Marcio Arnecke

Check out this great article from our awesome VP of Produc, Harriet Brown Mobi.AI has rethought search for travel companies allowing them to better understand their customers - Major implications for user experience, personalized marketing and driving loyalty... link in comments

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Introducing 💡 Spotlight 💡 It’s your cheat sheet to HubSpot’s 100+ latest updates — including these 4 biggies we know you’ll love: 🧡 Service Hub connects service and success together to help customers faster 🧡 Content Hub takes content creation into the future with a single piece of content – remixing everything from blogs to social, and more 🧡 Commerce Hub makes B2B buying and selling SO MUCH smoother from wherever you transact 🧡 HubSpot AI powers all our Hubs and the Smart CRM so you can deliver the best experiences possible Reinvention starts here at hubspot.com/spotlight

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Join us August 14 for an in depth session on pricing and Net Revenue Retention. Saurabh Agrawal from Zenskar and Steven Forth from Ibbaka will help you use the pricing lever to improve NRR. What you'll learn from the webinar Why usage-based pricing is gaining popularity among software and API providers, catering to a growing demand for flexible and value-aligned pricing How to effectively align usage-based pricing with customer value, ensuring a win-win scenario for you and your customers The hidden advantages of higher NRR rates when combining usage-based pricing with traditional subscription models Best practices for seamlessly integrating a usage-based pricing component into your existing pricing strategy https://lnkd.in/gwy7g35x #SaaS #pricing #growthhacks #NRR #NDR

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💡💡💡Once again, Dan Morgese and the Gong Labs team share powerful insights about the state of revenue over the past year...and the key trends that will define success in 2025. 💡💡💡

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Creator marketing only works when your brand's vision aligns with the creators you partner with. But how do you build trust and understanding in those partnerships? In our recent Brand Builder, Alex Kirk of Bazaarvoice and Kelsey Abell of Tinuiti shared their top strategies for creator marketing and how to make 2025 your best year yet. Don’t miss out on the full on-demand replay of the 2025 Creator Marketing Blueprint—packed with insights to help you level up your creator partnerships. 🌟 Watch here: https://my.ugc.bz/i1v6N7

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Check out the latest #TheGTMPack episode below 👇🏾 Al Sargent is a tenured #ProductMarketing leader who gives us leadership insights. It's never easy taking over an existing team as a new leader, figuring out how to measure PMM effectiveness, & creating an environment that gets the best out of your team. #gtm #b2b #pmm

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🤩 Yeah, baby. Go-to-Market going mainstream! 🤩 🏆 Finally, getting the attention it deserves. GTM is evolving from a one-time new product launch to how a company operates every day - essentially becoming the company's operating system, unifying the X-functional teams working as "one team" focused on revenue growth and a great connected user experience— no more finger-pointing. 👉 👈 Yep, Marketing and Sales, we have all been guilty of this when the going got rough. 🥺 It has been a long road in Product Marketing, with many bumps and bruises along the way. 🤕 GTM is definitely "BetterTogether"! ☮️ ☮️ 🩷 🩷 🥂 Sangram Vajre, @Bryanbrown, and Lindsay Cordell have led the charge at  GTM Partners for the last 3 years 🔥 🔥 , redefining the future of GTM, making it simpler with Sangram's new book "Move" the 4-question GTM framework and a repeatable system with its innovative GTM OS (Operating System) that connects strategy and execution. Congratulations to all the 2024 GTM OS all-stars !!! 🤩 🏆 💪 I am excited to be part of the GTM OS movement as a GTM Partners certified advisor helping B2B CEOs, Founders, CMOs, CROs, Revops, and CS transform their GTM and align 🎯 their teams to accelerate growth. And yes, all of it sprinkled with a bit of "Better Together" good vibes. ☮️ Are you ready for 2025? Up your GTM game: 🔍 Take the free MOVE 4-question GTM assessment online (takes 5 minutes) https://lnkd.in/gCRw6fXm 📕 Buy the book https://a.co/d/iGXlOXk 💪 Consider getting your team GTM OS certified https://lnkd.in/gERTCj3x 🔥 Want to know more - feel free to book a time with me https://lnkd.in/g7MipHP7 Join a CXO roundtable on Nov 21st at 10 PST on GTM challenges for 2025 - DM me if you are interested in participating. Claude #GTM #GTM Better #ProductMarketing #2025planning

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Just watched the Modern Treasury webinar with Aaron Sharff on Faster Payments—lots of great insights, and a bright future ahead for all the platforms investing into RTP and faster rails. 👏 Check is doubling down on the opportunity to make sure employees get paid faster, and employers can manage their cashflows better. https://lnkd.in/dKXwSCCB Highly recommend checking it out.

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Cloudinary's CRO Allison Metcalfe brings a wealth of experience in revenue operations for SaaS companies, which she discusses extensively in a recent episode of The GTM Podcast by GTMnow. Listen in to discover: - Her unique path from customer success to CRO - Why establishing a robust post-sales function is crucial from the start - How to balance product-led growth with an enterprise sales strategy - Traits that define an effective modern CRO - Using customer stories as a significant growth driver - Insights gained from LiveRamp's remarkable growth and its acquisition by Acxiom - And more https://okt.to/y4RqAP

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What do Chris Ortega, Ben Murray, Erica Sandelin Ekelund, Anders Liu-Lindberg, Anna Nadeina, and the other people in the photo have in common?🔥 They are all SaaS pros in their areas and interviewed in our report and article for SaaS Market Outlook 2025: Key Insights and Trends for SaaS Finance Leaders💰 Have a read👇🏻 https://lnkd.in/dwdnhV-v

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A huge thank you to Chris Mechanic for having me on The Revenue-Driven CMO podcast! Our discussion delved into strategies for driving growth, offering valuable insights for marketers. Here are some key takeaways: - Embrace change: Agility is vital in standing out amidst evolving market conditions. - Foster cross-departmental collaboration: Teamwork and open communication lead to innovative solutions. For a deeper dive, the episode explores: - Building Predictable Pipelines: A data-driven approach for sustainable success. - The Power of Humility: Successful CMOs prioritize listening and adapting. - Building Brand in an AI-Powered World: Authenticity resonates in this digital era. - The 3 R's of Marketing Strategy: Reach, Revenue, and Relationships - all interconnected. - Future-Facing Tools & AI: Maximize impact by embracing generative AI. Excited to share more insights! Check out the full episode here: https://lnkd.in/gB8mRHmB #TheRevenueDrivenCMO #MarketingLeadership #Growth

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Got to chat w/ MarTech Series around the state of B2B marketing, how AI is going to impact the industry, where I encourage my team to get inspiration, and more. Check it out on the link below: https://lnkd.in/gSKAcWTC

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The Forrester Wave: Revenue Orchestration Platforms was published today and...drum roll 🥁...Gong was named a leader and received the highest score in the Current Offering category of any vendor assessed. My fav quote: 🔥 “Gong’s AI reveals unique buyer and seller insights to improve deal outcomes. One of the few companies founded with AI at its core, Gong has used its nine-year AI résumé to create transformative insights for revenue organizations.” 🔥 Congrats, Gongsters!

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Aside from the value and impact ZoomInfo Copilot ✨ is having with customers, the thing that is really standing out to me here is how these sellers and companies are constantly innovating in their GTM to improve customer experience and relationship building. Using AI as a tool to improve human connections, genius! If you haven't seen it, it's worth a demo: https://lnkd.in/eHGHW5vc

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If you're a #b2b marketer or seller, join Kelvin Gee, Apparao B Karri and I next Wednesday Oct 2 as we discuss the importance of using persona-level #IntentData to identify, engage, and influence target-account buying groups—and how Intentsify can support these efforts. 

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ENTERPRISE SAAS STICKINESS - WHAT STICKINESS? This news from Klarna should have every enterprise SaaS company shaking in their boots. If an internal team using AI can replicate 20+ years of work and customization from Salesforce and Workday, to the extent the company doesn't feel the need to pay for these tools any more, everything we know about stickiness and durability of enterprise software needs to be rethought in the light of AI. In fact, their comments indicate that they were use AI to able to rethink the products from first principles and make them simpler and easier to use: "with the help of AI, the company is able to standardize and create a more lightweight tech stack to operate more effectively with higher quality". https://lnkd.in/gE9FRw9f I wouldn't be surprised if the mandate of the head of IT at large enterprises gradually expands to not just negotiating supporting enterprise software licenses but replacing them with custom-built products from the ground up, especially for the largest software products that cost 7-8 digits per year.

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Tired of generic content that sounds like everyone else's? Vertical marketing is your secret weapon! Eric Holmen's article from MarTech breaks down 8 INSIDER TIPS to help you tailor your message to resonate with a SPECIFIC audience and drive REAL growth. From content creation to channel selection, this is your one-stop shop for becoming a vertical marketing ninja. Stop chasing the masses and start attracting the perfect customers. https://lnkd.in/eUnd3p3E

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🎙️Dive into the latest episode of 'Shared Accounts With CU Times: Turning CUs On to Performance Marketing Techs' where our CEO and co-founder, Nicky Senyard, joins forces with Michael Ogden from Credit Union Times for an electrifying discussion!⚡ 🌟 Discover insider tips on what makes the affiliate channel attractive to credit unions-- product attractiveness in the financial landscape, geographical reach, and flexible pricing strategies within the ecosystem. 💡 But that's not all! The recent buzz from the CFPB about prioritizing non-misleading content has sparked some serious conversation. Nicky dives deep into this, stressing the importance of authenticity and conscious content creation beyond just the paycheck. What are your thoughts on this? Let us know below! 🚀 Plus, discover why embracing scalable, secure marketing intelligence solutions is the rocket fuel for driving growth in credit unions. Gain invaluable insights into the latest CFPB guidance affecting affiliate marketing channels. Learn why leveraging scalable, secure marketing intelligence solutions is crucial for driving growth in credit unions, and gain insights into the recent CFPB guidance affecting affiliate marketing channels. Don't miss out on this insightful discussion! Tune in here: https://lnkd.in/gbpMxDuD #FintelConnect #CreditUnionTimes #CFPB #PerformanceMarketing #DigitalMarketingTools

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