quickly and easily see where they are. We are adding assessments to our digital campaigns because the shared report helps Sales tailor their outreach efforts and enables you or your partners to engage prospects in a consultative conversation. In fact, we want you to try it for yourself by taking five minutes to take our marketing assessment: https://loom.ly/2jWsJLU Contact us to learn more about how this powerful tool can help you, your clients, and your sales teams. #powerfultool #digitalassessments #engagingprospects #striveformore #marketingcapability

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Thinking about selling your business? Here’s something you should know. Investing in effective PR and marketing can make a huge difference in how your company is valued. We've helped countless companies position themselves for lucrative acquisitions, including Ellie Mae, Resitrader, and DRI Management Systems. John Ardy, now CEO of Automated Mortgage Systems, Inc., nailed it with this testimonial: “Marketing and public relations can be a very wise investment if you’re looking to sell your company. With the help of Strategic Vantage, Resitrader looked like a much bigger entity than it was. They created a big market presence for us so that when we sold to Optimal Blue we only had 10 employees, but due to the marketing and PR, everyone thought we had 100.” If you’d like to see how we can help your business shine and attract top-dollar offers, let’s chat. 👍 #MortgagePR  #MortgageMarketing  #RealestatefinancePR #RealestatefinanceMarketing

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Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

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This should be normalized. The other (and most common) method is dusty… … like, “moth ball dusty”. Charging by the hour is indeed a race to the bottom. As an agency or creative partner, your goal is to produce something that impresses, garners attention, and helps to put that product/service into the minds (and hearts) of an audience. How does an hourly agreement help make that thing sing, if the underlying “approach” is to do it as efficiently as possible? Less hours = less cost. That simply gives you a shittier experience and output. And then you want to blame the agency or the campaign?! Stop. Just stop. If we are supposed to be in this world where “transparency” and “trust” are part of every company’s “core values”… then start being transparent. Expose your budget for said project or said agency engagement and I promise you that the right agency, creative partner, or production company will be worth their weight in gold. (Like Mischief ⤵️) Or, you can keep playing the dusty game of hourly engagements and keep wasting everyone’s time. #realtalk

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Catch Randy Kessler, Digital Advertising Director of Informa Markets/Labels & Labeling and I, as we share expert insights on Making Email Marketing More Effective. Don’t miss this chance to enhance your email strategies and drive better results in your campaigns! #EmailMarketing #DigitalAdvertising #MarketingStrategy #InformaMarkets #LabelsAndLabeling #MarketingTips #BusinessGrowth

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🚀 Why Press Coverage Matters for Your Business🚀 Having your business featured in the media can significantly boost your brand’s visibility and credibility. Press coverage acts like a third-party endorsement, suggesting to potential customers that your business is noteworthy. Whether it's a local news channel, industry magazine, or influential blog, each mention expands your reach and can open doors to new opportunities. Don't underestimate the power of the press—start crafting your story today! #BusinessGrowth #PressCoverage #BrandVisibility"

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Streamlining client onboarding is key to running a successful agency. By automating the creation of project folders and integrating tools like Google Drive and Calendar, we save valuable time and reduce operational stress. Let technology do the heavy lifting so you can focus on scaling your business. Need help building your dream team? Visit www.dsmtalent.com to find top talent. #Automation #BusinessEfficiency #ClientOnboarding #ProjectManagement

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MCEI, Seattle's oldest networking group for Senior Marketing Leaders, had another entertaining and informative speaker on Wednesday evening. Josh Dunn, founder and CEO of Premier Media Group shared with us how he's chosen to ban any use of AI in the writing and content creation of his publications. I think this is a smart move for these locally focused publications that need to appeal to our area's savvy and discerning audiences. What impact do you think AI could have on local content creation? https://lnkd.in/gVBkZaHY

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On this episode of the podcast with guest, Susan Baier, Drew and Susan explore the strategic significance of incorporating research data into agency operations. Susan provides in-depth insights on how agencies can enhance client trust, optimize marketing strategies, and differentiate themselves in a competitive marketplace through dedicated research. Click here to listen to the full episode: https://lnkd.in/gWUZ5Jgx

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New Year, New Strategy! Companies with a documented marketing strategy are 313% more likely to report success. Here are three easy steps to kickstart 2025: ✅ Audit current marketing efforts ✅ Set SMART goals ✅ Identify key performance indicators Companies with a documented marketing strategy are 313% more likely to report success.

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Here are 5 Tips to a Happier Holiday for Your Non-Profit! #digitalmarketing #directmarketing #nonprofitmarketing #askdirectchoice

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Read about the power of post-it notes in Jennifer Dzwonar's blog about training for executives. It's a quick and beneficial read! #communicatewithconfidence

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Great proof of the outcomes that Data Axle data can create.

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Once you have maximized results from a certain channel or campaign, you must move to the next most efficient medium or channel. This kind of incrementality is critical in optimizing marketing budgets. As you scale your marketing efforts, each additional dollar spent delivers a smaller return than the one before it. The key is understanding what each incremental dollar (or group of dollars) contributes and ensuring those returns align with your goals. Smart marketing isn’t about spending more—it’s about spending wisely. Are you tracking your incremental returns?

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