Krista Canfield McNish

Krista Canfield McNish

San Francisco Bay Area
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About

Even though I'm a marketing and communications executive by trade, I'll always be a…

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Experience

  • CRV Graphic

    CRV

    Palo Alto, California, United States

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    Silicon Valley

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    Syracuse, New York Area

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    San Francisco Bay Area

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    San Francisco Bay Area

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    Menlo Park

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    San Francisco Bay Area

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    Downers Grove, Illinois

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Education

  • Syracuse University Graphic

    Syracuse University

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    Activities and Societies: News Director at WJPZ FM/Z89.1 ~Staff Reporter at Syracuse University's Daily Orange Newspaper ~Awarded the Syracuse University Phi Theta Kappa Scholarship (for four consecutive years) ~A Syracuse University Dean’s Scholar (for four consecutive years) ~Member of Phi Theta Kappa, A National College Honors Society (for two consecutive years) ~Recipient of the New York State Lotto "Leaders of Tomorrow Scholarship"

    Applicable course studies:
    Investments, Corporate Finance, Money and Banking, Financial Management, Distress Investing, Managerial and Financial Accounting, Managerial Statistics, Economics (Micro and Macro), Marketing, Supply Chain Management, Entrepreneurship and Emerging Enterprises, Law and Public Policy.

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Volunteer Experience

  • Sparked.com Graphic

    Proud Volunteer!

    Sparked.com

    - Present 13 years 11 months

    I love that Sparked.com enables me to volunteer my skills as a communications professional to a wide variety of non-profits that need/value my expertise. Since I'm volunteering online, I can easily help out non-profits when I'm waiting in the airport for a flight or have a few hours to spare. Volunteering on Sparked.com has helped me gain exposure to a wide variety of non-profits that I otherwise might not have learned about. If you've never volunteered online, please check out Sparked.com…

    I love that Sparked.com enables me to volunteer my skills as a communications professional to a wide variety of non-profits that need/value my expertise. Since I'm volunteering online, I can easily help out non-profits when I'm waiting in the airport for a flight or have a few hours to spare. Volunteering on Sparked.com has helped me gain exposure to a wide variety of non-profits that I otherwise might not have learned about. If you've never volunteered online, please check out Sparked.com. It's a site I can't speak more highly of! It has truly opened my eyes to volunteering opportunities that I can participate in easily, despite the fact that I'm a busy professional who's always on the go.

  • Stanford University Medical Center Graphic

    Blood Donor

    Stanford University Medical Center

    - Present 15 years 4 months

    Health

    I'm a type O hero who's hopefully helping save lives one pint at a time. If you're eligible, please register to donate!

    We make a living by what we get, but we make a life by what we give. ~Winston Churchill

Publications

  • LinkedIn Boasts Highest Ratio of Female Executives in Silicon Valley

    Forbes

    "It has often been said that “we cannot be what we cannot see”. Today, LinkedIn shows us that even traditionally male-dominated tech companies can change the ratio at the highest level. Bravo LinkedIn."

    Other authors
    • Leslie Bradshaw
    See publication

  • THE ROAD TO 200 MILLION: Photos Of LinkedIn's Epic Journey

    Business Insider

    "It took LinkedIn almost a year and a half to get 500,000 members. In April 2004, the startup's tiny crew assembled in a room in Palo Alto, Calif., to celebrate the occasion with a photo.
    Since then, LinkedIn employees have gathered to commemorate every milestone. At first, it was every million. Then the numbers started flying by—every 5 million new members, every 10 million.
    By now, the ceremony has become a global affair, with photographs taken from Singapore to Stockholm, as well as…

    "It took LinkedIn almost a year and a half to get 500,000 members. In April 2004, the startup's tiny crew assembled in a room in Palo Alto, Calif., to celebrate the occasion with a photo.
    Since then, LinkedIn employees have gathered to commemorate every milestone. At first, it was every million. Then the numbers started flying by—every 5 million new members, every 10 million.
    By now, the ceremony has become a global affair, with photographs taken from Singapore to Stockholm, as well as the giant gathering at LinkedIn's fast-expanding headquarters in Mountain View, Calif."

    Other authors
    • Owen Thomas
    See publication

  • What are the best places to stay in San Jose?

    Forbes Travel Guide

    Figuring out which are the best places to stay in San Jose largely depends on what you plan to do while you’re there.

    See publication

  • What are the best things to see and do in San Jose?

    Forbes Travel Guide

    Here are my picks for the best things to see and do in San Jose.

    See publication

  • 7 Tips for Communicating With Journalists via LinkedIn

    PR News

    In a recent PR News article, we mentioned that LinkedIn has become the most-used social network by journalists—92% are on LinkedIn. As PR professionals, you are probably trying to figure out what to do with that astounding statistic, but don't worry—we're here to help.

    Other authors
    See publication

  • The do's and don'ts of job hunting online

    CNN

    (CNN) -- You're sitting at your desk, staring at your Dilbert calendar, loathing everything from your company-distributed coffee mug to your co-worker, Earl, who is swirling his pencil in the crevices of his ear. "Time to blow this popsicle stand," you think.

    Thankfully, you're sitting in front of a job-finding goldmine: your computer.

    While you might be tempted to just utter a few expletives and surf on over to Monster.com, know this: There's a smart way to begin an online job…

    (CNN) -- You're sitting at your desk, staring at your Dilbert calendar, loathing everything from your company-distributed coffee mug to your co-worker, Earl, who is swirling his pencil in the crevices of his ear. "Time to blow this popsicle stand," you think.

    Thankfully, you're sitting in front of a job-finding goldmine: your computer.

    While you might be tempted to just utter a few expletives and surf on over to Monster.com, know this: There's a smart way to begin an online job search while you're gainfully employed.

    Other authors
    See publication

  • Five Mistakes Online Job Hunters Make

    The Wall Street Journal

    Many people make the mistake of joining LinkedIn and other social media sites and then just letting their profiles sit publicly unfinished, says Krista Canfield, a LinkedIn spokesperson. "Just signing up for an account simply isn't enough," she says. "At a bare minimum, make sure you're connected to at least 35 people and make sure your profile is 100 percent complete. Members with complete profiles are 40 times more likely to receive opportunities through LinkedIn."

    Other authors
    See publication

  • Expert Tips For Using LinkedIn

    Forbes

    How to master the site to make the most of your job search.

    Other authors
    See publication

  • Make LinkedIn Help You Find A Job

    Forbes

    There's a lot you can do beyond the obvious.

    Other authors
    See publication

  • Tips for Moms re-entering the workforce

    ABC San Francisco Affiliate KGO's "View From the Bay"

    Trying to re-enter the work force after having a baby or after staying home to raise your kids can be a challenge. PR manager for LinkedIn, Krista Canfield, has some advice.

    See publication
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Honors & Awards

  • Finalist, Outstanding Marketer

    PRWeek

    https://www.prweek.com/article/1735724/prweek-us-awards-2022-shortlist-revealed

  • Judge

    The 2016 Stevie Awards for Women in Business

    http://stevieawards.com/women/2016-preliminary-judges

  • 2016 Class of 35 Under 35 Young Leaders Summit Member

    Phocuswright

    The Young Leaders Summit promotes executive management development among rising stars in travel, tourism and hospitality. The Summit showcases the important role young leadership plays in the future growth of the world's largest industry.

    A select group of young leaders interacts with the industry's best and brightest. Participation exposes this group to today's travel luminaries as a critical step to becoming the future leaders who will drive strategy, innovation and growth. The…

    The Young Leaders Summit promotes executive management development among rising stars in travel, tourism and hospitality. The Summit showcases the important role young leadership plays in the future growth of the world's largest industry.

    A select group of young leaders interacts with the industry's best and brightest. Participation exposes this group to today's travel luminaries as a critical step to becoming the future leaders who will drive strategy, innovation and growth. The attendees selected represent an elite group of go-getters under the age of 35.

    http://www.phocuswrighteurope.com/young-leaders-summit-at-phocuswright-europe/

  • Silicon Valley Business Journal's Women of Influence for 2016 - Gogobot's Krista Canfield

    Silicon Valley Business Journal

    From building weather satellites to climbing to Mount Everest's base camp, this year's Women of Influence have some fascinating stories to tell.

    http://www.bizjournals.com/sanjose/print-edition/2016/04/08/gogobots-krista-canfield-women-of-influence-2016.html

    http://www.bizjournals.com/sanjose/print-edition/2016/04/08/meet-the-women-of-influence-for-2016.html

  • The Innovation 50: 2015

    PRWeek

    Armed with digital strategies and new tech, these disruptors and creatives are transforming business. Once again, PRWeek recognizes the rising stars of tech PR and digital communications in the agency, in-house, and social media sectors.
    http://www.prweek.com/us/innovation50

  • How 16 brands barked up the right tree on #NationalDogDay

    PRWeek

    Gogobot was named one of the brands that barked up the right tree on #NationalDogDay for its team's social media campaign.
    http://www.prweek.com/article/1361722/16-brands-barked-right-tree-nationaldogday

  • 2014 World Technology Award Winner - Marketing Communications Category

    The World Technology Network

    http://www.wtn.net/summit-2014/2014-world-technology-awards-winners

  • Judge

    2014 International Center for Journalists (ICFJ) Knight International Journalism Awards

    Helped judge the International Center for Journalists' (ICFJ's) 2014 Knight International Journalism Awards. The awards are given to colleagues whose news reports or media innovations have had tremendous impact.

    "Three Women Praised as Journalism's Finest at International Media Gala" http://www.icfj.org/news/three-women-praised-journalisms-finest-international-media-gala

  • The 50 Best Public Relations People In The Tech Industry In 2014

    Business Insider

    No. 10: Krista Canfield, LinkedIn
    http://www.businessinsider.com/the-pr-50-2014-9?op=1

  • Judge

    2013 International Center for Journalists (ICFJ) Knight International Journalism Awards

    Helped judge the International Center for Journalists' (ICFJ's) 2013 Knight International Journalism Awards. The awards are given to colleagues whose news reports or media innovations have had tremendous impact.

    "Nick Kristof and Wolf Blitzer to Lead the Lineup at Premier D.C. Journalism Gala"
    http://www.icfj.org/news/nick-kristof-and-wolf-blitzer-lead-lineup-premier-dc-journalism-gala

  • The 2013 PR 50: The Best Public Relations People In The Tech Industry

    Business Insider

    No. 10: Krista Canfield, LinkedIn
    http://www.businessinsider.com/the-pr-50-2013-2013-9#no-10-krista-canfield-linkedin-42

  • 15-to-Watch 2009 Award - Corporate and Non-Profit Category

    PR News

    Winner of the 15-to-Watch 2009 Award - Corporate and Non-Profit
    http://www.prnewsonline.com/awards/prpeopleawards2009_winners

Languages

  • Conversational French

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