Lauren Malaguti

Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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🎯 Fact: 43% of consumers associate red with passion. 💡 Insight: At Valpak, we’re 100% passionate about precision targeting to help businesses reach the right audience at the right time for optimal results. 📈 Market Data: Direct mail response rates are 9x higher than email, making it one of the most effective channels for customer engagement. (Source: DMA) If you’re ready to drive impact for your business, let’s talk about how Valpak can deliver results: https://bit.ly/4eLSyT0 #Clipp #Valpak #audiencetargeting #advertising #B2B #marketing

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Nich Weinheimer was built with a brain for #retailmedia. Check out his thoughts on 2025 trends and how our industry shakeups you can use to prepare your strategies. 👇

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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From the rise of in-store digital media to the push for omnichannel measurement and multi-touch strategies, 2025 will see retail media evolve into a seamless, data-driven ecosystem that bridges physical and digital spaces while maximizing shopper engagement 🛍️📈 The future of retail media is looking bright for: - Zachary Weinberg, Zenith - Matt Lane, dentsu - Kelly Gerrard, Marshall Associates - Jacob Snelson, The Bluebird Group - Gemma Spence, VML

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Wpromote ‘s VP of Integrated Media Sammy (Frankel) Rubin said it best: retail media networks (#RMNs) are evolving fast, but they need to step up on transparency, measurement, and #ROI to truly compete. Walmart’s acquisition of Vizio is a bold move to grab brand dollars, but advertisers are still in ‘wait and see’ mode, looking for proven results before diving in. https://lnkd.in/geaYym9a

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Make your media network a front-runner!🏃 LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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If you missed the Retail Media Report Card Deep Dive webinar, it's now available to watch on-demand! Watch The Mars Agency's commerce media team discuss how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gxGRYzvQ #retailmedia #webinar #retailmediareportcard

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/dkJbZUch

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99% of orgs plan to leverage data collaboration to create more brand and business value this year. 💡 Download the new LiveRamp report “AI and Other Top Trends in Data Collaboration and Clean Rooms” to explore data collaboration use cases across industries.

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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Five big media trends that brands and businesses should be aware of right now. OUTFRONT’s Advertising Trends Report is updated for mid 2024.

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Marketing today can feel like navigating a maze with hidden traps like privacy laws and cookie loss. But what if you had a guide to show you the way? LiveRamp’s eBook “Demystifying Match Rates: Getting to What Really Matters” covers what you need to know to navigate the digital landscape: - Maximize your ad spend - Understand essential metrics beyond just match rates - Ask the right questions to evaluate data collaboration partners

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Learn how Tractor Supply's Loyalty Program drives more revenue.

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Connecting with first-party data ensures Coles360 is not just targeting it's customers that matter the most to brands, but driving quantifiable results. 360Impact provides insights on incrementality that brands need to grow. Some great insights from the maestro of all things measurement Andy Ford... exciting developments to come in this critical and demanding space. #coles360 #coles360impact #measurement #1stpartydata

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Much like the seltzer craze - maybe the big beverage companies should jump on and ride the wave? From NA to nootropics, and cbd to just some plain ol' mocktails (Have you tried them?!?! You might be surprised!) What would a more sober America look like? Combining the supplement market, health & beauty, and drink market.....sounds like a $$ maker!! #healthieramerica #healthierworld #mocktails #NonAlcoholicBeveragesAdSpend #GuidelineData

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