The "80/20 Principle" for Founders—explained in 1 minute 👇
𝟭. 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻: 80% distribution, 20% product
Focus on getting your product out there more than perfecting the product.
𝟮. 𝗚𝗿𝗼𝘄𝘁𝗵: 80% retention, 20% acquisition
Keeping customers is far more cost-effective than acquiring new ones.
𝟯. 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 80% existing customers, 20% new leads
The majority of revenue will come from upsells and renewals over leads.
𝟰. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝘀: 80% positioning tweaks, 20% actual price changes
How you present the value of your product over constantly changing the price.
𝟱. 𝗕𝗿𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 80% customer experience, 20% logo design
A strong brand is more about delivering a great customer experience than having a great logo.
𝟲. 𝗦𝗮𝗹𝗲𝘀: 80% listening, 20% pitching
Understand your customer’s needs BEFORE pitching your product.
𝟳. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 80% empowering users, 20% company-led initiatives
Empower your users to engage over top-down company initiatives.
𝟴. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁: 80% core features, 20% nice-to-haves
Keep improving essential, high-impact features over adding new ones.
𝟵. 𝗧𝗶𝗺𝗲: 80% executing, 20% strategizing
Planning is useless without the execution to make real progress.
𝟭𝟬. 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀: 80% user feedback, 20% user behavior
Gathering user feedback will tell you more than observing behavior.
𝟭𝟭. 𝗣𝗿𝗶𝗰𝗶𝗻𝗴: 80% value perception, 20% actual costs
How customers perceive the value of your product can be a lot more than its cost.
𝟭𝟮. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 80% word-of-mouth, 20% paid ads
Organic growth is far more sustainable than relying heavily on paid ads.
𝟭𝟯. 𝗨𝘀𝗲𝗿 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴: 80% aha moments, 20% feature tutorials
Creating aha moments is more impactful than explaining it.
𝟭𝟰. 𝗨𝗜/𝗨𝗫: 80% intuitive flow, 20% aesthetic appeal
Make it easy to navigate first, and then add aesthetics.
𝟭𝟱. 𝗩𝗶𝗿𝗮𝗹 𝗴𝗿𝗼𝘄𝘁𝗵: 80% reducing friction, 20% incentivizing sharing
Making it easy for users to adopt your product works better than incentives.
𝟭𝟲. 𝗥𝗼𝗮𝗱𝗺𝗮𝗽: 80% market pull, 20% vision push
Build what the market is asking for over trying to push a vision.
𝟭𝟳. 𝗧𝗲𝗮𝗺 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 80% context setting, 20% direct orders
Providing the context and vision is more effective than micromanaging.
𝟭𝟴. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀: 80% observing, 20% asking
Observing how they react can tell you more than direct questions.
𝟭𝟵. 𝗠𝗮𝗿𝗸𝗲𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: 80% owning a niche, 20% broad appeal
Owning a niche will bring more success than trying to appeal to everyone.
𝟮𝟬. 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝘁𝗶𝗺𝗲: 80% working on the business, 20% in the business
Focus on the 80% that impacts the most growth and less on day-to-day operations.
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Image Credit: Greg Isenberg
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