Lori (O'Neal) Johnshoy

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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Are you maximizing your loyalty program to drive both customer acquisition and retention? If your program isn’t working to attract new customers, it’s only pulling half its weight. Ulta Beauty aims to do just that with its Ulta Beauty Rewards program. With over 40 million members and projections of 50 million by 2028, loyalty is a central growth lever, and Ulta is using the program to deepen engagement while attracting new customers in a highly competitive market. In a recent investor meeting, Ulta set cautious expectations for 2024, marking 2025 as a transition year. Despite major investments like Warren Buffett’s $200M stake and a collaboration with the movie Wicked, Ulta stock is down ~22% YTD, indicating that competition, particularly from Amazon’s expanding beauty category, is pressuring margins. Amazon's partnerships and Prime benefits make it an increasingly formidable rival in cosmetics. As Ulta rolls out Early Black Friday Deals, loyalty members gain exclusive benefits beyond discounts, providing an ideal opportunity to retain members and drive incremental sales. Ulta’s expansion plans for its stores and eCommerce will be critical in capturing market share. Still, the question remains: Can Ulta’s loyalty strategy sustain growth across its 600+ brands and 1,400 stores? Here are five standout loyalty benefits for members this holiday season: 1️⃣ Enhanced Points Multipliers: Ulta frequently offers bonus point multipliers during the holiday season, allowing members to earn points faster on their purchases. These promotions make it easier for shoppers to accumulate points for future discounts, turning holiday shopping into opportunities for even more savings. 2️⃣ Exclusive Gift Sets and Bundles: Ulta introduces special holiday gift sets at various price points, offering great value across categories like makeup, skincare, and fragrance. These curated sets are designed to maximize savings and are often exclusive to loyalty members, making them ideal for both gift-giving and self-care. 3️⃣ Gifts with Purchase: Ulta provides exclusive "gift with purchase" deals for loyalty members, where specific purchases come with additional items at no extra cost. These bonuses vary across product categories, adding a festive bonus to members’ holiday shopping. 4️⃣ Personalized Offers and Early Access: Platinum and Diamond members often receive early access to holiday sales and product launches, giving them the first pick on popular items before they sell out. Additionally, Ulta tailors its holiday promotions based on member preferences, ensuring relevant and personalized deals. 5️⃣ Revamped Birthday Gift Options: Although available year-round, Ulta’s birthday gifts have been revamped to offer more choices across various popular brands. Members can select from various options, adding a personalized touch to this benefit. #loyalty #rewards #marketing #retention #personalization

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Albertsons Media Collective is streamlining campaign performance analysis with a new API for near real-time data access and a partnership with TransUnion for cross-retailer measurement. These innovations simplify insights for advertisers. #RetailMedia #DataIntegration #PerformanceMarketing See the whole article at https://lnkd.in/eVngiqiC Progressive Grocer Path to Purchase Institute

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How can you stay ahead of the evolving retail landscape? Circana's frequent shopper program data can help you understand consumer behavior, personalize marketing efforts, and optimize pricing and promotions. See how loyalty data can improve your campaigns: https://bit.ly/3zQ5HeU

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We are counting down the days until the NielsenIQ team lands in Vegas for the 2024 NACS show!!! Every year feels bigger and better and this year is no exception. To kick us off Lorelei Bergin (Samuelson) and Sarah Squires take the stage to talk Strategies for Understanding the Value Sensitive Shopper and Welcoming Wellness: Meeting Customer Expectations in Evolving Health Needs. Jason Zelinski, Jalan Shaw and J.J. Tellez will be meeting with our retail clients as we have launched the only full C-Store read including Food Service. Adam Horowitz, Arthur Dmitruk Jeffrey Dzyacky and Scott Yamada will be onsite at our booth to discuss our retailer focused solutions. Steven Severino will be there with his colleagues to connect with our manufacture partners. Many many more of our colleagues will be here with their specific practice areas including: Kaleigh Theriault Jon Berg Rebecca Kozerski Cassandra Moren #FactaNonVerba #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #liquorindustry #beverageindustry #quickcommerce #collaboration #future #business #diy #home #auto #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur #Leading #DesignTheFuture #LeadingNotFollowing #NeverGiveUp

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Are you missing out on crucial ad spending trends? Learn how to leverage competitive advertising intelligence to make informed decisions and outmanoeuvre competitors. Explore insights on timing and market dynamics in Nielsen’s latest article: https://bit.ly/4d753IN.

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Measurement is key to maximize (and prove) marketing impact. Kroger shares how they hold traditional reach mediums like CTV accountable to actual conversion outcomes. Explore more from LiveRamp's #RampUp24 here: https://lnkd.in/gEfnYkfz

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Hy-Vee’s evolved store formats and digital strategies showcase how grocers can excel in the omnichannel landscape. By integrating automation, AI, and retail media, Hy-Vee is leading the way to drive customer satisfaction and operational excellence. 🌐 Key Insights from Grocery Doppio: 📈 Digital grocery sales are projected to grow 9.7% by 2025. 💰 Digital channels will account for 13.6% of total grocery sales. 💡 Retail media networks can increase impulse purchases by 27%. From autonomous robots to 10,000+ retail media screens in stores, Hy-Vee’s strategies are redefining grocery innovation. With partnerships like Simbe Robotics, Grocery TV, and Deliverect, the grocer is setting benchmarks for omnichannel integration and enhancing the shopping experience. ✨ Want to discover how Hy-Vee leverages these strategies across the grocery space? Learn more about the future of digital grocery sales and AI-driven innovation in our State of Digital Grocery: In-Store Media Monetization report. https://lnkd.in/gh3D2e3B Amarjot Mokha David Weinand Mara Dosso Gaurav Pant Tim Denman Maia Jenkins Jamie Grill-Goodman Dan Mitchell Dan Berthiaume Simbe Mary Piercy Brad Bogolea PayPal Grocery TV Dominic Hansa Rikka Runyon Miller

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One of the better write ups I’ve read in a while. Great points in here by the author on why retail media is moving quickly to a strategic brand solution vs only a transactional solution. I fully agree retail media solutions are giving CPGs direct access to build a relationship with the consumer. As measurement evolves the focus on customer acquisition and long term relationships should become the primary markers of success for CPG brands. I’m curious how your opinion of retail media investments has evolved over the last several years? https://lnkd.in/gFWdn9Ua

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What's the current #NetPromoterScore® for your brand(s) and your competitors' brands? Always have an up-to-date #NPS® by subscribing to  #Promoters On-Demand - Pollara Strategic Insights' monthly NPS® tracking dashboard. Every month, we'll upload fresh NPS® updates to your dedicated, always-on, and interactive dashboard. Just $11,000 for 12 months of tracking! See our prospectus for more details: https://buff.ly/3QcxkUn. Contact us if you have any questions or want to discuss how to make PromotersOD work for you. #mrx #likelihoodtorecommend #recommend #recommendation #recommendations #tracking #consumerinsights #customerinsights #insights #research #marketresearch #onenumber #onequestion #strategicinsights #CONTACT Craig Worden, CAIP

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gYqrkWkt

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Read the full article here: https://lnkd.in/gTy3wwum Brendan Light shares how virtual simulations allow shopper marketers to continuously present the optimal shopping experience and drive purchasing decisions in Retail Today’s Executive Roundtable.   Interested in learning more about Ipsos’ Virtual Experience capabilities? Let’s connect!   #IpsosVirtualExperience #ShopperInsights #Ipsos #Retail #Loyalty

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