Lisa Singh

Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

2

At Expedia Group, we take pride in using our data and insights to understand what's trending and inspire travelers to explore the world. We've just unveiled our latest travel trends in Unpack '25, which we launched in 18 countries, and there's a lot to get excited about! Expedia: 🌎 Goods Getaways: Travel to new places and bring back trending products, from French butter to Korean skincare. I personally stocked up on skincare in South Korea and recently grabbed some trending Swedish candy in NY! 🌎 Detour Destinations: Avoid the crowds and truly immerse yourself in the local culture by taking a detour from popular tourist hotspots. Hotels.com: 🌎 All-Inclusive Era: Not just for the free-flowing drinks and all-you-can-eat buffets anymore. Hotels are stepping up their game and attracting more guests. 🌎 Hotel Restaurant Renaissance: One of my favorite hotels, Hotel del Coronado, is getting a Nobu! Vrbo: 🌎 Phenomena List: People continue flocking to experiences like the Northern Lights and eclipses—this trend is here to stay! 🌎 JOMO (Joy of Missing Out) Travel: Embrace the joy of missing out and enjoy some serene escapes. Other Hot Trends: 🌎 Set Jetting: Always a favorite, and it's still going strong. 🌎 One Click Trips: Who doesn’t love booking a trip based on trusted recommendations? This trend inspired us to create Travel Shops. What trend are you excited about in '25? Travel and creating memories is one of the best gifts! 🚀

152

4 Comments

A 5-minute litmus test to determine your company or protocol's North Star messaging. Ask your co-founders, CTO, CMO, etc. to dash off a three-sentence explanation of “what we do as a business what we hope to accomplish.” Ask them to give it no more than 1 minute of thought. Then, compare. The difference in answers might shock you. 

9

You made it into Techcrunch with your latest fundraise story. What next? How do you keep the momentum going? You’ve sent many many pitches to reporters. No one is biting. What are you doing wrong? What’s better to go after: one big exclusive story or a big splash in all top-tier media? We will be tackling these and many more questions in this first-of-its kind virtual meetup with two PR veterans - Bilal M. and Todd Barrish The focus will be on PR tactics and tips that will help you get traction in the North American market. RSVP now, and get all your questions answered on 10th Aug (saturday). Go to the link in the comments below 👇🏼 #publicrelations #corporatecommunications #PR #branding #brand #marketing #startups PR & Comms Collaborative #meetup #saas #founder #startup #automation #tech #digitaltransformation #US #UK #chennai #digitalmarketing #advertising #venturecapital #funding

18

1 Comment

Are you heading to the Snowflake Summit next month? Here are the details of how you can meet Gnarly and learn more about Dremio!

3

Give me an opportunity to talk about B2B PR and I'm all in! Thank you to Evan Kirstel B2B TechFluencer for having me on to talk about how PR can help business-to-business companies build, maintain and protect their reputations. We also chatted about my book, B2B PR That Gets Results. Thanks again, Evan! #B2Bmarketing #B2BPR

9

1 Comment

Anyone working in #comms today knows that #thoughtleadership is one of — if not THE — most impactful ways to build trust for a brand. And the data speaks for itself: 📊 64% of buyers trust thought leadership content over traditional marketing materials and product sheets. 📊 52% of decision-makers—and 54% of C-Suite executives—spend at least an hour a week engaging with thought leadership. 📊 75% say thought leadership has driven them to explore a product or service they hadn’t previously considered. But let’s be real: It's not always easy. It takes time, strategy, and a unique POV to help leaders find their voice. That’s why seeing a win feels rewarding! 🙂 Sharing a small win today as Greg Alvo, our CEO, is featured in Total Retail, sharing some ways eComm retailers can capitalize on the holiday season with subscriptions.

7

🌍 Expedia Group’s Unpack ‘25: The Trends in Travel is here! Discover the global trends that will shape the travel landscape in the coming year. Expedia Group has you covered with the insights you need to explore. ✈️ 🧳

30

More than anywhere I've ever worked, our values truly guide all that we do and the decisions we make — for our pros, customers and every member of the Thumbtack team. They are so much more than big vinyl stickers on a wall or a plastic card hanging from a lanyard. They don't just get mentioned in all-employee meetings and forgotten about. They are referenced in leadership meetings, in annual planning, during Board meetings and, most importantly, in those "when no one else is watching" moments. And it's in those moments when you see if you are truly a values-driven organization. Our values are embedded in all that we do and I love seeing us sharing them more broadly so everyone outside the company can also see what we stand for and what guides us.

33

1 Comment

HOLY COW!! What an honor to be named by Built In as the #1 Best Large Remote Company for which to Work. You've heard me repeat it over the years, so it means a lot to have one of the top tech-specific career sites recognize us as such. #thumbtack #workatthumbtack #thumbtackcareers

59

3 Comments

Am I the only one who gets a bit rattled when someone says they have great “content” (cun-tent)? It’s amazing how one little word can shift from describing satisfaction to referring to scripts, videos, or anything else we create and consume daily. Breaking down the Mix-Up: 1. “Cun-tent” – How you feel when you’re happy with what you have. 2. “Con-tent” – All the brilliant material we produce to keep everyone informed, entertained, and engaged. It’s a small difference, but it can make a big impact when you’re trying to get your message across especially during a pitch or interview. What other word mix-ups do you encounter that make you smile (or cringe)? Drop them in the comments! #Communication #LanguageMatters #ContentCreation #LinkedInFun

29

Focusing your consumer habits on buying organic food and providing donations to agricultural nonprofits are essential avenues for change, but engaging in significant organic agriculture impact investing is often a missing piece of the puzzle. This December, consider becoming an Iroquois Valley investor or increasing your current investment. Investing with us is an exciting and ethical opportunity to participate in impactful solutions for a better future.

9

You may groan when you read this, buuuuut trust: You need to write your holiday blogs now, not in November. If you have (or work for) a company that sells anything, especially more things around the holidays, get those blogs done now + pinned on Pinterest. You’ll thank me when that search volume ratchets up in Q3-4. It’s also exactly what I did when I wrote + pinned this blog: https://lnkd.in/gpmSRCGA. #contentwriting #holidaycontent #companyblog #holidayblog #organicsearch

4

Snort laugh session yesterday with the inimitable Liz Miller of Constellation Research, Inc. about holiday bots. We desperately wish for bots that: 🤖 Outline the perfect holiday family hosting/visiting schedule when there are multiple places to be and things to bring. Would include persona definition, including a personality rating, age range, and weighted joy meter (as in whose joy are you most focused on?). Output would include menu and/or potluck dishes to prepare, ingredients needed, gifts to bring, when you need to make your way to said events (with driving directions), and how long you should be present at each event. Could even include suggested responses to Aunt Mildred's grumblings or Grandpa Joe's political digs. 🎁 Create the gifting list. Inputs would include the past five years' of gifts by recipient to avoid unintentional duplication, recipient personas (see above), and cost range. Output would include budget allocation, from/to suggestions - including deciding what Santa will bring, and links to suggested gifts, with the option to "buy now." Could also include a suggestion list for Mom's stocking ;-) Buh-bye manual gift list spreadsheets and complex caldendaring. 😵‍💫 HELLO bot-driven organization and orchestration. 🧘‍♀️ Talk about OUTCOMES! What bot do YOU wish for this season... for customer experience, employee experience, or yourself? Let your imagination run wild and share! Who knows? Maybe you'll get a good laugh out of it, too... or inspo for a new AI bot? #TheresABotForThat #AllABotVerint #GratitudeForGiggles

4

1 Comment

The evolution of influence - how is public relations changing? The new Notified/PRWeek report examines this very question. We surveyed 155 leading PR pros to learn how to build stronger trust with stakeholders, the best ways to combat misinformation and how corporate storytellers feel about AI in 2024.   Get the findings now: https://lnkd.in/gayFpq9J #PublicRelations #PR #AI

15

I shared my strategy when working with #PostPamper (San Diego's first postpartum retreat) and major podcast wins for The Life You Can Save on the Remarkable Marketing Podcast. You can listen to the full episode here: https://lnkd.in/gcvCp_nw #publicrelations #pragency

13

“I just need a few key messages that I should hit.” It’s a common request that every communications pro has encountered many times ahead of a media interview. And if you’re anything like me, you roll your eyes. Why? Because key messages are fine and good, but only if they are used to form a broader narrative. More often than not, they’re seen as a license to be repetitive, robotic and focused only on your own outcome. Brute-forcing key messages down a reporter’s throat doesn’t help them do their job. Media opportunities are a two way street - you give value, share expertise and contextualize whatever you’re talking about in exchange for the profile the media outlet can give you and your business. The best and only way to respect this duality is to shape a simple and memorable story which contains the messages you want to hit, and which shows instead of telling why what you’re discussing is important and meaningful. I used to keep a folder of video clips that could’ve been titled “when key messages go wrong” - often depicting some hapless executive or politician stumbling through a repeated response straight from the message sheet he or she was handed. They universally looked silly and unprepared, and the interview did nothing but undermine trust and damage the speaker’s reputation. Next time, before the camera starts rolling, think about a story instead of a key message. Your brand will thank you.

12

1 Comment

New enhancements to our PR-driven AI tools allow comms pros to ditch the guesswork. Discover features like: ✨ AI-powered suggestions when you upload your press release draft to boost effectiveness ✨ A Press Release Score to help you refine releases for maximum engagement ✨ Data-backed insights based on years of press release performance data Click to learn more: https://prn.to/ai-for-pr #PR #AI #PressRelease

1