Lamar Tuten

Transformation in action! A 17% boost in digital subscriptions + 37% surge in digital ad revenue = game-changing results. The Inquirer and Mirror's success story with BLOX Digital is proof that innovation drives growth. 🧠🚀💸

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We are celebrating 10 years of IAB Tech Lab at the #IABTechLab Summit today & tomorrow! Past & current IAB Tech Lab leaders — Scott Cunningham, Alanna Laforet, Dennis Buchheim, and Anthony Katsur — reminisce with Shailley Singh about developing the foundational #adtech #standards and #specs for our #digital #advertising & #media industry and building a #global #community! From taking over the original #technical #standards from IAB to developing new initiatives such as #OpenRTB, #OpenMeasurement, ads.txt, #VAST, #AdvancedTV and #CTV initiatives, #Privacy Enhancing Technologies #PETs, and many other Tech Lab accomplishments. #Kudos to the whole #IABTechLab Team - past and current - over this past decade! #AdStandards #AdTech #CookieDeprecation #Grits #Service #Teamwork

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How do we preserve premium viewer experiences in a rapidly evolving CTV landscape? In this Q/A segment from MediaScience's latest webinar, we explore strategies like optimizing pod length, addressing ad interruption, and learning from legacy issues to refine audience engagement with Travis Flood from Comcast Advertising. It’s all about combining strong narrative content with data-driven improvements. What innovations do you see shaping premium environments? 📽 Check out the full webinar: https://lnkd.in/eTSuiXDV

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Is your intent data strategy truly giving you a competitive edge? Our new eBook, "The Deprecation of Third-Party Intent," explores the limitations of common data sources and the necessity of diversifying your approach. Discover how to move beyond false positives and bidstream issues to gain actionable insights. #B2BMarketing #IntentData #CompetitiveAdvantage

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How do you run a successful customer learning event program? Find out in our latest episode of “Solution Seekers” with this week’s guest, Shea Cibulsky of Adobe. Learn about the impactful changes brought to “Experience Makers: The Skill Exchange.” #Marketing #CustomerEngagement #SolutionSeekers

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Despite increased digital audio investment, experts observe a lag compared to rising listenership, indicating untapped growth potential. This Marketer’s Manual explores the audio advertising landscape, addressing challenges, outlining success strategies, and showcasing brands leveraging the opportunity: https://ow.ly/uQni50RhatN

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The Display Advertising Platform includes features that leverage the power of AI and #firstpartydata segments to scale #campaign reach for customers. Tony Uphoff, President, Pipeline360, said, “At Pipeline360, we’re building solutions to address the key challenges that B2B marketers’ face today in growing pipeline and reaching key targets: data #privacy restrictions, digital-first buying shifts, and budget restrictions." https://lnkd.in/dvNRFdUe

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Incorporating first-party data capabilities requires assets and teams with direct knowledge and capabilities so companies involved in the advertising ecosystem can activate, enrich and measure first-party data

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In AdExchanger's newest story covering the #GoAddressable Summit and how "Addressable TV’s Slice Of The Advertising Pie Keeps Growing," our Chief Investment Officer Lisa Giacosa discussed how addressable TV requires marketers to be more precise with their methodologies and their clients’ goals. Read more here: https://lnkd.in/gwN75W7r #SparkofLeadership #AddressableAdvertising

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Great read... Learn more about why diversifying your partnership strategies is essential in today's digital environment. Explore the eBook "The Importance of Diversifying Your Partnership Strategies" by Partnerize: https://okt.to/9l2hM0

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We're just a few days away! I look forward to connecting with fellow industry professionals and learning about the latest trends and challenges facing small agencies. DM me to schedule a time to chat #adage #teammediaocean

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This impact appears to be isolated to new subscriber conversion rates, churn rates remain consistent so far. Read more 👉 https://lttr.ai/AVx7c #subscription #recurringrevenue #subscriptioneconomy #subscriptionmodel #subscriptionbusiness #membership #subscriptionservice #b2b #b2c

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As a marketer, this kind of results would be the ultimate dream come true.

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For Immediate Release: Exit Five on a Tear; B2B Media Business Posts Record Growth in the First Half of 2024 Burlington, VT -- Exit Five, the top community for B2B marketers that want to advance their skills and grow their careers, today announced record growth after the first half of 2024. Team Growth: From One to Five Exit Five entered the year with one person full-time (the same guy writing this press release; hey it's me Dave). Today, Exit Five has a full-time team of five with team members in Vermont, Arizona, Canada, Texas, and Massachusetts. It's all about the people; the business part is easy. And the people have made the biggest difference with Exit Five to date. There could be plans to hire more in 2025. Leading Through Content and Community Exit Five's business has two parts: content and community. On the content side, there's a popular podcast, newsletter, and webinar series. New contacts grew 43% to 20,224; more than 4,000 marketers registered for a webinar session in 1H, and the podcast grew 16% to 107,411 downloads. MRR growth for Exit Five's paid community followed this trend, growing 45% and overall revenue is on pace to grow 100% year over year. There are now 3,848 members in the community - up 42% vs. last year, and engagement continues to climb: monthly active users are up 71% vs. this time last year and now consistently hovers around 40% MAU. Exit Five also announced - and sold out - 200 tickets for the company's first in-person event September 11-12 in Burlington, VT called "Drive." *** Our mission at Exit Five is to help B2B marketers advance their skills and grow their careers. We do that through our content and community. Thanks to a 12 years in B2B SaaS working in marketing, and our growing team with Dan, Matt, Danielle, and Anna. For Press Inquiries: Reach out to Dave Gerhardt, from DG PR. To learn more about Exit Five and join the community, check out the company's website. *** Thanks for reading. I'm having a blast building this company, and I can promise you it's only the beginning. There's also a rumor that Exit Five might expand beyond Marketing in the future. But we can't confirm or deny that rumor right now.

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There’s no hotter topic in the channel right now than AI, so here’s a look at how seven solution provider CEOs from Clutch Solutions, Presidio, Blue Mantis, CLOUDSUFI, Real Impact Technology Consulting, Ensono and Caylent think AI will impact their businesses this year and how they’re preparing for success. #CRNAIWK #GenAI

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🎉 We’re thrilled to announce CLARA®, WTWH Media LLC's new data platform designed to help marketers achieve next-level results. Leveraging insights from 22 million engineers, CLARA® empowers you with: ✅ Precision-driven campaigns ✅ Tech-enabled marketing tools ✅ Actionable insights for ROI-focused decisions The future of marketing is here! Let’s set up a time to talk about how CLARA® can help elevate your marketing campaign strategy. Register at the link in the comments! Fluid Power World Medical Design & Outsourcing Design World Plant Engineering Control Engineering The Robot Report Mary Gannon Paul J. Heney

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With 81% of advertisers concerned about ad fraud in CTV/OTT and 25% very concerned, protecting ad dollars in streaming TV is more important than ever. As ad spend shifts to #CTV, making proactive ad fraud safeguards is essential. Our Jason Jones outlines top three tips for CTV #AdFraud protection via MediaPost. https://lnkd.in/eS282CA7

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