Kirsty Nunez

If you’re thinking about what your Qual strategy looks like in 2025 and beyond, this new webinar with our own Liz White and Karen Lynch from Greenbook is a must see! Don’t miss it!

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📅 Save the Date: Thursday, August 22, 2024 | 12:00 PM CT 📅 Join us for our next Emerge Smarter webinar, "Beyond Generations: Leveraging Gen + Life for Deeper Consumer Insights." 🌟 Are you relying solely on age-based generational insights? Discover C+R Research's innovative Gen + Life approach that combines generational beliefs with life stages for a more nuanced understanding of consumer behavior. Our experts will reveal how this dual perspective can enhance your marketing strategies, ensuring they resonate more personally with your audience. 🎯 Key Takeaways: 🚫 Understand the limitations of traditional generational analysis and why this one-dimensional view falls short 🔍 Learn how life stages influence consumer behavior within the same generation, providing you with more granular insights 🎨 Discover the advantages of integrating generational and life stage insights to develop more targeted and effective marketing strategies that truly connect with your audience Register now! 🔗 https://lnkd.in/gfBSjrgi Can't make it? Register anyway, and you'll receive a link to the recording to watch or share later. #MRX #MarketResearch #Insights #CRResearch #GenerationalResearch #Webinar #EmergeSmarter

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Positioning your brand optimally can be the difference between high success and low to no success. Best to do the upfront work to get it right. SIVO can help you use the Brand Benefit Ladder to assess how clear your messages really are. SIVO, Inc. Kerry Juhl Julie Rose Natasha Weith Jessica Ochoa Meaghan Bradley Brent Budke

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Why is data visualization important? Read more about the different types of data visualization and how it works. #marketresearch

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Many companies are leveraging customer journey mapping to better understand the steps and decisions their customers make, but few realize the impact of in-store qualitative research. By incorporating in-store surveys, shop-alongs, and intercepts, you can capture critical, real-time insights that other methods often miss. For example, one major CPG company found that 70% of shoppers switched brands inside the store—insights that reshaped their strategy. Without this valuable in-store data, your journey map may be incomplete. Learn more: https://lnkd.in/dGVTQjHr #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

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Pricing strategy is critical, especially in this economy. Thank you to Beth Horn for sharing her expertise on this important topic. #strategy #pricing #consumerinsights

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Long-term public opinion trends show that America has become far more tolerant on a wide range of social issues, even over the last few decades. Even so, DEI and ESG still remain dirty words for many Americans. Here are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters. https://lnkd.in/gkS65H-t

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Ready for some honest conversation about the future of Market Research agencies? I've been having a blast exchanging observations about the challenges facing Market Research agencies with David VL Smith and Adam Riley, while preparing for our upcoming two-part webinar series, "Change Ahead: How Market Research Agencies Can Reimagine the Future to Drive Profitable Growth." Here's a clip of us preparing, and check out Adam's point starting at 1:07 about the quality conundrum: https://lnkd.in/eBJAcXys Webinar RSVP: https://lnkd.in/eiJtwHyr #marketresearch #mrx #AI

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Thank you Juliann Ng for posting the 6th and Final "Secret of Effective Advertising". element54 experiences and lessons learned across Creative and Media have been showcased in this series. Stay tuned for an upcoming report summary - and email us info@element-54DOTcom or DM to get it first #curiosity #advertising #research #insights

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Want to know what’s next for market research? Check out the latest Q&A where experts share their thoughts on AI trends, budget issues, and practical tactics. It's a great chance to gain insights to improve your strategies and keep up with the industry: https://bit.ly/4hHuS4f

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What's the current #NetPromoterScore® for your brand(s) and your competitors' brands? Always have an up-to-date #NPS® by subscribing to  #Promoters On-Demand - Pollara Strategic Insights' monthly NPS® tracking dashboard. Every month, we'll upload fresh NPS® updates to your dedicated, always-on, and interactive dashboard. Just $11,000 for 12 months of tracking! See our prospectus for more details: https://buff.ly/3QcxkUn. Contact us if you have any questions or want to discuss how to make PromotersOD work for you. #mrx #likelihoodtorecommend #recommend #recommendation #recommendations #tracking #consumerinsights #customerinsights #insights #research #marketresearch #onenumber #onequestion #strategicinsights #CONTACT Craig Worden, CAIP

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The newest Growth Insights podcast from Circana explores consumer escapism trends and how manufacturers and retailers can provide positive experiences through nostalgia, inspiration, and self-care. Listen here: https://bit.ly/3xQdgBd

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𝗪𝗵𝗮𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗳𝗼𝗿 𝟮𝟬𝟮𝟰? Spend some time reviewing the good and the bad of 2024 – both personally and professionally – so you can build, learn, and move forward for a better and more prosperous 2025. #planning #marketresearch #curiosityworks

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For many of us, the past several years have been worrisome. What is happening in our country? Why are we so divided? That's why I'm particularly proud to share the findings of Alter Agents new study, "From Pessimism to Purpose." Our work reveals that Americans are more united on key issues than we might think. But it also illuminates that Americans across the political spectrum are worried and distrusting of those in power. Key insights include: 💰 78% say inflation has made affording essentials harder. 🔮 67% believe the future will improve, despite current pessimism. 😐 Trust in businesses and the government continues to erode. DM me to schedule a presentation for your team. Our presentation will help your brand understand how to connect more deeply with consumers, providing value and building trust in challenging times. Explore more from the study here:

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If you want to understand why Meta pivoted back to politics, it's because that's where voters are getting their news and information. In the 2024 post-election survey I did with the Center for Campaign Innovation, more voters now get their news from social media than from their local TV news. Between Facebook and Instagram, Meta has 2 of the top 3 social media platforms that voters use on a daily basis (along with YouTube). While Meta and other social media companies may have tried to downplay politics the past few years, it's clear that their users are still wanting to get news about politics and government through social media. https://lnkd.in/em79gWtp

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