Lana McGilvray

In a world saturated with digital noise, consumers crave authentic connection. From leveraging storytelling to championing social impact, humanizing your brand by and demonstrating meaning is crucial. Join me with @femalequotient in the #EqualityLounge at #AWNewYork24 where we’ll share stories that resonate beyond the noise, ignite conversations that lead to action and create connections that make progress possible. RSVP: https://lnkd.in/eu_fvCZJ

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Building Influence Through Thought Leadership. Thought leadership has become essential for brands to connect with today's informed consumers seeking expertise. By sharing industry insights and guidance, brands establish credibility while navigating complex markets. This article reveals how thought leadership helps brands demonstrate knowledge and commitment, building trust with customers and partners. It discusses how providing valuable content positions brands as reliable resources and positively affects purchasing decisions. Brands attain higher visibility and influence by developing authentic, expert-driven materials addressing industry challenges and trends. This approach requires a careful balance of education and branding. Are you curious about how your brand can become a respected thought leader? The Pollack Group's Leadership Now and Connect to Lead solutions provide roadmaps on cultivating an influence platform distinct from competitors. #PR #ThoughtLeadership #LeadershipNow #ConnectToLead #branding

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This week, I'm thrilled to share a monumental guide that dives deep into the art of creating compelling brand messaging for advocacy campaigns. As public affairs practitioners, crafting a persuasive message is crucial, but it's a task we don't undertake daily. To streamline this complex process, I've turned to ChatGPT to help break down the task into manageable steps. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗲𝘅𝗽𝗲𝗰𝘁 𝗶𝗻 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄’𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿? I detail a 27-prompt strategy that uses ChatGPT to: - 𝗗𝗲𝗳𝗶𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗴𝗼𝗮𝗹𝘀: Set precise objectives to drive your campaign. - 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮𝗻𝗱 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻 𝗮 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗯𝗿𝗮𝗻𝗱 𝘃𝗼𝗶𝗰𝗲: Ensure your messaging resonates with your values and desired public perception. - 𝗕𝗿𝗮𝗶𝗻𝘀𝘁𝗼𝗿𝗺 𝗮𝗻𝗱 𝗿𝗲𝗳𝗶𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: Generate innovative ideas and refine them into impactful messages. - 𝗘𝗻𝘀𝘂𝗿𝗲 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝗮𝗹𝗹 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀: Align your messaging across different media for consistent advocacy. 𝗪𝗵𝘆 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗧𝘂𝗻𝗲 𝗜𝗻? If you've ever found yourself recycling old messages or struggling to infuse creativity into your campaigns, this newsletter will transform your approach: - 𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆: Use AI to explore new angles and fresh perspectives. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Save time with AI-driven prompts that guide the creation and refinement of your brand messaging. - 𝗕𝗼𝗼𝘀𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀: Ensure your messages are not only creative but also strategically aligned with your campaign goals. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝗣𝗿𝗲𝗺𝗶𝘂𝗺 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀: Paid subscribers will gain exclusive access to the full archive of my interactive session with ChatGPT, providing a behind-the-scenes look at how each step was implemented for a hypothetical campaign against the carbon tax. ☝️You can subscribe by clicking 𝗩𝗶𝗲𝘄 𝗺𝘆 𝗯𝗹𝗼𝗴 link in my bio☝️

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Honored to be a part of the Clean Creatives community and to have played a small role in some of these wins. As António Guterres so eloquently puts it: "Many in the fossil fuel industry have shamelessly greenwashed, even as they have sought to delay climate action – with lobbying, legal threats, and massive ad campaigns. They have been aided and abetted by advertising and PR companies – Mad Men fuelling the madness.” We need more Mad Men & Women to wake up to the power they have as creatives to tell a different kind of story - one defined by shared prosperity and long-term sustainability. It's obvious that fossil fuel companies are not interested in that kind of story, so it's up to us as creatives to take our talents to those companies interested in building a better future for all.

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We're just 3 full work weeks away from the end of year and that clean slate new year feeling is just around the corner. We are helping our clients start on a strong foot by using December to: - reinvigorating visual presence on web and social platforms - examining communications practices to explore whether a pivot is necessary to drive the impact we want to see in the marketplace - dusting off goals, mission statements, and values to see where things have gotten sidetracked - leveraging AI and other new technologies to help those busy tasks get done faster, better, and in a more affordable way - auditing paid plugins and platforms to trim, enhance performance, and save Am I missing something? How is your team getting ready for 2025? Comment below!

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Over the past 20+ years, Mission North has supported companies through critical milestones and communications opportunities – such as launching out of stealth, creating a category, entering the public markets, or driving catalyzing industry movements. Many of our clients come to us for support during “champagne moments,” and stick with us to differentiate as they evolve, which often requires educating skeptics and confronting challengers. Our goal: to provide clients with a guide to what’s most impactful to their business — reputation management, thought leadership, content marketing, digital marketing, and beyond — to help them navigate and operate from a position of strength. We’ve codified our approach with Brand Navigator (unveiled today on our updated website!), which crystallizes our approach to support clients through critical moments: ⚒️ Build: Rally people around an audacious vision and category-defining opportunity. 🚀 Scale: Grow from idea to IPO with an undeniable performance narrative. 🗽Lead: Own the category and become the industry standard for your peers. 🔒Protect: Defend your license to operate while managing increased risk and stakeholder complexity. 🌱 Renew: Reclaim the lead and offer new reasons to believe your best days are still ahead. This framework helps us adapt to companies’ changing comms needs over time and partner with them for the long haul. When we all have so much flying at us at once, it can be hard to prioritize where to begin. It can be grounding to lean on Brand Navigator as a framework to guide clients, and reassure them that while their situation is unique and often decisions need to be made quickly, there are tried and true approaches we can lean on to craft a communications strategy that we are confident will work. Check out our blog on Brand Navigator and try to plot your business on the map. Where does your company fit? #communications #corporatecomms #PRstrategy #brandstrategy https://lnkd.in/eZkpTqzN

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There is strength in #marketing and #PR for #Startups in uncertain economic markets. Read this narrative with a clip from our State of Tech Report by @Themanojsingh at @Ticenews https://lnkd.in/gF3KNirE

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Grateful to Agility PR Solutions for featuring my brand new book, 𝐁2𝐁 𝐏𝐑 𝐓𝐡𝐚𝐭 𝐆𝐞𝐭𝐬 𝐑𝐞𝐬𝐮𝐥𝐭𝐬! "New Book from Influential PR Vet Michelle Garrett, B2B PR That Gets Results, Just Released" "I felt there was a need for this type of book that explains—in a straightforward fashion—the work of PR professionals and the challenges they face so that companies can get the most out of engaging with a PR consultant or agency and achieve their public relations goals." #B2BPRbook #newauthor #publicrelations

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Smith Publicity, Inc.'s VP of Publicity, Janet Shapiro was in NYC today at Yahoo Finance with our wonderful client Jamie Woolf from Creativity Partners talking about the negative impact of having a bad boss--and how employees can help these navigate difficult personalities. “If you talk to employees, your average employee, about 75% will say that their boss is the most stressful part of their job — not deadlines, not the work — the boss," Woolf explains. "So with bad bosses, there's really high turnover, and turnover, we know, is costly." For the more information: https://lnkd.in/eRztegeA

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🎙️ Storytelling in Partnerships: Crafting the Right Message for Every Stakeholder 🎙️ In this insightful episode of Innovation Storytellers, Yaron Flint, author and thought leader, shares a powerful truth about building meaningful partnerships: it’s all about tailoring the story to fit the audience. Yaron discusses how each stakeholder, from board members to frontline managers, needs a message that resonates directly with their challenges, their hesitations, and their goals. As Yaron explains, a one-size-fits-all approach simply doesn’t cut it. By crafting a unique narrative that addresses the specific pain points of each person in the room—whether it’s showcasing a proven solution to overcome the “not-invented-here” mentality or working together to solve longstanding obstacles—the story becomes a bridge that aligns everyone on a shared path forward. In this episode, we talk about how empathy maps and design thinking can shape these narratives, putting us in the listener’s shoes and creating multi-layered stories that engage, inform, and inspire action. 🎧 Listen to discover why storytelling is one of the most effective tools in turning skeptics into champions and ideas into lasting partnerships. 👉 How do you adapt your messaging for different audiences in your organization? Listen now, and let’s start the conversation! 🎧 Tune in to the full episode below. Website:  https://lnkd.in/d7AFfm9W Apple Podcasts: https://zurl.co/IL53 Spotify: https://zurl.co/w7aa #Podcast #Innovation

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✨ Another Highlight from Female Founder World ✨ One of the standout panels at the Summit featured an inspiring conversation between Cyndi Ramirez-Fulton of Chillhouse, Melanie Masarin of Ghia, and Lo Bosworth of Love Wellness, moderated by Allure’s brilliant EIC, Jessica Cruel. A few powerful takeaways for founders: 🎤 Building a category-leading brand starts with a standout product. 🎤 Embrace the pivot when it comes to finding your hero product—it may not be what you launched with! 🎤 Avoid expanding SKU count for the sake of it (or because investors push for it); focus on your hero SKUs. 🎤 Ensure your A&P spend truly supports your SKU count. 🎤 Prioritize indie retailers for discovery and customer affinity over rushing to big retail. 🎤 Innovating in your category? Get ready to innovate on the merchandising side too, with your retail partners. Thank you to these founders for sharing your journeys so openly! And to Jasmine Garnsworthy, for pioneering a no-gatekeeping approach that’s changing the game! 🔥 #FemaleFounder #Entrepreneurship #BrandBuilding #FemaleFounderWorld #NoGatekeeping

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The age-old question for CEOs has been: how important is it to maintain a public profile? What is the return on investment for making time for media interviews, social media or speaking on world stages? Our groundbreaking research shows it’s essential. Elevating your visibility as a leader can benefit your bottom line.

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Super important read from our insights and analytics team Message Lab:

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We've built our entire agency on the belief that a thought leadership strategy is required for business growth. The problem is that most companies freeze and don't know how to identify internal thought leaders or develop/execute effective content. Take 5 and listen to this episode of PR's Top Pros Talk for a crash course on how to execute a thought leadership strategy. Thank you to D S Simon Media for having me!

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Don't sleep on Subtack! I've talked about this platform before, but it's still growing as more creators, influencers, and journalists jump on board for content creation and publishing. The audiences may be smaller, but they're also more loyal and engaged. This article breaks down how Substack can be a great tool for media relations. #MediaRelations #PublicRelations #EarnedMedia

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A Year-End Reflection As 2024 winds down (I know many of us are not back at work till next Monday), I invite you to pause. For many of us, this year brought challenges we never anticipated. But before we rush into 2025 planning, let’s do something different: let’s acknowledge ourselves. This simple 3-step exercise—The 3 H’s: Hero, Holding, Hindsight—can help you see how far you’ve come: 1️⃣ Hero: Celebrate your superhero moments this year, big or small. 2️⃣ Holding: Acknowledge your struggles with gentleness and grace. 3️⃣ Hindsight: Reflect on the wins from each month, no matter how small. These steps aren’t just about reflection but about resetting your energy and mindset for the new year. ✨ Want the whole exercise? Click here: https://lnkd.in/eJDNAsGz Let’s rise above the clouds and move into 2025 with clarity and strength.

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We need to stop suggesting youth audiences are impossible to reach. How Gen Z news media habits can inform your approach to designing and developing campaigns with and for youth audiences. https://lnkd.in/eqY7ejDE

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Anyone who has founded and run a company knows the ups and downs of entrepreneurship. It was so fun to talk to Nate and Eric about their journey and also provide some insight on what PR is (and isn't). Thanks for having me! #thoughtleadership #entrepreurship

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