Lora Parker

Turn your content into a powerful growth engine. Watch how Merkle uses Sitecore’s cutting-edge tools to craft personalized, engaging content that resonates with audiences and drives real results. https://bit.ly/3ZHAdS8

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"The real power of #AI isn’t replacing humans—it’s supercharging humans," says Merkle’s Global President Pete Stein. Read how this emerging tech is providing businesses with better insights and #CX in Forbes: https://bit.ly/3ORBxvE

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/40mtSvO

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Programmatic is problematic---> Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Find out here: https://lnkd.in/enva2NVf #marketingtips #marketingagency #integratedmarketing #aimhigher

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Insight delivers results at the top of the funnel. Here’s how. Your top-of-the-funnel (TOTF) acquisition—be it on landing pages, newsletters, or even here on LinkedIn—should deliver valuable industry insights to your audience.  They’ll learn something. You’ll generate a quality lead. That’s a rare win-win early in the funnel. How should you craft your insights? You’ve got to provide strategic information in a bite-size chunk. Try offering:  👉 Comparison grids or charts that highlight your offering alongside industry trends. 👉 Infographics that visually present key information. 👉 ROI calculators that clearly demonstrate your value in numerical terms. 👉 Connections between your offering and current events. When targeted effectively, these insights can drive measurable results, enhancing both your credibility and lead generation.

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This is a great read! Check out this report from Mars United Commerce that evaluates the benefits of multi-touch attribution vs. marketing mix modeling in understanding the impact of your connected commerce strategy: https://lnkd.in/gZq6fKdg

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As we step into the new year, it's a great time to reflect on the trends, insights and shifts that shaped the last one and think about what is to come. Last week, my team released our End-of-Year Trend Report, which highlights the key shifts we noticed last year and what that means for marketers. From partying with fellow book readers to reveling in inchstones instead of milestones to set jetting to favorite fandom locales driving tourism in places like Yellowstone there is a lot to take in! Hat tip to Christine Huang, Rebecca Finn, David Pangilinan, Michelle Green, Nicolas Ballenilla, Nicole C. and Julia Small for creating this report!

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Love this Mike... We need to move past MTA to understand true incrementality of our marketing efforts. But that's not even enough to decide where to spend the next dolllar...If you're running a marathon, your last mile is a lot slower than your first. mROAS is the early warning indicator we need to know what the next best decision is. #curveyourenthusiasm #liftlab #nextbestdecision #mROAS

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Brand safety is kind of a given in terms of marketer expectations in 2024, but the reality of making brand safety happen is a bit more complex. Let's talk about it at the TAG "State of the Fight" event during Advertising Week New York!

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Check out the latest Perform Playbook, showcasing Hero’s unique approach to acquiring customers and increasing customer lifetime value. This in-depth playbook empowers business leaders to deliver more for less, optimize their investments, and create real value and new business growth.

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How is your brand dealing with the 77% of loyalty program members who sign up and never return? This is the first in a new blog series I am writing called “The Thinker’s Guide to Loyalty.” If you manage a program today and want to chat about it, look for a FREE consult link in this blog as well! Brandmovers #loyalty #loyaltyprogram

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Meet the Perceptive CMOs – marketing leaders who truly understand consumers’ visions for tomorrow. Dive into Merkle's infographic to discover insights from marketing leaders and consumers, including trends, strategies, and the future of CX: https://bit.ly/3DIwCeo

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/gJrD7qt3

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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Calling all tech marketing leaders: Seeking to understand the impact of AI on marketing investments? Want to know what your peers are investing in marketing and how they are allocating that investment? Look no further, our tech marketing benchmark infographic is now publicly available. Clients- we have much more than what's publicly available and our analysts are happy to deep dive into these and more with you on an inquiry. #techmarketing #marketinginvestment #marketingplanning #genai #ai

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