Liban Ahmed

Is your media measurement all grown up? 🌱 Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gUqxw3Yw

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Advertisers can now utilize Walmart's data for targeted ads on Hulu and Disney+ programmatically, enabling improved ad targeting and attribution insights. https://lnkd.in/gJMqWVSw #retailmedia #programmatic #datatargeting #attribution

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Check out the top takeaways from #AWNewYork24, including how industry leaders are leveraging AI and automation to drive data-driven insights, optimize media campaigns, and transform their organizations. https://ow.ly/aFqR50TL433

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Privacy laws and browsers are ditching cookies, and 50% of the web is already cookieless. First-party data = VIP access to customer insights. It’s reliable and direct from your audience, boosting your marketing magic. ✨ LiveRamp has outlined 8 steps to a first-party data strategy to get you started.

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Netflix is the latest titan to recognize the value of programmatic advertising with the announcement of its strategy to distribute unsold OTT/CTV ad space across several different providers. The Trade Desk, Google DV360, Magnite are cited as the next batch of providers. Up until now, CTV media buyers had to go through Microsoft Xandr DSP or book with Netflix publisher-direct. It reminds me of the moment when Lamar Advertising Company took the same bold step to ensure their unsold space was programmatically available in top notch, third party SSP platforms like Place Exchange and others. It’s a rite of passage. Expanding the surface area of buy-side and sell-side platforms unlocks massive revenue dollars, when done right. Some of the smartest people in the world of business work at Netflix. This is proof of that. Many hands make light work! This layers on a new dimension for marketers when they say that they can now “Netflix and Chilll”. 📺😎👏🏼 #programmaticadvertising #ctv #innovation #followthemoney https://lnkd.in/gJU9ytZi

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Wpromote ‘s VP of Integrated Media Sammy (Frankel) Rubin said it best: retail media networks (#RMNs) are evolving fast, but they need to step up on transparency, measurement, and #ROI to truly compete. Walmart’s acquisition of Vizio is a bold move to grab brand dollars, but advertisers are still in ‘wait and see’ mode, looking for proven results before diving in. https://lnkd.in/geaYym9a

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📢 Maximize Back-to-School with Samba TV! 🎒📺 Brands and agencies, it's time to leverage our first-party insights for a successful 2024 Back-to-School season. Key takeaways: -Early Targeting: 59% of families shop in July—reach them early with your deals. -Engage Gen Z: With 46% streaming daily, focus on CTV inventory to capture their attention. -Tech-Savvy Parents: 70% plan to buy tech—target those who’ve seen competitors’ ads. -Sync TV & Digital: Create seamless campaigns across devices for maximum impact. -Conquest Competitors: Deliver compelling campaigns to families exposed to competitors' ads. Contact me to receive the full insights report, and let us help you win during Back to School. Email in comments. #BackToSchool #MarketingStrategy #DigitalMarketing #CTV #Measurement

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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The 2024 Paris Olympics broke records on and off the field - particularly when it came to audience numbers. According to LG Ad Solutions, 64% of U.S. CTV viewers are more likely to pay attention to ads during live sports. That's a huge opportunity for brands to connect with engaged audiences! While private marketplaces have traditionally dominated live sports advertising, the open marketplace is growing on CTV. This means brands can programmatically reach viewers during the most nail-biting moments of the game - giving marketers reasons to be excited too!   https://lnkd.in/gqirz6FA

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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📹 Amazon is Shaking Up the Streaming Advertising Market! 📺 In January, Amazon made a bold move by making all Prime Video subscriptions ad-supported by default. Just six months in, the impact is clear and brands need to pay close attention to how this will further change the advertising landscape: 🔸 Subscription Changes: Prime Video now defaults to ad-supported at $14.99/month for Prime members and $8.99/month for non-Prime members. Want ad-free? It’s an extra $3/month. 🔸 Market Impact: Amazon joins Netflix and Disney in offering ad-supported tiers, leading to an oversupply in the ad marketplace and therefore companies like Disney are now working harder to attract advertisers. 🔸 Ad Market Dynamics: Prime Video could add over 50 billion impressions to the connected TV (CTV) market this year. Amazon's aggressive pricing strategy is pushing down ad costs, with CPM rates between $30 and $35 which is causing competitors, like Netflix, to lower their CPM rates to stay competitive. 🔸 Competitive Edge: Amazon’s extensive audience reach and customer data from Prime gives it a significant advantage! They can integrate their search advertising with Prime Video, enhancing content monetization and lowering ad prices. 🔸 Market Trends: More consumers are opting for cheaper ad-supported streaming plans. MoffettNathanson predicts a 33% growth in advertising video on demand this year. 🔸 Industry Adaptation: Amazon's approach is pushing the industry to focuse more on market share over high ad prices. SO... What are some things you should be thinking about for YOUR brand? 🔹 Commitment to a proper investment and appropriate flight length 🔹 Plan for ample amounts of video development and to A/B test 🔹 Leverage your data to create tailored targeting 🔹 Take advantage of competitive pricing NOW - test early & often 🔹 Look for the halo effect and take advantage of retargeting 🔹 Up your influencer marketing game - it can boost your credibility, especially with young shoppers 🚀 Exciting times ahead for streaming and advertising! We're following them closely here at The Topo Agency, so if you looking to learn more follow along, reach out to me or someone from my team and as always head over to our website at www.thetopoagency.com to learn more about service offerings! #Streaming #Advertising #Amazon #PrimeVideo #Marketing #TechTrends

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Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

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Just in case quality is important to you, our very own Sean O'Donnell & Aladdin (Alaa) Selim just won the Award of Excellence from the NJ AD Club for their work in legal marketing ads!! Unique Strategies - Premier Content - Brilliant Adjustments - Client Success #legalmarketing #VideoMarketing #streaming #lawfirmadvertising #branding #lawyermarketing

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It's about to get expensive... With the upcoming election and the fall buying frenzy, paid ads online are about to skyrocket in cost, especially in October. If you're currently running ads or planning to on platforms like Meta, Google, or TikTok, now is the perfect time to optimize your spending while prices are still manageable. Use this period to gather valuable data and make informed decisions for November and December when ad costs are at their peak. Here’s how we can help: 1) Benchmarking with Hawke.Ai: We leverage data from over 8,000 brands to benchmark your spend.    2) Mix Media Modeling: By analyzing two years of your data, we identify the most efficient ways to allocate your ad budget during the high-cost periods. The goal is to maximize your return while prices are low so that when they rise, you're spending smarter, not more. Feel free to DM me if you have any questions!

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"Agencies and brands are reevaluating strategies, with a renewed focus on first-party data, contextual targeting, and advertising," said Basis' Chief Investment and Media Officer April Weeks. The ad tech industry is experiencing its own renaissance, where what's old becomes new again. Keep reading via MediaVillage: https://ow.ly/RLpE30sCn39 #Adtech #DigitalAdvertising #MediaStrategies

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The latest report from Effectv is here to help advertisers successfully navigate the fragmented video ecosystem and connect with audiences wherever they're watching. #EffectvEmp https://bit.ly/3B722K9

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