Leandro Agro'

Leandro Agro'

Palo Alto, California, United States
8K followers 500+ connections

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About

I am an awarded IxD/UX Director, IoT pioneer, patents contributor, author with 20+ years…

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Activity

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Experience

  • Metavethics Institute Graphic

    Metavethics Institute

    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Palo Alto, CA

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    Milano

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    United States

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Education

Publications

  • I media digitali e l'interazione uomo-macchina (BOOK)

    Aracne

    I contributed to this book with a full long chapter about the Internet of Things. I included in it the "IoT Design Laws for designer and makers"​ and a few "canvas" to support the IoT design process.

    This book is supported by Palermo University.
    978-88-548-8438-0

    See publication

  • The Smart Objects Age

    DGI

    2015 is on the edge between cloud computing and the Internet of Things era. Being connected is the natural state of mind for any smart object.
    In fact, adding a personality to a digital product or connecting an already digital object to the Internet of Things provides a range of opportunities for business - very tempting for companies looking to bring their goods and services even closer to the needs of their customer base.
    Placing an object in a pocket, in a car, on a desktop or in…

    2015 is on the edge between cloud computing and the Internet of Things era. Being connected is the natural state of mind for any smart object.
    In fact, adding a personality to a digital product or connecting an already digital object to the Internet of Things provides a range of opportunities for business - very tempting for companies looking to bring their goods and services even closer to the needs of their customer base.
    Placing an object in a pocket, in a car, on a desktop or in customers’ homes means building a personal, bi-directional, “always-on” communication channel.

    See publication

  • WeEconomy (BOOK and eBOOK)

    Baldini Castoldi Dalai Editore

    I contributed to this book with an article about the Internet of Things: WE HUMANS + MACHINES, as part of "Future Topics" Chapter

    See publication

  • From crowdsourcing to BigData: how ePatients - and their machines - are Evolving Health

    PRIME Institute - Boehringer Ingelheim

    A White Paper dedicated to explore the impact of two leading-edge trends - crowdsourcing and BigData - on the healthcare domain, with particular reference to the rising of ePatients.

    Other authors
    See publication

  • Healthcare Consumerization

    Free Whitepaper from Razorfish Healthware (PHCG)

    We are undergoing a period of significant change in the world of healthcare. With technological acceleration failing to impose itself upon the industry and the mindset of its operators, it is at the same time breaking - and in many ways expanding - the mould, forcing existing workers to embrace the change and to try and seize any new opportunities that may arise.

    The current process is similar to the spread of a state-of-the-art technology, initially only accessible by professional…

    We are undergoing a period of significant change in the world of healthcare. With technological acceleration failing to impose itself upon the industry and the mindset of its operators, it is at the same time breaking - and in many ways expanding - the mould, forcing existing workers to embrace the change and to try and seize any new opportunities that may arise.

    The current process is similar to the spread of a state-of-the-art technology, initially only accessible by professional markets given its complexity and cost, to semi-pro and consumer markets.
    This trend could be described - to use a new expression, in the hope of rousing attention and maybe even a sense of urgency - as the Consumerization of Healthcare.

    See publication

  • INDEX / Interaction Design Course (BOOK)

    Ed. Franco Angeli

    This book recollect stories from Interaction Design protagonists. I contributed with a personal story about my early professional path, searching the way to be a real and aware Interaction Designer.

  • Content Management (BOOK)

    Apogeo

    I wrote a chapter about the structure and value of "social networks"​ into the knowledge's creation process. (2002)

    See publication

Projects

  • Razorfishhealthware.com - New Corporate Website

    The challenge was to redesign the razorfishhealthware.com web portal working together with the US Razorfish Healthware colleagues.
    As result we have received the WebAward for an Outstanding Achievement in Web Development.

    Other creators
    See project

  • DocSite

    - Present

    DocSite is a multi-channel and multi-player platform dedicated to closed loop marketing. It extends the interaction with HCPs beyond the face-to-face or phone calls, bridging personal and non-personal brand interactions. DocSite is a coherent ecosystem, accessible to all AstraZeneca’s employees (not only Reps) to communicate and share information with HCPs.


    Other creators
    See project

  • +SEO --> SOCIAL Engine Optimization

    - Present

    Table of contents:
    > ’Surfing by Selft-raking’ concept
    > ’Social Content Items’ concept (spreadable content objects)
    > +SEO Rules

    SEO is no longer about keywords and code stuff, but it’s something about Social Interaction.
    Search Engine is not the only one place in which the Information Retrieval starts.
    Considering that the mobile nature of the web interaction is dramatically increasing, "Surfing by Self-tracking" can be considered as new paradigm of web…

    Table of contents:
    > ’Surfing by Selft-raking’ concept
    > ’Social Content Items’ concept (spreadable content objects)
    > +SEO Rules

    SEO is no longer about keywords and code stuff, but it’s something about Social Interaction.
    Search Engine is not the only one place in which the Information Retrieval starts.
    Considering that the mobile nature of the web interaction is dramatically increasing, "Surfing by Self-tracking" can be considered as new paradigm of web surfing.
    Most of the mobile devices know your "story", your preferences and some pieces of information about where you are. It’s good enough to tell you what you need/want. So the paradigm of classic search is totally inverted: the information is finding us.

    A content is no longer a monolithic block, but it needs to be composed by "atoms". Each "atom" is a Social Content Item able to be aggregated in a "place" . In the same time any Social Content Items is able to be re-aggregated in another place, by using social interactions.
    It’s simple to imagine that the classic SEO (made up of keywords, code, etc.) is not enough.

    +SEO is a way of designing contents and interactions in order to be easily reachable along different "places". This "shift" means that SEO is now intersecting UX, because Social Experience Design, Emotional Design, Gamification (and a lot of other UX stuff) help "atoms" of content to be "liquid" through different "places" and consequently reachable by us.

    Other creators
    See project

  • VIDEUM

    - Present

    Videum, is a video portal to access health and wellness video content in any language. Translation in based on a crowdsourcing approach powered by dotsub.com

    See project

Honors & Awards

  • Compasso D’Oro candidate (2012)

    ADI INDEX

    ADI Design Index is the publication that collects, year after year, the best of design products submitted in Italy that have been put into production, selected by the ADI Design permanent observatory.

    The selected products compete for the ADI Design Index Innovation Award as well, and for the Golden Compass (Compasso d’Oro) , which is a very prestigious design award.

    Leandro partecipated with Videum that was selected for the 2012 edition of the ADI Design Index publication!

  • Health Care Standard of Excellence award

    WebAward Competition

    The Web Marketing Association is the producer of the WebAward Competition, which is dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.
    Videum.com is a health video social network where users across the globe are able to share and view video content - in any language, through a subtitling technology which also optimizes the videos for search.

  • Social Network Standard of Excellence award

    2012 WebAward Competition.

    The Web Marketing Association is the producer of the WebAward Competition, which is dedicated to naming the best Web sites in 96 industries while setting the standard of excellence for all website development.
    Videum.com is a health video social network where users across the globe are able to share and view video content - in any language, through a subtitling technology which also optimizes the videos for search.

  • Association for Industrial Design: Compasso D’Oro finalist

    ADI INDEX

    Widenoise is the iPhone App that introduced the concept of Crowdsourced Ecology. New York Times, CNN and others, published articles about Widenoise during 2008 and 2009. In 2010 WideNoise became part of a wider and serious EU Research Project called EveryAware (see Stats: http://cs.everyaware.eu/event/widenoise/statistics )

    Widenoise was the very first smartphone App to be included in the ADI INDEX catalogue, becoming a finalist for the Compasso D'Oro 2010.

  • 2050 Visionary

    WIRED MAGAZINE and Venice Biennale of Architecture

    WIRED: 14 VISIONARIES, 14 ARCHITECTS, 1 SHARED FUTURE
    A mirror on a future that’s possible. In the Wired Hall at Venice’s Architecture Biennale. How will our life be?
    ---
    GIVE THINGS a SOUL, by Leandro Agro'
    Made in Italy will be recognized not for its beauty and finish but for its capacity in getting connected and #social

  • Top10 Internet of Things Products

    New York Times

    WideTag was one of the first companies ever to focus about the Internet of Things culture and technology. The enormous value produced in terms of concepts and prototypes, from software protocols to hardware, produced many prizes included the mention in the NEW YORK TIMES TOP10 Internet of Things Products.

Languages

  • Italian

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  • US English

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