Laura Guntren

2024 has already proven to be a transformative year for partner marketing. Our joint opportunity is massive, and we—in ServiceNow Global Partner Marketing—are all in. As we scale to $20B in revenue, your expertise and co-creations are a key driver to our joint success! We know you’re focused on getting to market faster¾and building your business. And we want to make it even easier for you to work with us and get your job done. We’re committed to elevating the partner marketing experience to give you immediate access to the strategies, programs, and campaigns that’ll help you create the demand to get there. Join me at the Global Partner Marketing booth at Knowledge 2024 to learn more about all we’ve done … and all that is to come. We’re ready to answer your questions, get your feedback, and explore what we can accomplish in 2024 and beyond. Here’s a quick sneak peek … Discover and learn Gain full access to everything our partner marketing teams offer—in one place. Our new digital front door will help you find the right programs, strategies, tools, trainings, and resources—when and where they’re needed. Our new Partner Marketing Institute offers in-depth training—from strategy to best practices—to hone expertise and maximize our joint marketing ROI. Create and customize Spend less time building—and more time doing. Campaign Creator will allow you to access turnkey, curated campaigns that are easy to co-brand and customize, so you can create excitement in the market. And when custom content—or extra support—is needed, access our Demand Center to leverage a marketplace of ServiceNow-vetted and trained vendors to speed up timelines and make procurement processes simpler. Engage and connect Grow pipeline and accelerate opportunities with new and existing customers through programs that maximize impact. We’ve made it easier for you to launch awareness and demand campaigns on leading-edge topics. And our impact is amplified when we leverage various incentive and recognition programs—whether it’s Partner Development Fund co-funding, grants for partner award winners, or exclusive assets for specialization partners. Knowledge is just around the corner, and I’m thrilled to connect with you in Las Vegas at the Partner Pavilion to demo new experiences and tools that will help us grow together.

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As marketers, we lean into martech investments to help drive growth—especially when resources and budgets shrink. However, it's clear that simply having the tools isn't enough. A recent Deloitte The Wall Street Journal article highlights two key points: • Companies spend 20% of their marketing budgets on martech, a figure expected to grow to 31% over the next five years. • Only 56% of martech tools are being fully utilized, leaving a significant gap between what we expect and what we achieve. For me, it’s a reminder that getting the most out of our martech investments requires more than just implementation. It’s about setting clear goals, aligning the broader team, celebrating small wins along the way, and fostering a culture of continuous learning and adaptation. Lindsay Korstange #Martech #MarketingStrategy #DigitalTransformation #ROI

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For all Partner Marketing Leaders in the midst of 2025 planning Join me & Anita Covelli for Tech Target's Partner Marketing Visionaries Webinar on November 13 where we'll discuss partner marketing and program strategies for: * Tiering partner groups to drive focus and scale your program: Learn how to segment your partners based on their strengths and capabilities, allowing you to customize your engagement strategy and maximize their impact. * Creating sustainable growth opportunities for channel partners: Discover innovative ways to empower your partners to achieve success, fostering long-term partnerships that benefit both your business and theirs. * Ensuring return-on-investment from MDF funding opportunities: Maximize the impact of your MDF budget by implementing strategies that track performance and demonstrate the value your partners bring to the table. Don't miss this opportunity to gain valuable insights and actionable strategies for building a thriving channel program. Register for the webinar now! https://lnkd.in/euRTUc2N #PartnerMarketing #ChannelStrategy #GrowthMindset #Qlik Join the conversation and share your thoughts on the importance of channel partners in today's business landscape.

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"Once something is online, it’s nearly impossible to erase it completely. We must focus on educating consumers to help them discern information." -Eyal Benishti, IRONSCALES CEO Catch the full webinar with Wizer - Free Security Awareness Training here: https://gag.gl/7sQEYs #IRONSCALES #Wizer #disinformation

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New To Capella Free Tier? Here are 10 Things For You To Know!

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Is your MarTech stack cluttered and inefficient? A recent Gartner study reveals organizations are using only 33% of their available capabilities. This underutilization wastes resources. In our newest guide, "Your Path to A Modern MarTech Stack," we provide a detailed roadmap designed to streamline and modernize your stack. Get started: https://lnkd.in/gx2wRXr8 #MarTechStack #CMOs

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Excited to be representing OutSystems with Sergio A. at the upcoming Evanta, a Gartner Company, SoCal CIO Executive Summit tomorrow in Long Beach, CA. We look forward to seeing many SoCal Tech Leaders there! The marriage between AI and High Performance Low Code software is truly transforming organizations. Do NOT sleep on this evolution. #OutSystems #EvantaaGartnerCompany #CIOExecSummit #SoCal #AI #HighPerformanceLowCodePlatform #Software #DigitalTransformation #DevelopmentEvolution #EmergingTechnologies

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🌟 Customer Success Spotlight: Santa Barbara Zoo 🌟 The Santa Barbara Zoo faced a challenge many organizations encounter—managing a large collection of digital assets spread across multiple platforms. With over 24,000 images and videos, their small marketing team struggled to find and share content efficiently. 📸🐼 After adopting Canto’s Digital Asset Management platform, the zoo centralized its media library, improving productivity and empowering staff to access and share assets with ease. Now, 30+ staff members can quickly find the perfect content to captivate visitors and donors. 🚀 Learn more about how Canto transformed their workflow! 🔗 : https://ow.ly/UIFv30sGZkS #DigitalAssetManagement #CustomerSuccess #MarketingTransformation #SantaBarbaraZoo #Canto

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There is no question whether Revenue Orchestration is a must-have sales technology. The Q3 2024 Forrester Wave(™) report says that “Revenue orchestration platforms are the closest revenue technology has come to providing a ‘single pane of glass’ for frontline resources.” Salesloft is ready to serve you as a Leader among top vendors in the market. The @Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024 named Salesloft a Leader and gave us the highest possible score in 14 criteria, including coaching, interaction execution, prospecting workflow, content generation, 3rd party signals integration and 9 more. See more on our placement: https://lnkd.in/de5FZFqd

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Curious about how the Descartes' team works together to help make customers successful? Check out this video. Get insider tips on thriving in our unique culture, and how aspiring applicants can kickstart their journey with us.

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The quality of your channel program starts with the quality of your underlying data — but manual processes make it difficult to capture, cleanse, and harmonize information across your network. Learn how e2open's #ChannelDataManagement solution empowers you to #MoveAsOne at the link below! 📊

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B2B organizations face more pressure to be more productive across all their sales channels, especially in complex negotiated contracts. Successful offers must have the right products, at the right prices, with the right incentives, at the right time. Learn how the best of the best win more, and win faster. Join our webinar: From Chaos to Clarity: Using CPQ for Sales Success. It's set for Thu 18 Apr at 10a ET / 4p CET. https://lnkd.in/eHXbZmWm  

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In moments that matter, nothing beats human connection. Guided CX unlocks key opportunities across the customer journey to monetize, retain, and delight high-value customers. Learn more: https://gag.gl/QnjgYx #GuidedCX #Cobrowse #CustomerExperience

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Leader in Forrester Wave for Email Marketing 2024, Visionary in Gartner MQ for Multichannel Marketing 2024, and now... Strong Performer in Forrester Wave for Cross-channel Marketing Hubs, 2024! We've been recognized three times in a row for what the industry has known for a while: when it comes to personalized customer engagement that works, Bloomreach is an undisputed top choice. This validation is sweeter because Bloomreach is 1 of only 3 vendors to have also received above-average customer feedback! You can't argue with customer love. Find out what the buzz is about here: https://bit.ly/3UXrEzZ

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Want shorter, more efficient board meetings? Try the flipped agenda approach. Members prep ahead, allowing meetings to focus on critical discussions. Find out how in our latest blog post! #BoardEfficiency #BoardEffect

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If your in marketing you're responsible for events (in one way or another) I have had to work closely with sales to ensure that we get the most value out of events we commit to doing. Sometimes it worked - sometimes not so much.... 🤦‍♀️ If you want to get better at aligning with sales and engaging the right people - before - during, and after your event - join today's (1PM) webinar where 🔶🔸Mason Cosby🔸🔶 from Scrappy ABM will share his ABM Activation Plays to help you get more ROI 👉 http://bit.ly/3X1peCa #ABM #eventmarketing #demandgeneration

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Exploring AI? Let's start with the fundamental question... Do you have the right data? Get Tealium's complimentary data guide. Together, we'll get you on the right track for the best AI outputs: https://gag.gl/O08Ylv.

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Wondering if your SaaS #presales and #sales teams are working in harmony 🎶 ? Or how you can achieve the right balance ⚖ ? Check out the latest report from Chris White and Reprise - 10 Tips to Make Your Presales Team More Efficient and Effective. Let us know what you think. Which strategies have you found most impactful and realistic in driving your team's success?

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Ready to kick back and relax this summer? Learn how CIOs can leverage Lakeside Software's AI-powered DEX for a more efficient and enjoyable work-life balance. #AIThatSpeaksIT

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