Layla Revis

That's it. That's my hot take of the day. "Nobody wants to chug a bottle of Sriracha." Also, that most of my hot takes can be set to John Hughes movie memes. I LOVED chatting with MK Getler-Porizkova about how to build a connected brand. From the first time someone meets you to the whateverth time they renew their subscription with you. We talked about: - The connection between your content and your values, and how to keep that link tight - How to ACTUALLY center the user as the hero in your content - When to say "we" and when and how to shift the focus to "you" - What an "emotional status update" is and why to avoid it at all costs - How to make content consistent across the whole user journey, silos and swimlanes be damned And yes, we talked about delight in product content. Oh boy. Let's spice it up.

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For decades, marketers were taught that attention was the holy grail. Catch someone’s eye, and the battle was half-won. Platforms optimized for clicks, brands chased impressions, and we built strategies around fleeting moments of engagement. But today, attention is cheap—and fleeting. Here’s what’s changed: 1. Overexposure: The average consumer sees upwards of 6,000 ads per day. Overwhelmed by noise, they’re tuning most of it out. (Forbes) 2. Distrust: Consumer trust in advertising has plummeted. According to Edelman, only 33% of people say they trust ads. Instead, they rely on peers, influencers, and authentic brand experiences. (Edelman Trust Barometer) 3. Intentional Consumption: Social media usage is declining among younger demographics, as people prioritize wellness and mindfulness. Platforms like TikTok and YouTube still thrive, but they reward depth and authenticity, not gimmicks. (Pew Research) Consumers aren’t mindlessly scrolling anymore. They’re curating their feeds, blocking ads, and choosing substance over spectacle.

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Did you know that 53% of gamers play for longer because they get rewards?💡To help you boost retention and revenue, Adjust's guide covers everything you need to know about rewarded video ads. Pause to read!

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The central question of B2B Marketing should be "who should be our next 10 customers..." and everything you do should be built around the answer. Today's newsletter is Part 2 of "The Main Things That Work in Enterprise Marketing (and Cost $0)" https://lnkd.in/ekpc8DK2

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Most people don’t understand a single thing about brand marketing. No, Karen, it’s not about slapping on a new logo or obsessing over "aesthetic vibes" on your website. If you think being a “brand marketer” is all about playing dress-up with fonts and color palettes, sit down—we need to talk. Brand marketing is the difference between people buying your product because they love it versus because they got it on sale. It’s about creating an EMOTIONAL chokehold, the problem/solution, the why, the connection that has customers saying, “Shut up and take my money,” without even comparing prices. Yet somehow, people still call it fluff. They’ll pour money into performance marketing and throw pennies at the very thing that makes all that ad spend actually work: your brand. Newsflash: Your CPC doesn’t mean 💩 if no one remembers your name. Good brand marketing makes you unforgettable. It’s not optional. It’s the foundation. You can’t buy loyalty, but you sure can build it—if you know what you’re doing. So, next time someone calls brand marketing "soft," remind them it’s the reason their customer LTV isn’t in the toilet. 💅 And for the love of marketing, stop pretending you can grow without it. End of rant. 🖤

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Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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The use of AI has quickly become controversial, but on social media, brands are actually using AI to build consumer trust. In this podcast episode, Sprout Social, Inc. CMO Scott Morris discusses how AI is now a vital tool for brands to set themselves apart on social—helping them provide stronger care and more creative engagement to their customers. Check it out!

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The Multiplier Effect Marketing isn’t just a function—it’s a force multiplier for your business. When done right, it doesn’t just support growth; it accelerates it. The key? Leadership that aligns your vision, strategy, and team. Fractional CMOs don’t just manage campaigns—they reframe possibilities. Curious how this works? Let’s connect. #LeadershipMatters #BusinessGrowth #MarketingExcellence

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Meta Advertisers: If your conversion tracking & ad structure are wrecked, creative can’t save you.   Just talked to a $25M brand running a strong creative motion.   But it looked like a 5th grader set up conversion tracking and ad accounts.   They’re putting out great statics & videos every week.   Starting with great creative frameworks & high-converting ad templates.   Even running a proper whitelisting play.   But it wasn’t enough to scale ads aggressively. B/c they had:   😡 Limited server-side tracking   😡 Only CAPI v. better options - Blotout, Elevar   😡 No micro-conversions - only orders   😡 Broken attribution - inaccurate GA4, no Northbeam   😡 Too many campaigns - crushing Meta’s ML’s potential   😡 Bad budget allocation - to Tests vs. Winners   😡 Too much ABO, too little CBO   😡 Too much retargeting - faking growth w/o incremental profit   --   Bums me out when good brands get in their own way (often bc of bad agencies). Yes, creative is a massive lever. But you’ll never be A+ if sleeping on the above.

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I’m gonna mix a little bit of info with a lil sharing. If you know me this is pretty standard behavior. I was chatting with someone about programmatic direct mail and incrementality. When I think of incrementality I think of stickiness vs reach. Showing your ad to a new person is dope, but the data shows that channel diversification is more about breaking through the noise then unlocking a new audience. If you’re spending in the millions there’s a pretty good chance you’re hitting a lot of your target demo on digital channels. Tell me the last 10 meta ads you saw? 5? Tell me one meta ad you saw today? (This brings up another convo of frequency in this evolved digital age but Idk best practices) it takes a lot for something to stick so if you’re going to a new channel for incrementaltiy choose channels that are going to stick. Hence programmatic DM. When you start testing I’d think of it as a lift channel. Part of your lifecycle nurture flow. Test with unconverted audiences and see if it lifts. Then use the lifted to lal for prospecting. Ok the other thing. I was chatting with a brilliant marketer who complemented my posts and it gave me the biggest imposter syndrome ever. I thought about it a bit and I think it’s because all of these posts are the results of failures, experiments, and learning from other great marketers. Plan A has worked so rarely I could count it on my hands. The speedy pivot to plan B, C, & D is the real gold. I’m learning new stuff constantly because I care about marketing (I’m learning about social media right now). I’ll probably suck at it for a bit and then I’ll get good and write something about it if I think it can be helpful. Idk just thought I’d share.

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Time 👏 is 👏 your 👏 most 👏 valuable 👏 resource 👏 That's why WTF News episodes are QUICK. We want to pack as much value in as little time as possible. Webinar audiences stay super engaged until ~30 minutes. 💡 PRO TIP: Ideally, your webinar lasts 28 minutes. Don't waste good content when you don't have attention. Don't waste anyone's time (including your own).

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🚨🚨IT’S ABOUT TIME 🚨🚨 It is frustrating how slowly (most) brands and (almost all) agencies make moves in media. - It’s been crystal clear for a decade that this was the trajectory and low-and-behold, brands are (finally) adjusting spend despite agencies urging them to waste ever more billions on the geriatric TV audience; - What’s also clear… interruptive spot advertising is a TV thing and doesn’t port well to digital native. We are all thankful to the inventor of the SkipAd button. For brand marketers: when the ad isn’t skipped, it’s not that they’re into your product… they’re probably on a second screen or got distracted; - What’s painfully clear is authentic connection between creator and brand can drive so much value. I recently worked with a creator who loves a popular kids breakfast product. This creator has over 10M followers…in the kids space! No brainer? NOPE! It was impossible to get the brand’s ad agency to see what the genuine love this creator had for the brand could do to sales (they even told me once “I’d talk about _____ for free, I love it so much!!”). - Instead brands source creators like they were products on a grocery shelf, selecting them for various reasons but never asking themselves or the creator about the emotional connections between creator<>brand<>audience. Instead, they give these creators an overworked brief and tons and tons of notes along the way. We have a LONG way to go… - Brands need to evolve their thinking; - To do this they need to ask critical questions of their agencies; -Agency incentives need to fundamentally change from simply putting dollars to work (on which they scrape a %). They need drive actual relevance in a changed (and changing) media landscape.

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Marketing leaders need to prioritize internal communications ✨

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Subliminal advertising has been a topic of fascination since the 1950s, but does it still work in today’s ad-heavy environment? 📺 One fascinating fact: consumers process millions of bits of information unconsciously every day, meaning many ads still affect us even if we don’t realize it. But with attention overload, the real question is—should brands focus on what’s hidden, or on capturing attention openly and authentically? Check out this insightful piece by Infillion’s Jamie Auslander on the evolution of subliminal messaging in advertising. #Infillion #AdvertisingTrends #SubliminalMessaging #ConsumerAttention #MarketingInsights

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Advertising doesn’t have to ruin the reader experience. In fact, it can enhance it. On this week’s LaunchPod, Caroline Albanese, Product Director at Dow Jones, joined and talked about the product-thinking side of advertising and leading award-winning ad innovations at The Wall Street Journal (plus Barron's, MarketWatch, and Investor's Business Daily). We covered: 🛠 How Slate balanced the needs of editorial, readership, and ads 🙅‍♀️ Her biggest early launch flop and the lesson behind it 🚧 The power of knowing when to say no to an idea ➕ Plus more... Caroline’s work has helped WSJ become a leader in ad innovation while maintaining an excellent reader experience and driving a huge subscription base. Curious how? Tune in: 📺 YouTube: https://lnkd.in/e685zk6N 🎧 Spotify: https://lnkd.in/eez8Y9nt 🎧 Apple: https://lnkd.in/eWHR6uKm

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Podcast advertising is finally reaching its full potential as a truly attributable and digital-style channel… Specifically when it comes to measurement. While podcast listening itself remains offline and decentralized, advancements in technology—like pixel-based attribution—are changing the game. Historically, podcast advertising wasn’t as measurable as digital channels like Facebook, which capture all data in-platform. But now, by integrating pixels and tracking conversions, Wise has been able to bring podcast advertising into the same measurable realm as traditional digital channels. Even going as far as integrating the data into their own internal attribution environment! This ability to measure performance and tie it back to conversions is transforming how brands view podcast advertising. What was once difficult to track is now as data-driven and accountable as any other digital channel. Shout-out to Ad Age for having Cassandra LaPrairie from Wise on their most recent webinar with Podscribe, where this breakthrough was discussed! #podcastadvertising #dtc #audiomarketing #Podscribe

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🎯 𝐓𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 / 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐩𝐚𝐫𝐚𝐝𝐨𝐱: 𝐖𝐡𝐲 𝐦𝐨𝐫𝐞 𝐢𝐬𝐧'𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐭𝐭𝐞𝐫 Just came across a fascinating insight: While 99% of business leaders plan to overhaul their marketing technology / customer technology stacks this year, 21% still lack a clear modernisation strategy. It's not about having the most tools – it's about making them work together effectively. Some eye-opening statistics from recent research: ❗ 66% of businesses report overlapping tech functionalities ❗53% say these redundancies actively hurt their marketing performance ❗70% of marketers juggle 6+ tools simultaneously As one compelling quote notes: "The companies that thrive in the future won't be the ones with the flashiest new tech. Those that modernise with purpose and clarity will lead the pack." The future is composable, with 60% of brands moving towards modular marketing technology / customer technology solutions. But here's the kicker – while AI dominates conversations, less than half (46%) of companies are meaningfully using it in their marketing. Why? Because AI needs strong data foundations to deliver results. Digital transformation isn't about piling on technology – it's about building connected ecosystems that drive real business value. What's your take on this? Are you seeing similar challenges in your organisation's digital transformation journey? Credit: Paul Armstrong #MarTech #DigitalTransformation #MarketingStrategy #AI #BusinessInnovation #CustomerTechnology

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My friend and previous colleague has started a SEO consultancy and accepting new clients!! He is very knowledgeable and experienced, I highly recommend his services. Share with your networks!! #seo #digitalmarketing #freelance

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