Lauren Turner

My latest article on CMSWire asks CMOs, CEOs, and hiring agencies if industry experience is necessary or overrated. The deeper question I'm getting at here is: are too many great CMO candidates not even getting interviewed because they lack prior industry knowledge? Share your thoughts! Thanks to Sue Keith, Club CMO, Eric Pairitz, James (JD) Dillon, Doug Zarkin and Gaurav Bhatia for being a source! #cmo #marketing #humanresources

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The Multiplier Effect Marketing isn’t just a function—it’s a force multiplier for your business. When done right, it doesn’t just support growth; it accelerates it. The key? Leadership that aligns your vision, strategy, and team. Fractional CMOs don’t just manage campaigns—they reframe possibilities. Curious how this works? Let’s connect. #LeadershipMatters #BusinessGrowth #MarketingExcellence

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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Give me ideas. Not email commercials. I don't want a datasheet. (Watch me hit the UNSUBSCRIBE button.) Michael Vickers has said it for years: "To become Preferred, you must build trust." David Jani of GetApp nets it out in this article: "Consumers are making it clear that they won't hesitate to disengage when bombarded with irrelevant or excessive marketing." So . . . stop doing it. Think outside the product sales push. *Be* the prospect. Deliver usable insight. "Become the emotional favorite in the markets you serve. Create authentic differentiation in a crowded marketplace," says Vickers. Here's the WHY from Destination CRM: https://lnkd.in/gaAuSsGj ##emailmarketing #salesdifferentiation #marketingtrustbuilding

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Always a treat talking to the mighty Drew Neisser. Drew's built one of the most vibrant communities in B2B. I loved chatting about unbundled ABM – and the importance of approaching Account-Based Marketing systemically. By the way – stay tuned. We have some big announcements in the upcoming weeks about unbundled ABM, both understanding it better, and also helping to provide some solutions that will give companies more choices about how to unlock account-based digital marketing. #B2B #unbundledABM

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Great article - these points still resonate for me on the #CMO role: **Data-Driven Insights**: Leverage data insights to drive strategic decision-making (but you have to HAVE the data). This enables CMOs to better understand customer behaviors and preferences, leading to more effective targeting and personalization. **Expanded Organizational Influence**: CMOs are now playing a more integral role in business strategy. Their influence extends across various departments, enabling them to contribute to broader organizational goals and drive innovation (marketing spread more thin as their stakeholders now reach the entire organization plus clients). **Enhanced Customer Journeys**: With the rise of digital platforms, CMOs are tasked with creating seamless and engaging customer experiences across all touchpoints. This requires a holistic approach to managing the customer journey, ensuring consistency and satisfaction at every stage (but requires insights shared from the business that marketing doesn't often receive).

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The Refresh isn’t your typical news. We bring you the latest through social videos, a newsletter, and breaking news podcasts, all with a bit of a twist. We don’t just share the news; we have opinions and personality. If it’s good, we’ll say so. If it’s not, we’ll call it out. You’ll probably agree most of the time, and if not, no hard feelings. Think quick summaries, honest takes, and poll feedback that shows what the industry is really thinking.

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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A compelling argument for the importance of experiments and the use of Bayesian modeling. The objection/notion of isolated, walled garden experiments is slowly becoming obsolete. As advertisers increasingly leverage open-source or proprietary geo/user-based experimentation on their own internal metrics, the need for incrementality testing as the gold standard for establishing media causality becomes undeniable. Incorporating experimental data into a Bayesian framework should enable more accurate and actionable insights in this regard.

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

"Unlocking sensemaking -- the hidden communication superpower." My favorite consideration in Rod Cartwright's 2024 Reputation, Risk, Reputation analysis of 8 key reports. Finally getting 'round to reading more than the TL;DR version of the report. Sensemaking: Defined by Professor Deborah Ancona, Founder of the MIT Leadership Centre, as “pulling together disparate views to create a plausible understanding of the complexity around us”, sensemaking involves “the ability to create and update maps of a complex environment in order to act more effectively in it” (MIT Sloan Management Review, October 2020). Contextual sensemaking is also one of the most untapped superpowers of professional communicators – “the overlooked key to leading through chaos”, to quote Ancona. Do you have the training, mindset and attitude in place – beyond allimportant systems, processes and infrastructure – to harness the hidden power of contextual sensemaking – day to day, in managing emerging issues and in handling full-blown crises? https://lnkd.in/gnDtybFj

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There's a lot to unpack about Perplexity deciding to push ads through its AI interface. It should be a benchmark for how consumer behaviors are changing around the speed and depth of access to relevant information. The platform only boasts around 15m users so the ads will only hit a relatively small base compared to Google; however, I'll argue that Search has been ruined by AI-queries flooding the coveted "first-page" of results which is also prime real estate for ads. The function was already in steady decline and the results are becoming more and more questionable (e.g. glue on pizza). The plagiarism claims around AI could also scare of advertisers. I'm curious to know who the first adopters are for advertising and interested to hear their perspectives on how/why they factored this into their marketing strategy. #artificialintelligence #ai #advertising #ads #digitalmarketing #digitalcontent #google #perplexity #consumerism #consumerbehavior #consumerinsights #analytics

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Measurement is the lifeblood of marketing, transforming data into powerful insights that allow you to justify every dollar spent. In the latest "Here's the deal..." video from LiveRamp, Chelsea Heredia (Eaton) breaks down the different elements of measurement that every marketer should know...and how data collaboration solves the challenge of fragmentation.

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Marketing Automation without member segmentation are like buying sushi from a gas station—it might be OK, but is it really worth it. Not sure about you… but most CMOs see lower engagement when relying on generic messaging. - it doesn’t resonate with specific member needs - Which ultimately leads to churn. How are you ensuring that your message is - less “Hello All” (generic) - More “Hello John” (personalized) - Or at least more “Hello Student Members” or “Hello Physician Assistants in Houston” (segmented) Personalized, segmented communication improves engagement. …you know that, right? Just like you know…leafy vegetables improves health. The question is…how to start personalizing communication without a proper strategy? —————— Today, review your last email campaign. Pick one member group and adjust the message to focus on their specific interests or needs before sending the next email. Start small but start now #assnchat #assnprof #associations

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