Katrina Pruitt-Andrews, MBA

"Is your organization aligned and ready for ABM success? 🤔" In this week’s podcast episode, Jessica Fewless and Andrea Frazier break down what it really takes to make ABM work: ✨ Alignment: Across your organization on ICPs, target accounts, and revenue goals. ✨ Readiness: Researching your tools, ensuring your data is clean, and using your tech with purpose. Spoiler: Technology alone isn’t a strategy—it’s about how you prepare and use it. Ready to rethink your ABM approach? 🎧 Check the full episode in the link in bio!

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Discover valuable insights from Gravity Global experts and INFUSE demand strategists in our ABM activation webinar! Watch now to discover effective ABM launch strategies, common implementation pitfalls to avoid, and the best ways to align your organization for ABM success. https://lnkd.in/diPnwXvT #ABM #DemandGeneration #B2Bmarketing

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To run a successful ABM campaign you need to focus on 5 essential strategies: ➡️ Creating a good audience ➡️ Personalizing content ➡️ Going omnichannel ➡️ Focusing on lead distribution ➡️ Leveraging social selling Find out why these strategies are essential to ABM success and how you can integrate them into your overall Propensity ABM approach here: https://ow.ly/5uGu50QIJAC #Propensity #ABM #socialselling #leadsdistribution #audiencecreation #valueaddedcontent #omnichannel

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It’s #Workshare Wednesday and we’re focused on account-based marketing. #ABM is a powerful tool that allows brands to target and engage audiences of one, few, or many. April Six creates account-centric ABM programs that combine AI-driven dynamic segmentation with innovations for advanced delivery & reporting. Visit https://bit.ly/3VhcyWF to learn how we’ve leveraged ABM to help B2B brands understand & connect with prospects. And watch for the next case study post showcasing how we helped semiconductor leader AMD transform its acquisition of new accounts through ABM. #agencylife #digitalmarketing

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Focus your efforts and amplify your results with these practical tips for implementing account-based marketing. Check out this article by Martech - https://loom.ly/3ypSK4o If this was helpful? 👍 Like 📎 Share and ➡️ Follow MarTech Pulse for the latest insights in marketing automation and strategy. #MarketingAutomation #ABM #MarketingStrategy

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The best ABM strategies start with thoughtful account selection. Discover 10 tips for identifying target accounts with the best product fit, highest revenue potential, and strongest propensity to buy. https://okt.to/Qi1yE8 #B2Bmarketing #ABMstrategy

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How can you be more strategic with your #PressReleases? 📰 Get actionable tips for improving performance and business impact through content optimization, monitoring and #PR measurement. Download now ➡️ https://ow.ly/9HkO50Sh7BM #PublicRelations #Communications #YourStoryGoesHere

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There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/CMaN50SEb3C Amperity #marketing #martech #technology

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We created a great #infographic for reference when building a marketing conversation funnel. The diagram breaks down the various stages of the funnel along with the corresponding actions and transitions needed to nurture a #lead into a #customer. Click here to learn more: https://lnkd.in/eYEnXKCG For help with your marketing, contact: [email protected] #Marketing #MarketingFunnel #CustomerJourney #BuyerJourney #LeadConversion #BusinessGrowth #MarketingInfographic #SalesFunnel

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Struggling with manual reporting? Check out this clip from our recent marketing webinar, "Proving Your Marketing Agency ROI to Clients," where experts Jennifer Marino (Global CMO at Marketri), Diana Marie Peralta (Senior Data & Analytics Manager at Scrubbed), and Axelle Dervaux (Marketing Director at ClicData) discuss the biggest challenges. Stay tuned for the on-demand webinar! Schedule consultation with Scrubbed. https://hubs.li/Q02B2Jl20 #Webinar #MarketingROI #MarketingAutomation #DigitalMarketing #ClicData #Marketri #Scrubbed

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The 7-part framework of StoryBrand includes character, problem, guide, plan, call to action, avoid failure, and achieve success. Integrating these elements into your marketing messages creates a compelling narrative that resonates with your audience. Learn more: https://hubs.li/Q02FmK8y0 #RutkinMarketing #StoryBrand #MarketingStrategy #BrandNarrative #BusinessGrowth #MarketingTips #CustomerEngagement

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➡️ Navigating the martech maze: A guide for CMOs in the digital landscape Learn how: https://lnkd.in/gug-f6YR #marketingoperations #martech #digital #cmos

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What is intent data? Understanding your target audience’s needs and behaviors is important to any marketer. But for account-based marketing (ABM), it’s mission-critical. Here’s how to harness intent data effectively to drive your ABM strategy. 👉 https://hubs.ly/Q02V4rRz0

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Is traditional sales content management stifling your org’s growth potential? In this video, Mindtickle Principal Product Marketing Manager Christian Pieper outlines how orgs can build a content strategy using data from your CMS, DSRs, and CRM. The result? A content strategy that’s driven by data and perfectly aligned with the buyer journey Here's what Christian covers: -How centralizing content can alleviate administrative burdens and boost adoption rates. -The importance of layering engagement data to truly understand the impact of your content. -How to use data for strategic content planning Watch the entire video here: https://brnw.ch/21wK7HD

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Effective ABM means tailoring your message to the right person at the right time. From awareness to conversion, each stage requires unique content and messaging. To drive results, partner with Well Qualified to deliver personalized campaigns that turn leads into clients. Learn more about the power of ABM Made Easy below. ⤵️ https://buff.ly/3zRdqJc #abm #b2b #b2bleadgeneration #b2bmarketing

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