Kevin Ulland

Is your MarTech stack cluttered and inefficient? A recent Gartner study reveals organizations are using only 33% of their available capabilities. This underutilization wastes resources. In our newest guide, "Your Path to A Modern MarTech Stack," we provide a detailed roadmap designed to streamline and modernize your stack. Get started: https://lnkd.in/gx2wRXr8 #MarTechStack #CMOs

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High-quality design isn't just about how something looks, it's about how it works, feels, and enhances the user experience. What are the key elements that companies should focus on? Pat Casey explains. https://bit.ly/3C1cd36 #design #datadriven

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This quote from Abhishek Mathur highlights the importance of knowing your customer and building a product that solves their core problem. ⚡️🚀 Read the latest blog on MVPs and product market fit with Abhishek Mathur here: https://hubs.ly/Q02t4YKW0 Listen to the podcast with Abhishek Mathur here: https://hubs.ly/Q02t4ZpL0 #AltitudeAccelerator #ProductDevelopment #Startups

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We’re thrilled to announce that Pattern PXM (Formerly Amplifi.io) has been recognized as Rising Star in Fall 2024 Digital Asset Management Software Customer Success Report! Learn more: https://lnkd.in/gsQ4A9NU #b2b #customersuccess #software #report #DigitalAssetManagement #AssetManagement

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In Episode 05 of the Arbory Digital Experiences podcast, Tad Reeves and Dwayne Hale dive into when to use EDS vs. AEM for your content strategy. EDS is perfect for lightweight, static sites like blogs or knowledge bases, but for complex workflows, intricate approvals, or enterprise-scale personalization—AEM remains the standard. Explore the use cases where each platform shines, and gain practical insights into how these Adobe CMS options can transform your content strategy. Don't miss The Crossroads of AEM Platform Choices—AEM 6.5 vs. AEMaaCS vs. EDS. Watch now: https://lnkd.in/g_WJP2e5 #ContentManagement #AdobeExperienceManager #AEM6.5 #AEMaaCS #EDS #CMSStrategy #WorkflowAutomation #DigitalStrategy #EnterpriseContent #ArboryDigital #TechPodcast

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#SparkOfAges In this clip, Rajiv Parikh shares his perspective on the brief history of B2B software vendors. Listen to the full episode here: https://hubs.ly/Q02NT0rw0 #B2B #Software #ISV #SaaS #Marketplace

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Are there rewards to using AI? Yes. Are there AI risks? That answer is also yes! Americaneagle.com is sharing the prominent considerations that successful businesses are now prioritizing when adopting artificial intelligence. ➡️ https://lnkd.in/gV4fT45R #AI #GenerativeAI

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What's changed in the marketing landscape, and what gaps needed to be filled in the measurement space? How does incrementality testing address these gaps? Dive in with Nick Stoltz on the Deconstructing Data podcast today! https://hubs.la/Q02zrBb00 #marketingmeasurement #incrementality

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Measurement is great – but it needs to be strategic and efficient. If not, your teams will run headfirst into a wall of tech fatigue. Too many systems. So much messy data. It’s overwhelming. To tackle this challenge, two RevOps Award Winners, David Hayward (Senior VP GTM, Yext) and Deborah Fritz (VP, Global Field Ops, LiveRamp), chat about how to consolidate to stop revenue leak. Check it out here: https://bit.ly/3Ufyvow

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How do you stay ahead of market trends? 🤔 It’s a question we’ve been asked countless times, but it never gets old. In one of our recent webinar episodes, Jess Volpe, CSM, Attentive.ai, and SHAWN PRINCE, President, Field Services, Attentive.ai, tackled this head-on, and their insights were pure gold. Here are 3 key takeaways: ✅ Pay attention to past trends: Market shifts don’t happen overnight. Jess pointed out how being tuned into patterns from previous years could have helped many anticipate downturns before they hit. If you want to thrive, start paying attention to the past. ✅ Have ongoing conversations with your customers: This was a major point from both Jess and Shawn. Understanding your customers’ needs isn’t just about listening; it’s about asking the right questions. Whether it’s a medical facility or an HOA, each client faces different pressures, and those insights help you stay ahead. ✅Treat renewals as business conversations: Rather than focusing solely on maintenance costs, dig deeper. Talk with your clients about their broader challenges, such as capital planning and long-term goals. This kind of business-focused conversation sets you apart and builds trust for the future. What strategies are you using to stay ahead of market trends? #attentiveai #webinar #landscapingservices #landscapemaintenance #ancillary #lawncare #markettrends #ai #horticulture #landscape

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To date, website personalization has required collective effort from marketing and developer teams, to varying degrees of success. Often, it’s been aspirational https://ow.ly/tE0750Tcrrl #marketing #martech #technology

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Don't miss our upcoming webinar with CMSWire! 🚀 Join Velir's SVP of Marketing, Jill Grozalsky Roberson and Sitecore's Director of Product Marketing & GTM Sean Broderick on June 11th for "Scaling Up: Using Search to Accelerate Your Content Personalization Journey." What You'll Learn: 👉 Best practices to marry together content personalization and search strategies to scale overall personalization efforts 👉 How to tell when search is adding value to your personalization strategy 👉 Strategies for using Generative AI to improve not just search, but personalized search Register now and stay ahead of the curve! https://ow.ly/o65P50S2QFY

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This post in MarTech asks if product-led growth (PLG) the go-to-market (GTM) motion of choice? While popular, experts argue it works best in tech and should be part of a broader GTM strategy that evolves with time. Smart choices and data-driven strategies are key. For Mitra Creative, understanding these strategic insights is essential as we help clients leverage dynamic, data-backed marketing solutions that align with evolving industry trends and optimize their GTM approaches. Learn more here: https://bit.ly/4hJFQX2 #ProductLedGrowth #GTMStrategy #MarketingSolutions #MitraCreative

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AI now flags problem calls automatically, letting QA agents skip the mundane and get straight to the heart of the customer experience. In this Pioneers episode, Joseph Pellissery explores how generative AI is transforming quality assurance—freeing teams to focus on high-impact areas like customer emotion and team coaching. This isn’t just an upgrade; it’s a whole new approach to enhancing service. Check out the full episode for a closer look at AI’s role in reshaping credit unions. https://lnkd.in/gqTWZhif #AIDrivenCustomerService #FutureOfQA #PioneerPodcast

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Today on the Cogent360 blog, Founder and President Dave Chace shares his product training design philosophy: Think "from the sales floor backward." ❓ What questions or objections will sales reps encounter? 🤝🏻 How can I help them prepare for those moments? 🌟 How can I make sure the most important information shines? 🎣 Do I have memorable story hooks that sales reps will be able to recall in the moment? If your sales training buries sales reps under an avalanche of specs, you're not preparing them for the floor. Learn how to build training that matters in the moment.

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