Martin Kristiseter

Centriply couldn't agree with you more #AlisonLevin! We've been "doing" targeted, advanced audience TV buying for 25 years. And heck, we've been measuring and optimizing all those campaigns too! Bring us your in-market, intent, behavioral or same audience data you use for digital channels, and we'll give you TV solutions that you never knew existed. Today. h/t to AdExchanger for the article/podcast: "Talking Advanced Audiences With NBCU’s Alison Levin" https://hubs.ly/Q02PzPx90

4

1 Comment

Why should political buyers warm up to CTV this season? Magnite's Head of Political Demand Erik Brydges spoke to AdExchanger about how political buyers are effectively using programmatic and ACR data.

13

Digital Out-of-Home (#DOOH) features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we’re excited to release a formal definition for the entire industry to align to and build upon. Core Features include: ➖ Dynamic Content: Tailor messages in real-time based on demographics, location, or weather. ➖ Widespread Placement: Reach audiences in transit hubs, retail spaces, gyms, and more. ➖ Data-Driven: Leverage privacy-compliant data for precise targeting. ➖ Programmatic Buying: Simplify ad placements with efficient, scalable tools. Download Digital Out-of-Home (DOOH): Definition and Core Features now: https://bit.ly/424l3Ik

6

1 Comment

In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

15

Are third-party cookies off the table or not? The ongoing debate continues, but one thing is certain: transparency is crucial for players across the 2024 ad tech ecosystem. Publishers vs. advertisers, sell-side vs. buy-side, everyone is pleading for more visibility into the programmatic process to protect themselves and make more money. The IAB Tech Lab's updated bid request standards aim to make the process of declaring an identifier more transparent. Check out ADWEEK's article below and share your thoughts on the IAB's latest efforts to increase transparency. #ThirdPartyCookies #IABTechLab #Identifiers #IDBridging

14

1 Comment

This is what InnovidXP can do for your brands - start measuring R/F and Outcomes with Innovid today!

7

I absolutely agree that 2025 is going to be the year data privacy finally takes off. Consumers are hungry for it, and states are putting new legislation in place at a breakneck speed. If you haven't thought seriously about what privacy means for your brand, it's time to. The Inuvo team can help you get started. #DataPrivacy #Advertising #ConsumerPrivacy

5

Check out the full page Omnicom x Flywheel ad in today's The New York Times & The Wall Street Journal With the combined strength of Flywheel and Omnicom, clients can track every step of the customer journey in real time, measuring and adjusting for maximum momentum. If you’re not sure what part of your ad spend is being wasted, you’re not a Flywheel client, but you should be. #Flywheel #Omnicom #NewYorkTimes #WallStreetJournal

55

Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

5

Insightful commentary on the impact of political ad spend on local advertisers from Clelia Zattoni "Political ad spend drives saturation and inflates CPMs, particularly for local and regional businesses caught in political hotbeds. For example, we had to guide a furniture advertiser to reallocate their budget away from [specific] ZIP codes and congressional districts to avoid the rising CPM costs driven by political ad buys." AdExchanger

17

Google 🍪 announcement + Oracle 💰 settlement signal a shift to Consumer-centric advertising. The recent #adtech developments at #Google and #Oracle may seem disconnected at first, but they signify a significant shift towards consumer-centric advertising. Alongside Apple, these tech giants are embracing privacy concerns and strategically repositioning themselves by prioritizing consumers. This move aims to reduce risks and drive growth by empowering consumers, advocates, and next-gen companies to innovate new approaches in place of legacy adtech. The ripple effect is evident, with companies like Amazon and Meta expected to follow suit to mitigate the legal and financial risks highlighted in the coverage of Oracle's recent settlement. I transitioned from retail and ecommerce to adtech two decades ago with a vision to revolutionize advertising by attacking the inefficiencies of offline methods adopted in the digital realm. Seemed like an easy fix but it turned out to be a long slog. I also saw the inherent risk from cookies that hold adtech together to this day. Now it seems the consumer is finally getting a seat at the advertising table, and they don't like cookies or spam. For advertising and publishing businesses, the time is ripe to pivot towards alternative strategies in alignment with this evolving landscape. Seeking expert guidance to navigate these transformations could be the key to staying ahead in this dynamic environment. DM me for a chat or simply to chew the fat :) Google announcement - https://lnkd.in/gu9a-wba Oracle coverage- https://lnkd.in/gA9H-Fey My take from 2013 - https://lnkd.in/gB8QCjF

35

5 Comments

The best Ad-tech deity in the game. Thanks for having me AdTechGod (™)

87

1 Comment

One of the highlights of Adweek is connecting with media colleagues and staying updated on industry trends. At Venus Media, we prioritize staying ahead of the curve to provide top-notch guidance for our clients' full-funnel marketing strategies. Heading to ADWEEK in NYC next Monday and Tuesday? Let me know! Excited to catch up with you there! 🌟 #Adweek #Media #Marketing #Networking

17

Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

19

2 Comments

📺 TV advertising has evolved dramatically, shifting from age-and-gender targeting to advanced audience-based buying. Alison Levin, NBCUniversal’s president of advertising and partnerships, discusses this transformation on the latest AdExchanger Talks episode. Discover how advanced targeting improves ad relevance over traditional demo-based methods. Tune in to hear more!🎧

4

Relevant non-endemic ads perfectly compliments retail media. Learn 4 ways to unlock the benefits of non-endemic advertising with Rokt. Well said, Jason Sigalos!

8

"Accompanying content" "No content / Standalone" "Interstitial" IAB Techlabs new classification is being embraced by the "largest DSP" and the "largest SSP" promptly. Raises a few questions as the industry goes about trying to "bring more clarity". 1.Are these the most apt choices for classifying advertising formats / units? 2.Thrown at you without context, can you identify that these are video format classifications? 3.All the hullabaloo is to give back the "premium" to instream, by defining it as ads that appear in OTT/CTV environments? 4.Sounds very benign & holy but why aren't instream ads appearing within video programming outside of OTT/CTV environments, not considered premium? If Jaguar ads play "audio muted" within "auto play" video programming on Forbes webpages, does that mean it is ineffective advertising in a non-premium environment? Should there not be a better definition here? 5. Why is the so-called "Accompanying content" considered "outstream", when we know that outstream clearly stands for advertising that is "not within a stream"? Is the classification aiming to "make instream premium" by devaluing the video ads with AI generated content armed with the knowledge that this can affect genuinely premium instream ads in publisher environments? An ANTI-biotic is not what the industry asked for. What it asked for is PRO-biotics. That is, grow the good, to overcome the bad. Not mow down the good along with the bad through a carpet redefinition.

16

In an industry where scale and data-driven insights are paramount, a Roku acquisition could be a transformative move for any suitor, offering strategic leverage in the competitive landscape of connected TV and advanced advertising. Let the WalMart acquisition of VIZIO illustrate that retailers/marketers are working very hard to bolster first-party data, and by further integrating its retail ecosystem with streaming, its a winning strategy. #cannellamedia

6