“Lauren is a rockstar product marketing leader responsible for bringing new products and features to market and successfully creating demand across the customer lifecycle. She not only takes the time to understand the product inside out, and knows the target market's needs and pain points, but expertly crafts compelling content, translating complex technical features into clear benefits that address customer needs. She leads all product and feature programs at Totango, developing comprehensive marketing strategies that encompass product positioning, pricing, distribution channels, and promotional tactics to drive adoption and sales. Lauren is a joy to work with, a strong collaborator, and a master of project management and spreadsheets! She's a strong asset to any team and organization.”
About
With more than 13 years of marketing experience—including 8 years as a product marketer…
Contributions
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How can you create a product launch blog post that engages your audience?
Partnering with customers to promote a launch is a great way to tell a story while using the opportunity to highlight features, capabilities, and value propositions. Don't have any early access customers? That's OK! Use a loyal customer to help you paint the picture of "the art of the possible." Have the customer articulate how this new functionality can help them solve their business challenges and add value to their organization.
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15 people have recommended Lauren
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Quantum Marketing
Imagine pouring your heart into an account-based marketing (ABM) program, only to question, "Is it really working?" Measuring the success of ABM isn't just about numbers; it's about understanding the story behind those numbers. Let's dive into the nuances of evaluating ABM success, shedding light on aspects often overlooked. Alignment with Sales: The cornerstone of ABM success is the seamless alignment between marketing and sales. Are your sales and marketing teams moving in lockstep towards shared goals? This harmony is pivotal for ABM, where personalised engagement reigns supreme. Customer Engagement Levels: Beyond open rates and click-throughs, delve into the depth of engagement. How are targeted accounts interacting with your content? High engagement rates are indicative of content that resonates, signalling a successful ABM approach. Deal Acceleration: ABM is lauded for its ability to speed up the sales cycle. Are your targeted accounts moving through the pipeline more swiftly than before? This acceleration is a testament to ABM's effectiveness in nurturing leads. Account Penetration: Success in ABM is also measured by how deep you've penetrated targeted accounts. Are you engaging multiple decision-makers and influencers within an account? Diverse engagement within an account is a clear sign of an impactful ABM strategy. ROI: Ultimately, the return on investment (ROI) tells the tale of success. However, ROI in ABM goes beyond mere numbers; it's about the quality of returns. Are you seeing higher-value deals or improved customer lifetime value? Here's the twist: Success in ABM isn't just about doing things right; it's about changing the way we understand marketing success. It's about crafting stories that resonate, building relationships that last, and driving growth that sustains. In the world of ABM, the journey is as important as the destination. Let this be your guiding star as you navigate through the ABM cosmos, and remember, the true measure of success is not just in the outcomes, but in the impacts that last well beyond the immediate results. #AccountBasedMarketing #MarketingStrategy #SalesAlignment #CustomerEngagement #ROI #MarketingMetrics
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INFUSE
Discover valuable insights from Gravity Global experts and INFUSE demand strategists in our ABM activation webinar! Watch now to discover effective ABM launch strategies, common implementation pitfalls to avoid, and the best ways to align your organization for ABM success. https://lnkd.in/diPnwXvT #ABM #DemandGeneration #B2Bmarketing
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April Six
It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing
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MarTech
Feeling overwhelmed by your martech stack? You're not alone! In the latest MarTech podcast, Tim Hillison and Mark Ogne offer actionable tips to squeeze the MOST out of your martech investments. Here's a sneak peek of what you'll learn on the podcast: --How to identify & ditch underused tools (saving you $ & frustration!) --Training hacks to empower your marketing team --The art of martech stack consolidation (because simplicity is key!) Stop feeling like a hamster on a martech wheel! Check out the podcast here ➡️ https://lnkd.in/e3WzVQmu #marketing #martech #marketingoperations #b2bmarketing #marketingtechnology #contentmarketing
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MDRG, Inc.
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Winn Technology Group
Account-Based Marketing (ABM) is more than just a buzzword; it’s a strategic approach that aligns marketing and sales efforts to target high-value accounts. If done correctly, ABM can significantly enhance your ROI, shorten sales cycles, and deepen customer relationships. https://hubs.li/Q02Lzz3z0
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AMA Philadelphia
If your B2B articles aren’t landing, you could be missing an essential step. ☑️Surprisingly, 65% of marketers reported NOT doing audience research in a recent Content Marketing Institute survey. ☑️Yet, the teams who DO audience research have been 303% more likely to achieve marketing goals 80% of the time. It comes down to one question… How well do you think you know your target audience? But how can overloaded teams with shrinking budgets and countless digital options work smarter, not harder to gain a deeper understanding of their potential business consumer? AMA Philadelphia has you covered! Read Lynda Dell, “Copy Story Magic Partner” article and start leveraging audience analysis research tools 👇 https://lnkd.in/e5SBJXkM #contentstrategy #customerengagement #businessstrategies #AMAPhiladelphia #marketingstrategy
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MarTech
Small Businesses DOUBLE DOWN on Marketing in a Downturn... But are they doing it right? A new report from Constant Contact reveals SMBs are throwing more time & money at marketing, but many lack confidence in their strategy. ⏰ Here's the scoop for Marketers & MarOps pros: 🔸 39% of SMBs are increasing marketing budgets 🔸 44% are devoting more time to marketing efforts 🔸 But only 16% are confident they're using the right channels Feeling the struggle? You're not alone. Kim Davis dives into the report's findings, including: 🔸 The time crunch: Why marketing tasks get pushed aside (Spoiler alert: social media & email!) 🔸 The AI advantage: Why SMBs are willing to pay more for automated tools 🔸 Guesswork vs. Growth: How to develop a data-driven marketing strategy Read the full article and learn how to make your marketing efforts sing, even in a tough economy: https://lnkd.in/exYHSXXH #marketing #smb #marketingstrategy #marketingtips #socialmediamarketing #emailmarketing
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Marketing Ops Community
"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!
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DOT & Company
Revealed: Secrets to Happy Clients & Crushing Marketing ROI Join Taylor, host of The Happy Clients Podcast, as she dives deep with Laurie Cutts, from Everflow - Partner Marketing Platform, into strategies for: 🔹Boosting client satisfaction with partner marketing programs that deliver. 🔹Maximizing ROI through granular tracking and attribution. 🔹Saving you and your team time with streamlined processes. This episode is packed with actionable insights for agency owners! Tune in now: https://lnkd.in/gkDTnYXU . . . . #CAMPodcast #TheHappyClientsPodcast #MarketingPodcast #NewPodcastEpisode #AccountManagement #AccountManager #ClientManagement #DOTandCompany #ClientCommunication #ClientAccountManagement #ClientAccountManager #MarketingAccountManager #ClientCommunicationManager #AgencyLife #AgencyGrowth #AgencyOwner #podcast
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Rutkin Marketing
The 7-part framework of StoryBrand includes character, problem, guide, plan, call to action, avoid failure, and achieve success. Integrating these elements into your marketing messages creates a compelling narrative that resonates with your audience. Learn more: https://hubs.li/Q02FmK8y0 #RutkinMarketing #StoryBrand #MarketingStrategy #BrandNarrative #BusinessGrowth #MarketingTips #CustomerEngagement
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Marigold
Are your email marketing initiatives as effective as they could be? Watch the on-demand webinar with Jeanne Jennings 📧 as she shares her proven methodology for effective A/B split testing to boost the bottom-line performance of your program! You don't want to miss this: https://bit.ly/3LVkHue #EmailMarketing #ABTesting #SplitTesting #Webinar
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Cara Verwholt Consulting
How do you decide when to prioritize progress over perfection in your marketing strategy? We believe in taking well-informed action and iterating from that action instead of waiting to launch until every detail has been perfected, as long as key foundational elements are in place.
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B2B Marketing
How have marketing leaders responded to all the challenges and ever-changing market over the last year? This report has the answers and then some. Below is your guide to the US agency landscape. Learn which agencies are making the most gross income, see a world map view of the agency space, featuring thought-provoking commentary from top marketing leaders. If you’re an #agency, you can benchmark yourself against your biggest competition while learning more about what your peers are doing. On the flip side, if you’re a #clientside marketer, you can find out which agency is the right fit by checking out their services and capabilities, from digital marketing to lead generation, ABM, and more... Download the full report below: https://okt.to/h9RxbB
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Datos, A Semrush Company
📈 Elevate your marketing strategy at Semrush Spotlight! This full-day conference features 10 expert-led keynotes, 50+ interactive sessions, and the chance to connect with 500+ fellow marketers. Customize your experience to address your unique challenges and walk away with actionable insights. Don't miss the opportunity to meet our team, who will be available to discuss innovative strategies tailored to your needs: https://hubs.li/Q02Tf2cJ0 #AltData #ClickstreamData #Networking #Conference #MarketingTrends
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Intelligent Demand
Some interesting points in this article. Effectively measuring success in account-based marketing isn't just about tracking traditional metrics like website traffic or lead volume; true ABM success is gauged by deeper engagement with target accounts and real business impact. https://ow.ly/5qB050SJzUb #ABM #B2BGTM #MarTech
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MarketVue
Combat digital fatigue with the power of print! A new study shared by Marketing Charts highlights how print marketing is making a strong comeback as a strategy to stand out in a digitally saturated world. Discover insights on leveraging print for impactful connections with your audience. A must-read for marketers aiming for a balanced and effective approach. Check it out now! #PrintMarketing #DigitalFatigue #MarketVue #DirectMail
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