Kris Hutchinson

Cheers to saving $$$ and generating impactful Amazon ad campaigns with Otrera. 🥂 If: 🛍️ Your ads are NOT effectively converting potential customers into buyers 🔍 You’re unsure how to optimize keyword bids to maximize ROI 📉 Your brand is not getting enough exposure in the competitive Amazon landscape Then Otrera is right for you ✔️ Try it now in the link in our bio. 🔝

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Digital video ad spend is becoming more performance-driven, with tangible metrics like sales, store visits, leads and website actions now the most important KPI for determining success with digital video. #mediaplanning #mediabuying

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Programmatic is problematic---> Precision targeted, cost efficiency, real-time optimization? What well-raised marketer wouldn’t hitch their wagon to that runaway train of goodness? Find out here: https://lnkd.in/enva2NVf #marketingtips #marketingagency #integratedmarketing #aimhigher

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CMO Council recently provided a report listing their CMO Intentions for next year: EXPECTATIONS - Top Line Revenue Growth - Operational Efficiency / Reduced Cost - AI-Driven Efficiencies - Brand & Customer Value Creation - Higher Sales Conversion IMPROVED MARKETING OPERATIONS - Improving ROI & Demonstrating Attribution - Functional Alignment & Execution across Organization - Customer Insights & Intelligence to Drive Action - Management & Optimization of MarTech - Digital Skills, Talent & Deployment As an Agency leader, CMO's are sharing with you what they want and need, how will you respond?

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Using DOOH planning and forecasting tools like Hivestack's Planner for #DOOH, brands and advertisers can maximize their DOOH outcomes. Among a number of benefits, such tools help empower advertisers to visualize campaigns, make informed decisions, and streamline the planning and approval process. Read more in this article by Hivestack:

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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Digitalzone’s VP of Marketing recently shared the latest insights on the landscape of B2B buyers on the MarTech Podcast – you definitely won’t want to miss this episode. Check it out below.

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The Profitable Growth Index of NRR:PP is a powerful tool to monitor the growth and profitability of your retail business. In this newsletter, I am reviewing PGI and the components of Net Revenue Retention and Payback Period and why it's critical to brands who are struggling today. https://lnkd.in/e24KBkpk

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Marketers who embrace and integrate AI-driven tools will likely see improved customer engagement and ROI. By gaining a deeper understanding of customer behavior and having a holistic view of customer data as a whole, businesses can improve the customer journey and experience and make more informed decisions. Social listening, message-automating chatbots, and automated data analysis are just a few incredible tools to boost your marketing strategy. #AI #DigitalTransformation #Marketing

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One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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Check out my latest blog post for @SEMpdx: Navigating the @Reddit Rabbit Hole: #SEO Opportunities and Pitfalls for Brands https://ow.ly/XTpN50SnEvC #reddit #redditSEO #redditmarketing

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New Open Market episode featuring Jay Friedman, CEO of Goodway Group. This one’s packed with insights for anyone in ad tech, agencies, or media. Key Highlights: -Why Jay believes marketing belongs at the top of the boardroom agenda. -Goodway Group's incredible 95-year history and evolution. -How Jay’s perspective on remote work has shifted. -The critical role of incrementality in proving marketing’s value. -Smart advice for ad tech CEOs on how to effectively sell to agencies. As always, expertly guided by Joe Zappa. Check it out—link in comments.

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In my latest article on Martech Zone, I dive into how marketers can build cohesive brand stories to drive meaningful connections. At Inspira, we’re dedicated to helping brands succeed through integrated marketing, and this article explores the challenges of brand storytelling, how to maintain consistency across channels, and key elements of a cohesive brand story. Click the link below to learn more.   

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if you aren’t measuring your marketing impact in traffic, check, market share or revenue growth what are you even doing use GT or don’t, but quit it with the garbage metrics

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🌟 The Power of Data Loops 🌟Discover how leveraging vendor and partner connections transforms raw data into actionable insights! 🚀 Learn why the “cross-side network effect” is a powerful lever for growth for B2B SaaS brands. 📊 From product development to uncovering what drives success, this episode is packed with strategies to scale your business. ✨🎥 Watch the full episode on YouTube now with Tyler Calder! 🔗📺 https://lnkd.in/gkwzgxNd #DataLoops #DataDriven #AlwaysBeTesting #B2B🚀

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The digital marketing landscape is evolving, emphasizing the significance of attention metrics over traditional indicators like clicks and viewability. It's time for the industry to prioritize genuine consumer engagement to enhance media quality. #DigitalMarketing #ConsumerEngagement #AttentionMetrics https://lnkd.in/gVYfqj4V

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