Marcos Rivera

Marcos Rivera

San Diego, California, United States
6K followers 500+ connections

About

Most B2B SaaS leaders spend time building value but not enough time capturing it!…

Experience

  • PRICING I/O Graphic

    PRICING I/O

    Greater San Diego Area

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    San Diego, California, United States

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

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    Greater San Diego Area

Education

Publications

  • Field Appraiser Management

    Property Management 360

    A framework to improve dispatching operations for a property insurance carrier

    Other authors
    See publication
  • The Business Plan: What it really boils down to

    Rady Business Journal

    A brief perspective on the core contents of a business plan

    See publication
  • Street Pricing: A Pricing Playlist for Hip Leaders in B2B SaaS

    BBG

    Most B2B SaaS companies are charging too little...are you?

    The labyrinth we know as Software as a Service (SaaS) is full of trap doors, and monetization is
    one of the biggest blind spots for SaaSletes today. According to a survey by OpenView partners,
    a growth-stage software investor, SaaSletes spend on average only six hours per year discussing
    pricing strategy.

    Let that sink in for a minute.

    Pricing gets so little attention for a simple reason - Pricing is…

    Most B2B SaaS companies are charging too little...are you?

    The labyrinth we know as Software as a Service (SaaS) is full of trap doors, and monetization is
    one of the biggest blind spots for SaaSletes today. According to a survey by OpenView partners,
    a growth-stage software investor, SaaSletes spend on average only six hours per year discussing
    pricing strategy.

    Let that sink in for a minute.

    Pricing gets so little attention for a simple reason - Pricing is hard!

    In his debut book, SaaS pricing expert Marcos Rivera wrote Street Pricing: A Pricing Playlist
    for Hip Leaders in B2B SaaS as a refreshing and practical playbook to help SaaSletes figure out
    the right pricing strategy to unlock growth and capture value in B2B and enterprise software. In
    this reality-based approach to monetization, Marcos taps into his deep software experience to
    forge real-world examples with useful frameworks to create a remarkably dope playlist of
    hip-hop inspired street smarts for the motivated tech entrepreneur.

    Whether you’re a startup founder, a CEO, a product leader, or a serial entrepreneur, Street
    Pricing is an irreplaceable field guide for savvy change agents who understand they will forever
    fall short of their growth potential without pricing discipline. After reading this book you will
    have the street smarts to pick up on pricing signals, the blueprint for changing your pricing
    model, and the confidence to shift your monetization from guesswork to framework.

    As the legendary Run-D.M.C put it - word is born!

    See publication

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