Laurie Keith

Laurie Keith

San Francisco, California, United States
4K followers 500+ connections

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About

Laurie Keith is a media & marketing professional with over 15 years of experience in…

Articles by Laurie

  • 3 Takeaways from Amazon’s Global Nonprofit Conference
    Aug 25, 2017

    3 Takeaways from Amazon’s Global Nonprofit Conference

    How Working Backwards drives Amazon’s Product Development This week, I had the pleasure of attending Amazon’s Global…

    1 Comment
  • My First CES: What I Saw, Learned, and Questioned
    Jan 13, 2017

    My First CES: What I Saw, Learned, and Questioned

    Last week I attended The Consumer Electronics Show (CES) in Las Vegas for the first time. I work in Business…

    1 Comment
  • Snapchat for Social Good
    Jan 25, 2016

    Snapchat for Social Good

    For anyone who works in tech and media, the new year starts with the annual Consumers Electronics Show (CES). In Las…

Activity

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Experience

  • Ad Council Graphic

    Ad Council

    San Francisco Bay Area

  • -

    San Francisco Bay Area

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    San Francisco Bay Area

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    Greater New York City Area

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Chicago, IL

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    Chicago, IL

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    Greater Detroit Area

Education

  • Michigan State University Graphic

    Michigan State University

    Activities and Societies: Michigan State University Advertising Association Career Specialist and Speaker Coordinator, Sigma Kappa Sorority

    Graduated from MSU Honors College
    GPA: 3.7

  • Study Abroad

Licenses & Certifications

Volunteer Experience

  • VidMob Graphic

    Member of Board of Directors, Vidmob Gives

    VidMob

    - Present 1 year 10 months

    VidMob Gives donates Vidmob’s powerful analytics platform to 150 non-profits create meaningful and measurable impact around the globe

  • Christodora Graphic

    Jr. Committee President

    Christodora

    - 2 years 1 month

    Children

    Managed the Jr. Committee and volunteered for events at Christodora which provides nature experiences for inner city kids in NYC. Hosted events for young professionals to learn more about the organization (www.christodora.org)

  • Big Brothers Big Sisters of America Graphic

    Big Sister

    Big Brothers Big Sisters of America

    - Present 15 years 11 months

    Children

    Mentored a 10 year old underprivileged child in Los Angeles for 2 years

Publications

  • Snapchat for Social Good

    Ad Council

    Laurie Keith believes Snapchat is a great platform for good and shares her reasons for why non-profits should join.

    See publication

  • Breaking the Code: How the Ad Council Uses Tech for Social Good

    Huffington Post

    Saeed Jabbar interviewed me for a Huffington Post's Code blog. We discussed how the Ad Council uses technology and works with media tech companies for social good.

    Other authors
    See publication

  • Rocket Fuel helps AARP reach caregivers in the US

    Rocket Fuel

    "The Ad Council’s campaign with AARP aimed to raise awareness and help caregivers get the advice and support they need. The results of our partnership with Rocket Fuel were superb because their programmatic technology allowed us to reach exactly the right audience at the right time. We know the PSAs reached the caregivers who desperately needed to see the message."

    Laurie Keith, Director of National Media Accounts
    The Advertising Council

    AARP is a nonprofit, nonpartisan…

    "The Ad Council’s campaign with AARP aimed to raise awareness and help caregivers get the advice and support they need. The results of our partnership with Rocket Fuel were superb because their programmatic technology allowed us to reach exactly the right audience at the right time. We know the PSAs reached the caregivers who desperately needed to see the message."

    Laurie Keith, Director of National Media Accounts
    The Advertising Council

    AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities, and fights for the issues that matter most to families such as healthcare, employment security, and retirement planning. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. The Ad Council reached out to Rocket Fuel to support the AARP’s “Caregiving” program on a pro-bono basis. The results were outstanding, and Rocket Fuel is now onboard to support the Ad Council’s other charitable programs on a pro-bono basis.

    Other authors
    See publication

  • Choosing the RIGHT Celebrity to Drive Social Change

    The Agency Post

    Celebrities are typically associated with huge fan followings, and with the power of media, they have the ability to influence people and create positive change on issues that are important to them. Aligning a celebrity with a campaign issue may seem like a simple decision; however, there is a lot of thought that goes into the process. In this post, I discuss what you should consider when determining whether to align your cause with a celebrity, public figure, or social influencer.

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  • Celebrities Drive Social Change

    The Ad Council

    With the advent of social media, communities of fans follow the daily lives of the artists, musicians, fashion designers, politicians and public figures that inspire and motivate them. This blog shares examples of how the Ad Council uses celebrities and public figures to drive social impact and why we'll continue to see this trend continue.

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  • Disrupting the Scene – The Power of Out-of-Home Advertising

    The Ad Council

    Thanks to technology, Out-of-Home (OOH) advertising has drastically changed in recent years, creating incredible opportunities for brands to engage with consumers on the go. One of the Ad Council’s panels at SXSW, Disrupting the Scene: Place Based and Digital Ads, took a deeper dive into this issue and debated whether marketers should think more seriously about OOH and what it could mean for their brands. This blog breaks down my key learnings from that panel.

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  • Putting Mobile Upfront

    The Agency Post

    The Future of Mobile Advertising

    See publication

  • Ad Council joins Initiative Media in Hurricane Sandy Relief Efforts

    Media Biz Bloggers

    After Hurricane Sandy, the Media Department at the Ad Council joined Initiative Media to assist people in Staten Island that were effected by Hurricane Sandy.

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  • It’s 9am, do you know where your kids are?

    The Ad Council

    In May 2010 the NYC Mayor Interagency Task Force on Truancy, Chronic Absenteeism and School Engagement partnered with the Ad Council to address the issue of school attendance in NYC – a campaign funded by AT+T.

    See publication

  • The Ad Council, Feeding America and Facebook: Driving Impact for Social Causes

    Atlas by Facebook

    Case study on the groundbreaking work we're doing with Facebook and Atlas to attribute more value to our campaigns. e.

    See publication

Organizations

  • The Battery

    Member

    - Present

    https://thebatterysf.com/

  • Summit Series

    Member

    - Present

    Summit builds community and places that catalyze entrepreneurship, creative achievement, and global change to create a more joyful world. http://www.summit.co/

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