Lidia Zaragoza, MBA

Heading to #MOps-Apalooza in Anaheim CA this November? Check out our own Todd Sprinkel who'll be speaking about #b2b funnel tracking! Don't miss out and learn from 50+ additional experts about topics like: ✅ Marketing Attribution techniques ✅ Optimizing campaigns ✅ Getting leadership buy-in ✅ Centralized v Hybrid v Decentrilzed campaign ops ✅ The future of AI + Marketing Ops & RevOps ✅ and so much more... Have a question or a thought you want to share with Todd beforehand? Share here: https://lnkd.in/eRQ9ePeK 📝

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🚨 Here’s a list of HubSpot updates a CRO needs to know about in 2025. 🚨 And in Q4, we updated or created a Playbook for Every. Single. One. At RevPartners, our Playbooks team takes the time and effort to stay on top of every new HubSpot feature. Why? We want to support CROs in the changing dynamic of their role. List Here: CRM Hub: 💻 CRM UI/UX Design ❌GDPR Enablement 🏡CRM Infrastructure + Asset Mgmt 🔮HubSpot Native AI Features Marketing Hub: 🧘‍♂️Intro to Attribution and GTM 📩GTM Sources (formerly Lead Acquisition Channel) 💯Lead Scoring Beta Sales Hub: 💸CPQ Discovery & Alignment 🖨️Sales Workspace 💝Non-Profit Foundational Playbooks Service Hub: 🤖Hubspot Chatbot 🖥️Help Desk Workspace Setup 🫶Customer Success Workspace Reporting & Analytics: 📉Reporting & Analytics 📈90 Day Trailing Conversion Rate Template 📊Secondary KPI Dashboards Ops Hub: 👨‍👨‍👦‍👦Data De-Duplication ✳️Token Rotation and Private Apps Commerce Hub: 💰Revenue Recognition + NRR (FinOps) 💡Pro-Tip: Clear data visibility is the KEY to knowing which lever to move to generate more revenue and grow your business. We'd love to help you achieve this and more in 2025! 🙌

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Connect #MarketingTip series: "What differentiates market segments are buyers, not features." Focus on WHO you're targeting, not just WHAT you're offering. Features don’t define your market—buyers do. Segment your audience based on who they are, and success will follow. Stay tuned for more marketing tips! #MarketingSuccess #ConnectMarketing #DigitalMarketing #MarketingTips #MarketingWisdom #PRTips

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Hey, it’s Murray with today’s one-minute ABM primer! Let’s talk account selection—the cornerstone of every successful revenue campaign. 🏆 ✅ Focus on Fit – Nail down your ICP. Revise, challenge assumptions, and use a ranking system to prioritize accounts that align best (+1 for standouts!). ✅ Spot the Signals – Train your team to recognize buying intent and engagement cues. Intent-driven prioritization = smarter targeting. ✅ Align the Team – Sales, marketing, ops, and more need to collaborate seamlessly. Team input + buy-in = campaign success. Account selection done right = a winning pipeline. Let’s crush those revenue goals! 💪 #ABM #AccountSelection #RevenueGrowth #SalesLeadership #IntentData #TeamAlignment #B2BSales

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Sure, it’s called 𝘚𝘢𝘭𝘦𝘴loft, but product marketers can use it, too. Just ask our very own Gray Hardell. They use Salesloft every single day. Here’s how: >> Conversations – Discover what prospects and customers are saying about your product so you can refine your messaging >> Cadences – See how cadences are performing to see which persona messages are resonating and which need tweaking >> Deals – Find out which ones have higher deal engagement scores so you know which collateral is working the best Gray shared exactly how they use Salesloft with Nate Nasralla during an episode of Behavior Hacking. Hear how to use Salesloft for data-driven discovery ⬇️

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We analyzed 500 winning proposals and created a simple 4-step Pricing Blueprint—tailored for firms and agencies—to 2x your pricing without sending your clients running.📈 This [free] Pricing Blueprint includes, how to 👇 → Ace the discovery call → Productize niche services → Build services into tiers → Leverage a Proposal call **Bonus** → Industry-specific proposal example → [Free] 30min Custom Proposal Strategy Session + plug-and-play template Want it? Comment “Blueprint” below and I’ll send it over. Let’s build your dream business. 🚀

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Oh no you ran into a problem! This isn't just a panel webinar - it's a deep dive strategy & consulting session for your specific challenges. Limited spots are available. Don't miss out! Topic: From Data to Dollars: Marketo's Guide to ROI & Attribution Date: July 30th, 2024 Time: 9 AM PST Duration: 1 Hour Register Now: https://lnkd.in/ecdryjNM #marketingops #attribution #ROI #roundtable #TechWoes #Windows

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⚡ We've turned Simo Lemhandez's brilliant Partner Program Analysis into a FREE to download PDF... https://lnkd.in/exa6vkfx 📚 If you want to understand how the best SaaS companies in the world benefit from their affiliate & partner programs you need to study Simo's analysis. And you can find 65+ other FREE resources in our hub here... https://lnkd.in/etV4xJWy #partnerships #saas #affiliatemarketing

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Attention all agency owners! Are you looking to scale your business effectively? Check out The Cori Kohlmeier Blueprint to SCALE YOUR AGENCY! Learn valuable insights from a seasoned expert at https://buff.ly/43XYVON @AgencyAnalytics

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🚨 PSA for all the email marketers out there: It’s not the size of your list that matters… it’s how you treat it. 😉 You could have 100,000 subscribers, but if they’re not opening, reading, or engaging with your emails, that big ol’ list is just taking up space in your CRM. 💡 Instead of obsessing over your list size, focus on nurturing the relationships you do have. Send content that speaks to your audience's needs, provide value, and keep it relevant. Quality engagement always beats a bloated list of silent subscribers. Remember: A small, engaged list is a marketer’s goldmine. 💌 #EmailMarketing #MarketingTips #CustomerEngagement #QualityOverQuantity

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3 Massive Blind Spots impacting CRO's today! Knowing the average CRO's tenure is 17 months at their current company, we're focusing our attention on helping teams stop the bleed. Primary reason CRO's don't last is due to the lack of accountable visibility across their GTM motions. And here are the 3 top blind spots that exist across teams today. 1. Opportunity detection at the buyer level. It's easy to get at the account level...but that's relatively worthless if you can't know which specific buyers are in-market. 2. Account Coverage via your network. Warm intro's are critical in today's buyer economy. So it's important CRO's enable their teams to know who can help them break into their key accounts. 3. Performance Attribution is often questioned when it comes to marketing initiatives. Not anymore. Every channel must have a clear path to revenue. And that attribution must be easy to see. Otherwise, you're left questioning if marketing, sales, self-service, or partners are the reason for attribution. And not know....adds to the short tenure of those in this role. We wrote a blog all about these 3 areas - check it out and let us know what you think.

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HubSpot adoption is critical to its success. There's no point investing thousands into your CRM if none of your team are using it. There's also no point if your team are using it, but only because they're being forced to (or need constant reminding from leadership to update their notes). The data that goes in will be the bare minimum to check a box, and won't actually be that valuable in helping you make decisions long term. Instead, show your team how to have the CRM work FOR them, not the other way around. Adoption then becomes a self-driven and self-motivated act by the team. That's what Outbound is all about. Making HubSpot adoption a self-motivated act. How good. #outbound #crm #hubspot

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Elevate Your Sacramento Business with Email Marketing Automation by HivePowered Ai! Why Email Marketing Rocks: 1️⃣ Personalized Communication - Dive into the heart of your customer's preferences, behaviors, and needs with our AI-driven insights. By leveraging HivePowered Ai, you can ensure every message feels like a one-on-one conversation, significantly boosting engagement and loyalty. 2️⃣ Perfect Timing - Our advanced algorithms analyze customer data to pinpoint the optimal moment for engagement. With HivePowered Ai, your emails arrive not just when they're supposed to but when your audience is most receptive, ensuring higher open rates and conversions. 3️⃣ Captivating Storytelling - Transform your emails from simple messages into compelling stories that resonate with your audience. HivePowered Ai helps craft narratives that not only captivate but also connect on a personal level, turning prospects into loyal customers. 4️⃣ Continuous Improvement - The power of AI means your email marketing strategy is always evolving. HivePowered Ai provides actionable insights based on campaign performance, enabling you to refine and perfect your approach with each send. Elevate your email marketing strategy now! Visit HivePowered Ai to learn more. #HivePoweredAI #MarketingAutomation #PersonalizedEmails #CustomerEngagement #MarketingTech #BusinessGrowth

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Elevate Your Sacramento Business with Email Marketing Automation by HivePowered Ai! Why Email Marketing Rocks: 1️⃣ Personalized Communication - Dive into the heart of your customer's preferences, behaviors, and needs with our AI-driven insights. By leveraging HivePowered Ai, you can ensure every message feels like a one-on-one conversation, significantly boosting engagement and loyalty. 2️⃣ Perfect Timing - Our advanced algorithms analyze customer data to pinpoint the optimal moment for engagement. With HivePowered Ai, your emails arrive not just when they're supposed to but when your audience is most receptive, ensuring higher open rates and conversions. 3️⃣ Captivating Storytelling - Transform your emails from simple messages into compelling stories that resonate with your audience. HivePowered Ai helps craft narratives that not only captivate but also connect on a personal level, turning prospects into loyal customers. 4️⃣ Continuous Improvement - The power of AI means your email marketing strategy is always evolving. HivePowered Ai provides actionable insights based on campaign performance, enabling you to refine and perfect your approach with each send. Elevate your email marketing strategy now! Visit HivePowered Ai to learn more. #HivePoweredAI #MarketingAutomation #PersonalizedEmails #CustomerEngagement #MarketingTech #BusinessGrowth

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Elevate Your Sacramento Business with Email Marketing Automation by HivePowered Ai! Why Email Marketing Rocks: 1️⃣ Personalized Communication - Dive into the heart of your customer's preferences, behaviors, and needs with our AI-driven insights. By leveraging HivePowered Ai, you can ensure every message feels like a one-on-one conversation, significantly boosting engagement and loyalty. 2️⃣ Perfect Timing - Our advanced algorithms analyze customer data to pinpoint the optimal moment for engagement. With HivePowered Ai, your emails arrive not just when they're supposed to but when your audience is most receptive, ensuring higher open rates and conversions. 3️⃣ Captivating Storytelling - Transform your emails from simple messages into compelling stories that resonate with your audience. HivePowered Ai helps craft narratives that not only captivate but also connect on a personal level, turning prospects into loyal customers. 4️⃣ Continuous Improvement - The power of AI means your email marketing strategy is always evolving. HivePowered Ai provides actionable insights based on campaign performance, enabling you to refine and perfect your approach with each send. Elevate your email marketing strategy now! Visit HivePowered Ai to learn more. #HivePoweredAI #MarketingAutomation #PersonalizedEmails #CustomerEngagement #MarketingTech #BusinessGrowth

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Elevate Your Sacramento Business with Email Marketing Automation by HivePowered Ai! Why Email Marketing Rocks: 1️⃣ Personalized Communication - Dive into the heart of your customer's preferences, behaviors, and needs with our AI-driven insights. By leveraging HivePowered Ai, you can ensure every message feels like a one-on-one conversation, significantly boosting engagement and loyalty. 2️⃣ Perfect Timing - Our advanced algorithms analyze customer data to pinpoint the optimal moment for engagement. With HivePowered Ai, your emails arrive not just when they're supposed to but when your audience is most receptive, ensuring higher open rates and conversions. 3️⃣ Captivating Storytelling - Transform your emails from simple messages into compelling stories that resonate with your audience. HivePowered Ai helps craft narratives that not only captivate but also connect on a personal level, turning prospects into loyal customers. 4️⃣ Continuous Improvement - The power of AI means your email marketing strategy is always evolving. HivePowered Ai provides actionable insights based on campaign performance, enabling you to refine and perfect your approach with each send. Elevate your email marketing strategy now! Visit HivePowered Ai to learn more. #branding #strategy #marketingstrategy #digitalmarketingsolutions #emailmarketingsolutions #businessmarketingsolutions #hivepowered #hivepoweredai #jointheswarm #marketingsidekick

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