Karla Crawford Kerr
Los Angeles, California, United States
5K followers
500+ connections
About
Karla Crawford Kerr is VP of Marketing for Hawthorne, an award winning technology-based…
Articles by Karla
Contributions
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You’re interviewing for a marketing job. How can you show you’re the best candidate?
Read about the history of the company and the current landscape. Be clear on the mission of the company that is being communicated via their website, social and PR (and you should confirm in the interview). Be aware of key leaders at the company and department you are interviewing with. Check out the competitive set and get an idea of what makes the company different that you are interviewing with. Have an idea of where you think the company is ranked with the cometition. Key in on what may be their goals and any competitive advantages and disadvantages. Digest everything because it should payoff in the interview.
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How can you determine the appropriate frequency for your commercial?
With performance advertising we have the benefit of testing vs. general advertising where time is purchased much further out and fully committed to. We also have the advantage of looking at our media history and the competitive set, to examine similar footprints. Other considerations impacting may include the actual product or service and if this is more of an impulse buy or considered purchase. Further points to factor in would be the medium (ex. linear or CTV), length of the creative, as well as the target demographic, and if retargeting is at play. We have predictive systems that help inform media purchases, inclusive of frequency.
Activity
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Here's a myth- hard work gets you raises and promotions. NOPE. If no one knows what you contribute, you can be the best and the brightest but…
Here's a myth- hard work gets you raises and promotions. NOPE. If no one knows what you contribute, you can be the best and the brightest but…
Liked by Karla Crawford Kerr
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"Work is the Foundation, the Source of Prosperity, and the Shaper of Genius." Your work defines your impact. Whether you’re a thought leader shaping…
"Work is the Foundation, the Source of Prosperity, and the Shaper of Genius." Your work defines your impact. Whether you’re a thought leader shaping…
Liked by Karla Crawford Kerr
Experience
Education
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Grand View University
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Activities and Societies: Grand View University Deans List-Permanent, Secretary of Phi ETA Sigma Honor Society, Who's Who Among Students in America, Grand View University Ambassador, Alumnus Staff Writer, Assistant Editor of the Grand Views, KDSM Fox 17 Promotions Intern & WHO TV 13 Reporter Intern
Licenses & Certifications
Volunteer Experience
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Living History/Historical Interpretation - Pioneer Log Village
Midwest Old Threshers and Settlers Assocation
- Present 9 years 2 months
Education
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Performance Category Judge - Juniors & Seniors
National History Day
- Present 18 years 2 months
Children
National History Day®(NHD) is a non-profit education organization based in College Park, Maryland. NHD offers year-long academic programs that engage over half a million middle- and high-school students around the world annually in conducting original research on historical topics of interest.
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Charitable Giving Leader
HCC
- Present 10 years 2 months
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Courses
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Beyond Compromise - A Better Way to Negotiate
Tero International 5/2010
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Boost Your Productivity Overview
Franklin Covey 2/2015
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COSI (cycle-of-success institute)
Course Graduate 3/21/16
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Empowerment Introductory Experience
Dale Carnegie 3/2015
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HubSpot Academy l Inbound Marketing
February 2018
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IMPACT Training
Tero International 11/10
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Leadership NOW
Conference 11/2015
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Presentation Advantage
Franklin Covey 2/2015
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Rapid Learning Institute
Management 2016-17
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Robb High New Business Seminar Series
11/2011
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Supervision Series Center for Business
SCC 2014
Honors & Awards
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Works Hard, Has Fun 2019-2020, 2020-2021 - Core Values Award as voted on by fellow Hawthorne staffers
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DRMA Response Magazine Programming Committee 2016-2018
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Moxie Awards Competition Judge-Las Vegas 2003-2017
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WeInnovate! Presenter WBENC 2016 National Conference-Hyatt Regency
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2015 Chamber of Commerce Awards Presenter - Arts & Convention Center-Fairfield
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ERA Invent Help - INPEX Pitch to the Pros Judge 2015-Wynn Las Vegas
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Key Note Theatre Museum of Repertoire Americana 2015-Mt.Pleasant
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2014 Cambridge Investment Research Impact Award Recipient-A&C Center-Fairfield
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ERA InventHelp-INPEX Judge/Speaker 2014 -Wynn Las Vegas
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Top Ten DRMA (Direct Response Marketing Association)/Response Magazine Member of the Year 2013-New York
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DMA Broadcast Council Member 2003-2012
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DMA Broadcast Council Operating Board 2007-2012
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ERA – Education Co-Chair 2010-11 & Past Chair 4 Terms, Committee Member 1997-2012
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ERA – Education Committee Chair 2011-2012
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Featured Panelist – ERA D2C Convention 2012 – Wynn Las Vegas
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Key Note Moderator 2012 Great Ideas Summit-Fontainebleau Miami
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Moxie Awards Judge 2005-2012
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Moxie Awards Presenter 2012-Wynn Las Vegas
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Moxie Awards Task Force Leader 2009-2012
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Co-Chair Programming for the DMA 2005-2007
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DMA Nominating Committee Delegate 2006
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Moxie Awards Presenter 2005-Venetian Las Vegas
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ERA Volunteer of the Year Recipient 2004
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Organizations
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Tripadvisor The Advisory Agency Panel
Advisor/Panelist
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4 people have recommended Karla
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George David, former CEO of United Technologies Corporation (now Raytheon) and current Culligan board member once shared with me his “17 Keys to the…
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