About
Through many years of experience in hospitality with some incredible brands of the…
Articles by Matthew
Contributions
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What are the key elements of a brand voice guideline and how do you create one?
In a crowded market, it is important to stand out using a clear brand voice that will speak directly to the wants/needs of the consumer. Figuring out the differentiating factor of the product/service and leveraging this through tactful and deliberate messaging will create loyalty with your target audience. Understanding what your core values are and then honing in on the mutual passions shared with your audience as the link to spark the conversation, marketers are able to guide the dialogue and interaction with consumers while maintaining loyalty. Being seen as the “authority” on what makes your brand unique is a powerful way to drive success and continue building your audience.
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What are the key elements of a brand voice guideline and how do you create one?
Brand voice is integral in developing an emotional relationship with consumers, internal stakeholders, and team members who bring the brand experience to life. A strong brand voice shows the values and passions of an organization that help build loyalty and drive consumer satisfaction. By connecting on a more personalized level, brands are able to transcend traditional “advertising” by speaking directly to the desires, aspirations, and needs of their target audience in a way that allows consumers to not feel like they are being “sold to” but rather that they are trusting your call to action the way they would trust a valued friend’s referral.
Activity
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The glitz, the glam and the amazing staff of The InterContinental San Antonio Riverwalk! So much to be moved by as you walk through this iconic…
The glitz, the glam and the amazing staff of The InterContinental San Antonio Riverwalk! So much to be moved by as you walk through this iconic…
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What does the Centre Club San Antonio have that other private clubs don’t — the Sophia Spritz on the cocktail menu! Named after yours truly, it is…
What does the Centre Club San Antonio have that other private clubs don’t — the Sophia Spritz on the cocktail menu! Named after yours truly, it is…
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Feeling very proud of the team for landing some incredible coverage for IHG Hotels & Resorts and our brands: This month the Carlton Cannes, a Regent…
Feeling very proud of the team for landing some incredible coverage for IHG Hotels & Resorts and our brands: This month the Carlton Cannes, a Regent…
Liked by Matthew Leavis
Experience
Education
Licenses & Certifications
Courses
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Campaign Planning
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Creative Principles & Practice
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Strategic Planning for Integrated Marketing Communication
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Projects
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Experiential Marketing + Event Execution
Example of experiential marketing campaign and event execution for W Hotels, Halloween 2018. Demonstrating creative direction, design fabrication + set construction, promotion + advertising, graphic design experience.
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Rebrand + Launch Event Execution
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Strategic market plan for renovated venue space with new identity elements + brand concepts (including revised logos, content, collateral, and messaging), event planning + execution, PR/media contact + leadership
Honors & Awards
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Manager of the Quarter
Marriott International
Presented to department leaders displaying excellence in performance
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Associate of the Year
Starwood Hotels & Resorts
Languages
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French
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Recommendations received
4 people have recommended Matthew
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Hello there. We are so excited to launch our very first product, the D&D signature OMG "Thank You" notecards. Sold in a pack of 8, this luxe…
Hello there. We are so excited to launch our very first product, the D&D signature OMG "Thank You" notecards. Sold in a pack of 8, this luxe…
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The results are in! Votes have been tallied for our Sustainability Team's first ever A&F Co. Upcycling Challenge—where associates showcased their…
The results are in! Votes have been tallied for our Sustainability Team's first ever A&F Co. Upcycling Challenge—where associates showcased their…
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I am about to move into a new location, and this bittersweet moment has me reflecting on all of the little design choices I have made. Also, this has…
I am about to move into a new location, and this bittersweet moment has me reflecting on all of the little design choices I have made. Also, this has…
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Hello there. https://lnkd.in/ghdtyhwa Please Note: I do not claim any of the audio or visuals as my own intellectual or copyrighted property…
Hello there. https://lnkd.in/ghdtyhwa Please Note: I do not claim any of the audio or visuals as my own intellectual or copyrighted property…
Shared by Matthew Leavis
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BIG NEWS! While I still can only do orders on Etsy, I have finally launched my own website for my product line! I invite everyone to check it out and…
BIG NEWS! While I still can only do orders on Etsy, I have finally launched my own website for my product line! I invite everyone to check it out and…
Shared by Matthew Leavis
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We’re thrilled to announce Gianna Bonpietro as our new Marketing Manager at 1 Hotel Central Park! Welcome Home, Gianna! #1Hotels #1HotelSouthBeach…
We’re thrilled to announce Gianna Bonpietro as our new Marketing Manager at 1 Hotel Central Park! Welcome Home, Gianna! #1Hotels #1HotelSouthBeach…
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Always a party at ROOF! The Music Trust
Always a party at ROOF! The Music Trust
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We’re celebrating🎉. Today, we're announcing 700 open hotels across our Greater China region. 49 years in the making, the milestone spans our…
We’re celebrating🎉. Today, we're announcing 700 open hotels across our Greater China region. 49 years in the making, the milestone spans our…
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Love the work our team has been doing 👏🏻 #weareyouralias
Love the work our team has been doing 👏🏻 #weareyouralias
Liked by Matthew Leavis
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Deciphering the secrets of cocktails, 007 style: Our Headquarters team at Axel Corp unleashed their creativity to mix a unique cocktail during our…
Deciphering the secrets of cocktails, 007 style: Our Headquarters team at Axel Corp unleashed their creativity to mix a unique cocktail during our…
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Excited for the debut of Chase Travel's new luxury hotel program - The Edit. So proud of the team and our creative partners for bringing this new…
Excited for the debut of Chase Travel's new luxury hotel program - The Edit. So proud of the team and our creative partners for bringing this new…
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I’m honored to be named to The PR Net's ‘Marcomms’ Most Influential’ List, alongside some incredibly talented peers. Pushing the boundaries of how…
I’m honored to be named to The PR Net's ‘Marcomms’ Most Influential’ List, alongside some incredibly talented peers. Pushing the boundaries of how…
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