“Marcos is so passionate and knowledgable about pricing and strategy in business, and he genuinely wants others to reach their maximum potential. He is inspiring and generous with his time and knowledge. We loved working with him to develop his merch shop!”
About
Most B2B SaaS leaders spend time building value but not enough time capturing it!…
Experience
Education
Publications
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Don't Go Chasing Waterfalls: The Dark Side to Pricing Excerpted from Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS
CEOWORLD Magazine
A chapter out of my debut book; Street Pricing
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Field Appraiser Management
Property Management 360
A framework to improve dispatching operations for a property insurance carrier
Other authorsSee publication -
The Business Plan: What it really boils down to
Rady Business Journal
A brief perspective on the core contents of a business plan
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Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS
BBG
Most B2B SaaS companies are charging too little...are you?
The labyrinth we know as Software as a Service (SaaS) is full of trap doors, and monetization is
one of the biggest blind spots for SaaSletes today. According to a survey by OpenView partners,
a growth-stage software investor, SaaSletes spend on average only six hours per year discussing
pricing strategy.
Let that sink in for a minute.
Pricing gets so little attention for a simple reason - Pricing is…Most B2B SaaS companies are charging too little...are you?
The labyrinth we know as Software as a Service (SaaS) is full of trap doors, and monetization is
one of the biggest blind spots for SaaSletes today. According to a survey by OpenView partners,
a growth-stage software investor, SaaSletes spend on average only six hours per year discussing
pricing strategy.
Let that sink in for a minute.
Pricing gets so little attention for a simple reason - Pricing is hard!
In his debut book, SaaS pricing expert Marcos Rivera wrote Street Pricing: A Pricing Playlist
for Hip Leaders in B2B SaaS as a refreshing and practical playbook to help SaaSletes figure out
the right pricing strategy to unlock growth and capture value in B2B and enterprise software. In
this reality-based approach to monetization, Marcos taps into his deep software experience to
forge real-world examples with useful frameworks to create a remarkably dope playlist of
hip-hop inspired street smarts for the motivated tech entrepreneur.
Whether you’re a startup founder, a CEO, a product leader, or a serial entrepreneur, Street
Pricing is an irreplaceable field guide for savvy change agents who understand they will forever
fall short of their growth potential without pricing discipline. After reading this book you will
have the street smarts to pick up on pricing signals, the blueprint for changing your pricing
model, and the confidence to shift your monetization from guesswork to framework.
As the legendary Run-D.M.C put it - word is born!
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