Matt Rohmer

Hey Bay Area! In 2010, the Warriors started on a journey to transform from a basketball team into a larger sports media and entertainment company. Learn how the organization is reshaping its IT and data operations as well as redefining how it delivers digital experiences for its fans. #GoogleCloud #FanExperiences #genAI

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The California Endowment's Media plan has made an impact for California, including: *the lowest vaping rate in the United States, * 42% decrease in lung cancer and * $500 billion saved in healthcare cost! Their media plan wisely included key #OOH placements surrounding key sports/concert venues like Golden 1 Center, near the #CaliforniaStateCapitol; thereby reaching the perfect target demo attending concerts and National Basketball Association (NBA) games, as well as, all #Legislators at the Capitol. The right place at the right time. End Tobacco damage Now...UNDO. Delta Media, Sutter Health, Kaiser Permanente, Western Health Advantage, Dignity Health, California Department of Public Health, California Department of Health Care Services

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🌿 Embrace the Journey with Mad Hippie & ReFresh Talent Agency 🌿 We recently had the incredible opportunity to collaborate with Mad Hippie, a brand that’s not just about skincare, but about making the world a better place—one small step at a time. 🌍💚 Our latest experiential marketing campaign was all about bringing the essence of Mad Hippie to the streets—literally! We wanted to embody their philosophy of freedom, simplicity, and love for the planet by creating an experience that resonates with their core values. From handing out samples to engaging with the community, we focused on spreading the message of clean, ethical beauty. A special shout-out to Chris Franklin from Mad Hippie! Your vision, dedication, and passion made this collaboration not only successful but truly enjoyable. We’re incredibly grateful for the opportunity to work with you and to support Mad Hippie’s mission of spreading love, health, and self-confidence through clean beauty. 🌟 Check out the video below to see how we helped bring Mad Hippie’s brand to life in a fun and engaging way. If you're a brand looking to connect with your audience on a deeper level, let’s chat about how we can do the same for you! #MadHippie #CleanBeauty #ExperientialMarketing #BrandActivation #SustainableLiving #MarketingStrategy

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To anyone wishing to help the victims of the devastating Los Angeles wildfires, please be wary of scammers (unfortunately, this needs to be said.) Ensure your donations go to actual people affected and not scammers, with these two options: 1) GoFundMe.org has an official 2025 Wildfire Relief Fund, which they use to provide direct relief to people in need after a wildfire. The donations allow them to send critical cash grants quickly and directly to people who need them. https://lnkd.in/grvfgyYr 2) As well, they have also compiled a centralized hub of all VERIFIED fundraisers related to the LA wildfires, with those impacted by the Pacific Palisades, Hurst, and Eaton fires in the section nearest the top. https://lnkd.in/gpDhhwgv

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Are you prepared to get fired? You should be. This week, here in the SF Bay Area, media watchers are buzzing about some high-profile sports radio announcers who got the axe, unexpectedly. Including a guy who’d been on the air for 28 years and, arguably, help build the station. The economics of legacy media are a $#!& show, so cuts are hardly a surprise. But when big-name talent with highly-rated shows aren’t safe, it’s a good reminder that the nobody has job security. Even if everything seems rosy with your current gig, you should take steps to prepare yourself for your next one. Four tips: → Get your site together. Regardless of what you do, you should have a “portfolio site.” More than a resume, it’s a site that collects achievements and shows your work. (Non-creative types, you should have site/portfolio, too!) Grab copies of your work, decks, and performance metrics NOW before you lose access to the server. Don’t wait until you need it; build now and maintain as you go. → Build your personal brand. (I know, it’s cringe. But it’s the way of the world.) You don’t have to be a prolific LinkedIn poster, but you need to consider who you are professionally and what value you bring to the table. Find avenues to demonstrate that value. Identify 3-4 ways a year you can “get out there” and show your stuff. Maybe that’s creating your own projects, sharing work on your social channels, writing an article, speaking at a conference, starting a side hustle. → ABCYN. Always Be Cultivating Your Network. You don’t have to do this in a sleazy sales-y sort of way, but you’re going to NEED the help of your connections at various points of your career. So make those connections. Grab coffee. Drop notes. Congratulate people when you see them do something awesome. Offer help to others. Be genuine, but make an effort to reach out. → Take the interview. Even if you love your job, you should always see what’s out there and keep your options open. It’s helps keep your interview chops sharp and it helps you understand your current value in the marketplace. You don’t have to lead ‘em on—if you’re not a serious candidate after the first meeting, you can withdraw your name. It's still worth it. “But I’m super busy with projects for my current employer. I don’t have time for all this.” YOUR career is at least as important as the work you’re doing for somebody else. Invest some time in yourself. Don’t wait for that unexpected meeting with your manager and HR to pop onto your calendar before you get your act together. P.S. Seriously, if you don't have an up-to-date portfolio site, do SOMETHING today to move the ball forward. Buy the URL. Write down the 2-3 projects you'd want to include. Pull the assets off the server that you'll need. Take a micro-step toward taking charge of your career. Do it!

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Calling everyone who's ever sat through an awkward creative presentation. Over the last decade, we’ve made a shift at Mortar that’s changed the game for our creative process. Instead of starting with "big ideas" and treating creative briefs as launching pads, we’ve adopted a framework focused on imagining what we want our target audience to say--that singular Aha moment of delight and surprise—and it’s paid off. I don’t remember one creative presentation that has missed its mark since we adopted this framework. The difference? Aha briefs aren’t about blasting off into the creative unknown. They’re landing zones. They’re about aligning the team and the client around a clear, shared vision of how we want customers to respond. This focus keeps the creative work sharp, purposeful, and, most importantly, effective. So, while big ideas can be exciting and captivating, we’ve found that aiming for that Aha moment—with a disciplined, collaborative approach—consistently delivers results that hit the bullseye. See www.mortaragency.com for more. #CreativeStrategy #AhaMoments #MarketingInnovation #ClientCollaboration #BreakthroughThinking #MarketingFramework #OriginalIdeas #TargetedCreativity #MarketingSuccess #BrandDevelopment

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Extraordinary #product imagery comes from respecting the details. See our #value proposition here: https://lnkd.in/gs_RY9yP #cgi #render #3d #visualization #marketing #productmarketing #video #animation Made in California with KeyShot

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A Behind-the-Scenes Look at OOH Advertising Evolution Ever wondered what goes into transforming out-of-home advertising? Here’s a behind-the-scenes look at one of our latest endeavors: Step 1: Concept Development   Description: We brainstorm exciting ideas that captivate and engage audiences. Step 2: Design Creation   Description: Our team designs eye-catching visuals for digital screens and anamorphic billboards. Step 3: Technology Integration   Description: We incorporate cutting-edge tech to ensure ads are dynamic and interactive. Step 4: Location Selection   Description: We choose prime spots where the ads will reach the most viewers. Step 5: Launch and Monitor   Description: Once live, we monitor the ads for performance and engagement. And check out the case study for our work with Schwab. #anamorphic #ooh #3d #billboards

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Fourthmeal... the meal between dinner and breakfast. It's been almost 20 years since we introduced this crazy idea that didn't just elevate the business, but truly became part of the cultural lexicon. The team at FCB Irvine and Taco Bell realized that 'spice up the night' had done great things for the business, but wanted to provoke the fast food industry as only TB could. Strategically, we leaned into the fact that the food did more than just fill you up, but late at night it was more about 'feeding your carnivorous side' (aka the main idea from the brief). Since then, seeing how the business has continued to evolve, creative that pushed deeper into the role Fourthmeal can play in people's nights, and as the CBO said at the time... "TB is really just late night food we eat during the day". Remembering our crew that created this iconic idea... Chris D'Amico, Michelle Purcell, Teddy Brown, Sean Hardwick, Richard Pinnella, Cooper Olson... they've all gone onto great things, but this is one that I always go back to. #Fourthmeal #iconic #brands #creativeideas #business #latenight #FCB #advertising #campaigns #makingithappen #TBT #throwbackthursday #socal #creative #marketing #provoke #strategy #brandstrategy #creativestrategy #fastfood #qsrmarketing #qsr https://lnkd.in/e2xZZf3t

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This is a big milestone for Outdoorlink—1,200+ organizations now rely on us to manage and monitor their lighting and assets! We’re proud to save them time, money, and headaches—so they can focus on what matters most. Here’s to the next chapter!

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Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

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📚 The Impact of Gen Z & Alpha on Back-to-School Shopping New findings from Wavemaker U.S. show that when children play a role early in the shopping process, parents are twice as likely to consider a brand. 💡 Krithika Rosenthal, our Group Director of Strategy, points out: "It's crucial not just to influence the parents, it's also important to think about how we connect with the kids." Curious about this year's back-to-school trends? Read Jessica Deyo's full article on Marketing Dive: https://lnkd.in/eB2V4eQD #BackToSchool #WavemakerInsights

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✨ Elevate your brand's image with impactful marketing videos! 🎥 Consumers love connecting with brands that feel personable and relatable, and adding just a few videos to your portfolio can significantly boost your website's Google ranking. Don't miss out on the opportunity to build trust and engagement! 📞 Call Dead Horse Productions today to get started! #MarketingMagic #BrandBuilding #VideoContent 🚀

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👍 Welcome to The Positively Remarkable Forum! 🖐    Hosted by Norm Dominguez Be Positive and YOU will Be HAPPY😃! As Runjhun Gupta will share some thoughts about two-word messaging (Chapter 2) and building a Positivity Umbrella The Magic of Positivity, 3rd Edition May 27, 2024 at 9:00 AM Pacific Runjhun Gupta BNI Director and Business Owner  Author Positivity Advocate Please share this invite with friends and colleagues 😍! THINK HAPPY BE HAPPY STAY HAPPY   Especially when we are Making Positivity A Habit 👍🤗🖐!      Mark your Calendar! We will be sharing stories weekly that support the Possi Global Movement through the Pillars of Strength and two word messaging, from our book The Magic of Positivity, Be Positive and YOU will be Happy, 3rd Edition . Each of the presenters will guide us from their own personal experience!     We’ll end the session by 9:45 AM Pacific. Looking forward to your participation.   Register in advance for this meeting:       https://lnkd.in/gy9eXeWn       After registering, you will receive a confirmation email containing information about joining the meeting. The information contained in this e-mail is strictly confidential and for the use of the addressee only. Notice is hereby given that any disclosure, use or copying of the information by anyone other than the intended recipient is prohibited and may be illegal. If you have received this message in error please notify the sender immediately by return e-mail. The sender and BNI does not accept liability for any damage sustained as a result of software viruses and advises that you carry out your own virus checks before opening

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Best New Sonic Brands of 2024 Cinnamon Toast Crunch Client: General Mills Category: CPG  Project: Full Sonic Identity System Company: Made Music Studio Awards: Transform Branding Awards 2024 CTC’s “CINNADUUUUUST!!!” mnemonic is a Gen Z audio meme designed to disrupt, grab your attention and make you smile. You only need to hear it once to think it’s been in pop culture for years. In fact, 41% of US consumers attributed the sonic logo to CTC after only 6 Months In market – by comparison, only 43% of consumers recognize “ba da bup bup bah” as McDonalds after 21(!) years in market. We created an entire suite of SFX, character sounds and music tracks to dimensionalize the irreverent world of Cinnamojis. As a result, Cinnamon Toast Crunch's sonic identity lives in commercial scores, sponsorships, social and digital content and phygital experiences. One fan even replaced “Wasssaaap” for “Cinnaduuust” in the old Bud commercials and it works remarkably well! #SonicBranding #BestYearEver #Leadership #AudioBranding #Advertising #Marketing #New #2024 #AwardWinner

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#21 in a series to celebrate WONGDOODY’s 30th Birthday. (WONGTHIRTY!)  Here’s a look at work that was never approved but was, in fact, seen by millions. In 2012, AMC premiered “The Pitch,” a reality show about advertising that followed their hit series “Mad Men.” Each week, two ad agencies would square off to compete for a client’s business exposing the mysterious pitch process. We were asked to appear in the very first episode. The client, SUBWAY, wanted to pitch breakfast sandwiches to 18-24-year-olds. Our competition was a terrific North Carolina agency named McKinney. We were subjected to ten straight days of video cameras in our faces, being MICed even when we went to the bathroom, and flying across the country twice to SUBWAY headquarters in Milford, CT. Over 600 hours of video footage were compressed down to a 43-minute episode. So what was our pitch? Focus groups revealed that SUBWAY's young target were self-described morning “zombies.”  Our mission was to wake them from their zombie-like slumber. Creative director Matt McCain and senior art director Christopher Berry came up with the idea of “zAMbies,” literally breakfast zombies. The campaign was purposedly designed to wake the dead. Millions watched that first episode. Certainly, the entire ad industry tuned in.  Sadly, we lost to a mediocre idea, some YouTube guy rapping about breakfast. But thousands of viewers weighed in on AMC’s online poll.  66% of them thought we had won. One of the hardest parts of losing a pitch is that the world never gets to see the work you did. This time was different. “zAMbies” was the talk of the ad biz and one of our most remembered campaigns. In the years following, strangers in airports would ask me, “Aren’t you that guy from that thing?” Special thanks to the producers and crew at AMC, and to each and every one at WONGDOODY who contributed mightily to this agency-wide effort. Attached is our pitch video and a proposed TV commercial. Here is a link to the entire episode: https://lnkd.in/gC9p7nBZ WongDoody AMC Networks

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