Kirby Grines

Kirby Grines

Miami-Fort Lauderdale Area
6K followers 500+ connections

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"𝗜𝗻 𝗺𝗮𝗻𝘆 𝘄𝗮𝘆𝘀, 𝗞𝗶𝗿𝗯𝘆 𝗚𝗿𝗶𝗻𝗲𝘀 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗼𝘁𝗮𝗹 𝗽𝗮𝗰𝗸𝗮𝗴𝗲 –…

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Experience

  • 43Twenty Graphic

    43Twenty

    West Palm Beach, Florida Area

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    West Palm Beach, Florida, United States

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    West Palm Beach, Florida, United States

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    West Palm Beach, Florida, United States

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    New York, New York, United States

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    Greater New York City Area

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    Jupiter, FL

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    North Palm Beach, FL

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    Royal Palm Beach, FL

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    Columbus, Ohio Area

Volunteer Experience

Publications

  • The Great Media Reset: Is 2025 the Year Hollywood Stops Bleeding?

    The Streaming Wars

    The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting focus to efficiency and sustainable business models. Hollywood production is increasingly moving away from Los Angeles due to tax incentives and environmental challenges. AI is reshaping media operations, enhancing distribution and…

    The Streaming Wars analyzes 2025 as a cautious reset for the media and entertainment industry after two years of turmoil, including mass layoffs, stock declines, and an industry-wide correction. While job losses continue, they are slowing, and companies are shifting focus to efficiency and sustainable business models. Hollywood production is increasingly moving away from Los Angeles due to tax incentives and environmental challenges. AI is reshaping media operations, enhancing distribution and ad revenue while posing risks to creative jobs. Streaming has transitioned to a profitability-first model, leaning on ad-supported tiers and international expansion. While challenges remain, The Streaming Wars sees 2025 as a year of recalibration rather than crisis.

    See publication

  • The Rise of Short-Form and the Battle for Viewer Attention

    The Streaming Wars

    Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement, challenging media and entertainment companies to adapt their strategies. This shift underscores the need to leverage short-form platforms for discovery while maintaining long-form content as a…

    Kirby unpacks Hub's latest Video Redefined report, which highlights Gen Z's growing preference for short-form, mobile-first content on platforms like TikTok and YouTube over traditional TV and movies. The report emphasizes that younger audiences value convenience, authenticity, and instant engagement, challenging media and entertainment companies to adapt their strategies. This shift underscores the need to leverage short-form platforms for discovery while maintaining long-form content as a tool for deeper audience engagement.

    See publication

  • Why MAU doesn’t work as a performance metric for FAST services—Industry Voices: Grines

    FierceVideo

    Monthly Active Users (MAU) is a key performance indicator (KPI) for many businesses, and it’s become the de facto standard on how FAST services are measured.

    No doubt we need transparency and useful metrics, but is MAU the best we can do?

    See publication

  • OTT is Creating New Challenges and Opportunities for TV Networks

    Zemoga

    They say history tends to repeat itself and just like what it did to music, digital has completely transformed the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new models enabled by technology, TV networks were more concerned with negotiating favorable affiliate contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or Charter, and preserving the status quo. It was comfortable. It was how business has…

    They say history tends to repeat itself and just like what it did to music, digital has completely transformed the TV industry. But rather than heed the warning signs, listen to frustrated consumers or embrace new models enabled by technology, TV networks were more concerned with negotiating favorable affiliate contracts, not upsetting the MVPDs (multichannel video programming distributors) such as Comcast or Charter, and preserving the status quo. It was comfortable. It was how business has always been done ...

    See publication

  • What Programmers Can Learn From the Fall of Toys “R” Us

    Multichannel

    Working with aggregators helps, but that should not come at the expense of their own brands and apps

    See publication

Honors & Awards

  • 16 Must-Follow Thought Leaders in the OTT Space

    FX Digital

    With unprecedented growth in recent years, the OTT space has become increasingly important to brands, and there has been a proliferation of quality thought leaders sharing their thoughts and insights into a complex industry. When it comes to learning all about the must-know news and insights from the world of streaming, where do you turn for wisdom and knowledge into one of the fastest-growing industries? Well, fear not as we’ve put together a list of sixteen must-follow thought leaders to help…

    With unprecedented growth in recent years, the OTT space has become increasingly important to brands, and there has been a proliferation of quality thought leaders sharing their thoughts and insights into a complex industry. When it comes to learning all about the must-know news and insights from the world of streaming, where do you turn for wisdom and knowledge into one of the fastest-growing industries? Well, fear not as we’ve put together a list of sixteen must-follow thought leaders to help you stay abreast of an industry that’s showing no signs of slowing.

  • 50 VOD Professionals North America 2016

    VOD Professional

  • Streaming Media 100

    Streaming Media Magazine

    Streaming Media magazine's editors' picks for the 100 companies that have the greatest impact on the streaming media industry.

  • Interactive Media Award

    Interactive Media Awards, Inc

  • Summit International Award

    Summit Awards

Languages

  • English

    Native or bilingual proficiency

  • Swedish

    Elementary proficiency

  • Spanish

    Elementary proficiency

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