“Layla is one of those rare individuals who truly shapes and elevates your career. During our 3 years working together, she influenced my approach to leadership, marketing strategy, and what it means to be a good person in the business world. With Layla, it’s both the big ideas and the small moments—innovative marketing concepts that turn into real results, genuine appreciation for a job well done, and a reminder that we’re all human, each with something valuable to contribute. Her strategic focus and visionary leadership were invaluable to the team, and I’m deeply grateful for the time we shared—and continue to share! Thank you Layla!”
About
Layla Revis is a marketing leader with over 20 years of experience creating innovative…
Contributions
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What are the top social media scheduling platforms for managing multiple accounts?
Sprout Social’s tool and their people are so good that I’ve been a customer for 7 years… and now I work here!! I’ve used Hootsuite & Sprinklr too. No comparison to Sprout when it comes to ease of use, their pro services, and their reporting too.
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How can you revise ad copywriting to be more diverse and inclusive?
From my experience, the best place to start is with hiring diverse writers. Everyone is worried about AI, but the reality is that it’s hard for a computer to deliver a “voice.” They can give you great generic copy, but it takes diverse human beings to deliver an inclusive voice.
Experience
Education
Honors & Awards
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Top 50 Women in Tech Marketing
Women In Tech Network
Chosen as a Top 50 Tech Marketer
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Experience Design & Technology Award Winner (Gold)
Event Marketer
Concepted, art directed, and managed - from inception to execution - the creative experience for Pure//Accelerate 2023 to win Gold for the Experience Design & Technology Awards (Best General Session Stage)
Pure//Accelerate 2023
Resorts World, Las Vegas -
Future B2B CMO 100 Award
Hot Topics
The Future B2B CMO 100 Award is an emblem of upcoming brilliance in the enterprise marketing domain. The awards spotlight individuals poised to blaze trails in cultivating decisive marketing strategies and leading B2B marketing advancements. These torchbearers are set to reshape B2B marketing, driving innovation that adheres to future consumer behaviour modifications and market shifts.
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Telly Award Winner
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Best Use of Stock Footage:
Rethink Business
Social Impact:
Philips customer success story
Remote Production:
San Jose Sharks customer success stories -
Top 5 B2B Brands: How Social Media Should be Used
DemandGen Report
Top 5 B2B Brand:
"LinkedIn is repeatedly named the top social media platform to reach B2B buyers, and Oracle is a prime example of how to best leverage the site. The company is ranked 9th on LinkedIn’s top companies list and has amassed more than three million LinkedIn followers. Beyond just sharing content and relevant news, Oracle makes a point to connect with its followers and showcase the people behind the brand.
Earlier this month, the company opened up about losing 11 employees…Top 5 B2B Brand:
"LinkedIn is repeatedly named the top social media platform to reach B2B buyers, and Oracle is a prime example of how to best leverage the site. The company is ranked 9th on LinkedIn’s top companies list and has amassed more than three million LinkedIn followers. Beyond just sharing content and relevant news, Oracle makes a point to connect with its followers and showcase the people behind the brand.
Earlier this month, the company opened up about losing 11 employees on 9/11. Then, in the wake of Hurricane Florence, Oracle posted a video of two employees who are delivering supplies and providing aid to those affected by the storm and urged its followers to join them in giving back. In doing so, Oracle humanizes its brand and creates a company image that people will want to support.
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Best Social Media Contest 2018
PR Daily
Won the Best Social Media Contest award for our campaign, #WhyICode, which tapped into Developers and their passion points to galvanize the dev community to share why they were passionate about coding for a chance to win exceptional prizes.
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10 Killer Examples of B2B Companies on Instagram
Outbound Engine
Top 10 B2B Brand on Instagram:
"Oracle is a global juggernaut in both the software and hardware industry and its name is well established. Looking through their account, you’ll see many posts captioned with thought prokoving commentary about tech and the future of it. You can also see from the image above, they try to interject some humor and personality into their posts, making it a great recruiting tool."
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19 Companies That Are Creating Great B2B Content on Instagram
Epic Presence
Top 19 B2B Brand Creating Great Content on Instagram:
"Like IBM and Intel, Oracle is a cornerstone name in its field, dealing with both software and hardware. And, like IBM and Intel, Oracle is killing it on Instagram. Oracle’s Instagram account continually pushes the envelope in turning technology into art while also providing thought-provoking commentary, information and even a bit of humor. The result is a photo feed that doubles as a recruiting tool: Both potential customers and…Top 19 B2B Brand Creating Great Content on Instagram:
"Like IBM and Intel, Oracle is a cornerstone name in its field, dealing with both software and hardware. And, like IBM and Intel, Oracle is killing it on Instagram. Oracle’s Instagram account continually pushes the envelope in turning technology into art while also providing thought-provoking commentary, information and even a bit of humor. The result is a photo feed that doubles as a recruiting tool: Both potential customers and potential employees know who they’re working with before they ever pick up the phone." -
Cannes Lion Awards
Cannes Lions International Festival of Creativity
Cannes Lion - Use of Technology (Gold)
Cannes Lion - Online Video (Silver)
Samsung become the first Korean company to be recognized as the “Creative Marketer of the Year.”
I developed the digital strategy and activation for Voices of Life, part of the company’s larger – and highly acclaimed – Launching People brand campaign. Launching People has been widely celebrated throughout the creative industry, including at the 2015 Cannes Lions, for its innovative approach to…Cannes Lion - Use of Technology (Gold)
Cannes Lion - Online Video (Silver)
Samsung become the first Korean company to be recognized as the “Creative Marketer of the Year.”
I developed the digital strategy and activation for Voices of Life, part of the company’s larger – and highly acclaimed – Launching People brand campaign. Launching People has been widely celebrated throughout the creative industry, including at the 2015 Cannes Lions, for its innovative approach to demonstrating social value and engaging consumers to share their ideas with Samsung in pursuit of their dreams.
The campaign took home six awards including the Gold award in the Use of New Technology category and Silver for Online Video for Voices of Life, an application solution that allowed premature babies in an incubator to listen to their mother’s voice and heart beat to feel closer and expedite the healing process. -
Best B2B Online Campaign
AdAge
Campaign: "Translating Tech"
To position itself as a 21st century company, Avaya came to us to create an online campaign featuring Ava, a technology translator who personifies the brand. The campaign pokes fun at tech jargon (what exactly is a "stack" anyway?) with humorous videos, a “Business Buzzword Blitz" and an extensive social media effort.
I sold the creative concept and social media strategy for Avaya's "Ava" Campaign
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LeoIntel Award 2015
Leo Burnett
Winner of 2 LeoIntel Awards for Digital Strategy Intelligence:
*Cross Platform Social Media Planning
*Return on Engagement Measurement Framework (Measurement + Analytics) -
LeoIntel Award 2014
Leo Burnett
Winner of LeoIntel Award for Digital Strategy Intelligence:
*Samsung Social Media Playbook -
Silver Sabre Award
Holmes Report
The SABRE awards are the most important competition in the public relations industry, with over 3500 participants from 40 countries. Communications campaigns are awarded for creativity and effectiveness.
Award for our PR, event activations, and social strategy on “LG Introduces the Sport of Techorating" while leading social media strategy for LG Electronics (Ogilvy Public Relations/LG-One) -
Gold Sabre Award
Holmes Report
Global SABRE Award 2012
Travel and Tourism: Best Promotional Campaign
The campaign, focused on improving Mexico's position in the media, aimed to attract more international tourists to the country.
I developed and executed a multi platform digital media and influencer campaign across B2C and B2B audiences leveraging 20+ influencers to communicate and create across 4 strategic pillars (sustainability, infrastructure, technology, tourism) to drive direct foreign investment and…Global SABRE Award 2012
Travel and Tourism: Best Promotional Campaign
The campaign, focused on improving Mexico's position in the media, aimed to attract more international tourists to the country.
I developed and executed a multi platform digital media and influencer campaign across B2C and B2B audiences leveraging 20+ influencers to communicate and create across 4 strategic pillars (sustainability, infrastructure, technology, tourism) to drive direct foreign investment and growth. For the first time in 24 years the economy grew every quarter and annual inflation of 4% was the lowest in 48 years. Their country received more than 190 billion dollars in Foreign Direct Investment, exceeding what was received in any other previous administration. -
Best of Digital Campaigns - Social Media and Mobile
EBG
Best Social Media and Mobile Campaign 2011 - Mexico Taxi Project
(Mexico Tourism Board)
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