Marci Raible

Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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I'm excited to speak at the MediaPost Planning & Buying Insider Summit on the topic of shoppable media to answer questions like how do we define retail media & ecommerce and what does it mean to collapse the funnel #advertisingandmarketing #retailmedia #ecommerce #shoppablemedia

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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The marketplace will look a lot different in five years. Mars United's Michele Roney offers 8 trends every hopeful network needs to consider in this new report. Check it out here: https://lnkd.in/gFNQnU-h

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Exciting to witness Krispy Kreme's uptick in social engagement and foot traffic from their recent partnership with PrettyLittleThing. However, noticing a sales gap in grocery locations highlights a key lesson: ensuring partnership alignment across all channels is essential for success. Broader distribution requires tailored strategies.

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Don't forget to mark your calendar! If you want to gain the strategic insights needed to hit the ground running in 2025, find out where Mars United Commerce is headed so you can connect with us to jumpstart your commerce marketing in the new year. Stay up to date on where we'll be here: https://lnkd.in/e9YwBN63 #events #CES #NRF #IAB #FMI #commercemarketing

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/1QUi30sEPcv #Agencies #ClientRelationships #DigitalAdvertising

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A great way to start the week, Mie-Leng Wong of Mondelēz International discusses the most important skill for a modern CMO: empathy; for the history of your brand, for culture, and in the way you tell your story to mobilize an organization. #canneslions

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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What trends are consumers loving most this holiday season? ✨ Our latest Seedtag blog reveals what key trends are showing the highest engagement this season, including: 🎁 Gifting tops the list with 6.1M impressions as shoppers search for the perfect present. 👗 Fashion and beauty are trending big, with influencer styles and DIY ideas driving 6.9M impressions. ✈️ Travel inspiration is on the rise, with 5.9M impressions inspiring holiday wanderlust. Ready to unwrap more insights? https://lnkd.in/gA3wGWV4 #HolidaySeason #ContextualAdvertising #HolidayInsights

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Did you know Cyber 5 spending in 2023 reached $38 billion? This five-day window is a vital time for brands looking to win both online and offline. If you want to get ahead, check out The Mars Agency's latest report presenting 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window!

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