Errol (Kip) Wallace, MS JM MBA

Unlock SEO success for your institution in MDT Marketing's Master Higher Ed SEO webinar with Charlie Parker, Rustam Irani, Bryan Kofsky, and Lynda King! Learn to set goals, enhance user experience, build authority, use AI, and stay ahead of trends. Register now below ⬇

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Want to unlock your institution's full potential with innovative marketing? Our CMO, Brad Miller, explores proven strategies for helping colleges and universities increase visibility and drive enrollment. From powerful branding tactics to emerging digital trends, this guide offers actionable insights designed to engage students and elevate your institution's brand. Check it out to learn how strategic, data-driven marketing can make all the difference in today’s competitive education landscape! #educationmarketing #cmoinsights #highereducation

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💡 Public sector marketers, it's time to level up your game! Join us at 12:00 p.m. PT for a power-packed webinar to equip you with the tools and strategies to dominate in 2025. Learn from industry experts Dustin Haisler and Zach Presnall as they dive into market updates, successful digital marketing strategies and emerging trends and opportunities in the public sector. Don't let your competition get ahead– Register now and kickstart your journey to marketing success in 2025! #GovTech #DigitalStrategy #Webinar

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Are your higher-ed marketing tactics making the grade? 📝 Discover how to create a strong foundation when creating your higher ed campaigns for any audience. Learn more through our latest blog: https://lnkd.in/g9Prrz9e

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In this 90-minute session, presented by Pam Perdue and Kimberly Boatwright, CAMS, CRCM,FLE, we’ll dive into how your institution’s digital marketing efforts could be causing major redlining issues and what you can do to mitigate those risks. 🗺💰 ✨ Streaming live May 23rd, you’ll come away from this session understanding how digital marketing practices can violate fair lending laws. Together, we’ll discuss: - The increasing risk of digital redlining. - Recent enforcement actions related to digital marketing and redlining. - Which internal policies and procedures you need to pay particular attention to. - Tips for working with the marketing department to appropriately address common pitfalls. 📌 learn more here: https://lnkd.in/eRkHF57s #Redlining #RegulatoryCompliance #Compliance #ComplianceResource

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Declining enrollment rates, disjointed digital tools, and siloed teams make marketers' jobs harder than ever. Join other marketers in higher education to talk about data insights that actually help. 𝗪𝗵𝗲𝗻: April 30, at 12pm CDT / 10am PDT 𝗧𝗼𝗽𝗶𝗰: Improve student enrollment and retention with centralized marketing oversights 𝗟𝗲𝗮𝗿𝗻 𝗮𝗯𝗼𝘂𝘁: - How to optimize students' digital journey with centralized marketing oversight - Gain analytics into where the student journey is broken - Improve SEO strategy to target specific audiences and boost organic/paid volume Register today for industry-specific optimization tips! https://lnkd.in/giemmthd

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Looking to boost your newspaper's digital reader revenue? Check out this insightful article: "8 Ways to Build Your Newspaper's Digital Reader Revenue." Don't miss out on these strategies to take your digital platform to the next level! #FoxPress | #DigitalRevenue | #NewspaperGrowth | #MediaMarketing | #DigitalStrategy | #BoostRevenue | #PrintDigital

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#HigherEd marketers—here’s a scenario for you: You're on a mission to boost enrollment in one of your institution's programs, and you're wondering how alumni outcomes data could inform + inspire your marketing content. Where should you begin? And what should you look for? 🤔 In our latest article, we walk through exactly how you could use Lightcast’s Alumni Pathways™ to help in this scenario: https://lnkd.in/ehAVt86c

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Discover how to engage Gen Z effectively in the digital age, and learn how to appeal to their short attention spans and big dreams. https://hubs.ly/Q02xNKLR0

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🚀 Our 2025 New Year Outlook Survey is live! 🚀 Ad agencies, marketing services firms, and PR firms: in just 3 minutes, share your insights to help shape our January report and get your free copy! Topics include: ✨ Trends in ad agencies ✨ In-house agency dynamics ✨ Spending outlooks ✨ Reasons for agency reviews ✨ RFP trends ✨ New questions on pricing Your input fuels insights for your business development in 2025. Join us and make an impact! (Link in the 1st comment)

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🌟 Looking to enhance your marketing strategy? Check out The Higher Ed Marketer’s top AI tools that power our workflow, drive creativity, and strategic impact. 🔹 ChatGPT for seamless content creation and audience engagement 🔹 Midjourney to craft unique, attention-grabbing visuals 🔹 Perplexity for swift, insightful research and trend tracking These tools are a game-changer for any higher ed marketer looking to stay ahead. 🔗 Check out our full breakdown and explore more in the latest episode. Link in comments! #HigherEdMarketing #AI #EdTech #MarketingTools #Innovation #HEMCommunity

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Traditional social listening tools can't uncover narrative attacks threatening brands. Join us Jan. 22, 2 p.m. ET, for a strategy session on using AI to protect your brand from disinformation. Learn actionable insights & build trust. Register now! https://lnkd.in/e76MAx6E #BrandReputation #AI #Sponsored BLACKBIRD.AI

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