Juli Gilbert

Build a strong brand identity for your association in 3 easy steps. Your association's brand is its identity. It communicates what you’re about, the value you offer, and why people should join. Here's how to build a robust brand identity: Step 1 - Define Your Brand: Create a value proposition and define your association's personality. This sets the foundation for why members should join and stay engaged. Step 2 - Develop Brand Elements & Messaging: Consistent logos, color palettes, and messaging are vital. Build personas and craft key messages to maintain a unified voice across all communications. Step 3 - Establish Brand Guidelines: Clear guidelines ensure everyone uses brand elements consistently, reinforcing your brand across all platforms. Ready to strengthen your association’s identity? Dive deeper into these steps and more in our latest blog! https://hubs.la/Q02BQBNl0 #AMS #MembershipMarketing

2

Holidays may seem far off for consumers, but not for marketers   As you’re planning your Q4 marketing strategies, consider these recent insights: 55% of consumers surveyed anticipate feeling marketing fatigue come December, with 81% expected to tire of holiday marketing by then However, 56% of shoppers want to know about promotions and early access to sales at least a month before the holiday season, and 26% want them two months in advance  What’s a marketer to do? Give them what they want, and time it right. Push! But push wisely. #Q4 #marketing #pushnotifications #holiday2024 https://lnkd.in/eH_-pPhp

3

Is Your Marketing Stuck? 🚨 You’re pouring more resources into marketing, but the results aren’t showing up on your bottom line. Growth has slowed, leads are flat, and what used to work isn’t delivering the same impact anymore. This is a familiar story for scaling companies. So, what’s happening? In our latest blog, we dig deep into why marketing efforts stall and—more importantly—how to fix them. 💡 Here’s what we cover: - Why your marketing strategy may not match your growth stage - How to invest in the right channels and avoid wasted spend - The importance of brand consistency across departments - And more... https://lnkd.in/eZyntmux #marketingstrategy #fractionalCMO #marketinggrowth #businessgrowth #marketingfix

1

Disovery. Impact. Roadmap. If you're looking to jumpstart your campaign with the right messaging, learn more about our Impact Strategy solution to get clear insights that drive results: https://hubs.li/Q02NTWW80

4

How is your brand dealing with the 77% of loyalty program members who sign up and never return? This is the first in a new blog series I am writing called “The Thinker’s Guide to Loyalty.” If you manage a program today and want to chat about it, look for a FREE consult link in this blog as well! Brandmovers #loyalty #loyaltyprogram

8

Does your campaign planning start with a Campaign Architecture? If not, you may be missing some key inputs to unlock the best outcomes. Our Chief Marketing Insider Tyler Lessard 🎯 recently sat down with B2B marketing leaders Elizabeth "Bess" (Husser) Creech, Jennifer Ziman, and Jessica Nelson to discuss omni-channel marketing strategies. Which quickly turned into a discussion about the challenges (and opportunities!) with marketing programs that are designed to be: - Multi-channel delivery - Multi-content format - Multi-persona/stakeholder Dive deeper into the takeaways from our full discussion with our latest article on Omni-Channel Strategies for 2025: 💡 Read it here: https://lnkd.in/gMFQSXSG

16

Help your local business clients strengthen their online reputation and presence with updates coming later this month. Join Caz Lim to learn how you'll soon be able to: 8️⃣ Send NPS requests from Reputation Management ⭐ Request reviews from more sources 🧠 Train Social Marketing’s AI on a business' website content 🍎 Sync to Apple Business Connect from Local SEO Pro and more! #npsrequests #reputationmanagement #aicontentgeneration #socialmediamanagement #applebusinessconnect

17

"One of the bigger shifts in my career has been the shift to revenue-focused marketing... marketing [is now] looked at less as a cost center and more as a revenue driver." Join host David Reske and Fractional CMO Melanie LoBue as they discuss the transformation of marketing into a vital revenue-driving force. Melanie brings over two decades of experience guiding multi-million dollar tech and financial services organizations through significant growth phases. In this episode, she dives deep into how businesses can transition their marketing efforts to become essential components of their revenue generation process. Listen to the episode here: https://lnkd.in/eDXagEkZ #MarketingInTheNow #MITN #Revenue #DigitalMarketing #MarketingStrategy

6

1 Comment

As you develop your #branding strategy, consider if your #marketing collateral and overall brand voice resonate with your target audience. If not, maybe it's time to pivot...with help from these tips for building an authentic brand: https://bit.ly/3NXIxXi Forbes Books Callie Hitchcock

2

Elevate your digital marketing game! 📈 Join us TOMORROW for an exclusive webinar featuring insights from Andrew McCartin of Socius Marketing and Todd Jensen from Snoball. Learn how to effectively feed your funnel and turn leads into brand advocates. Don’t miss out—register today! 🔗 https://ow.ly/ptIO50SRpjy #DigitalMarketing #Webinar #LeadGeneration #CustomerEngagement #MarketingStrategies #BusinessGrowth

4

Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

2

Why is loyalty marketing so vital? Check out this blog on loyalty marketing by Salesforce’s Matthew Schnelker and Merkle’s David Adler to keep your customers coming back for more: https://bit.ly/4iwsAWo

9

Today’s #MarketingMonday Topic: Brand Advocacy Brand Advocacy goes beyond Brand Loyalty. Where loyalty encourages customers to buy again - advocacy encourages customers to recommend your brand on and off-line. Be sure to look for opportunities to create ways to nurture and empower your brand advocates: ask for reviews, provide affiliate codes, monitor the web for user generated content, etc.

2

Come gather with fellow marketers, agency peeps, and creatives to explore how brands foster community to create true connection, gather valuable first-party data and feedback, enhance loyalty, and ultimately sustain brand growth. *Learn how brands can approach cultivating community. *Discover strategies, tactics, and tools brands invest in to cultivate community. *How to nurture and grow community via relationships with influencers/creators. Learn more and register using the link below. https://lnkd.in/ezG5iT-r

1

Do you know the top 3️⃣ three factors that make buyers more likely to purchase your product? What about how the 📈 growing influence of millennials and Gen Z are affecting the B2B buying process? These are just a couple topics our SVP of Marketing and Community, Allyson Havener, and Women in B2B Marketing podcast host, Jane Serra, dig into in this episode. 👏 There is so much more they unpack about the buying journey and building up a GTM strategies to match. You'll want to listen in 👉: https://bit.ly/4biKxCF #WomenInB2B #B2B

9

Unlock the secrets of FoMO Marketing with CMSWire columnist Scott Clark. Dive into the psychology behind it and see real-world examples of how brands use urgency to captivate audiences and boost sales. https://bit.ly/3y68E9L Chip West of Vericast #FoMO #Marketing

4

1 Comment

window to the weekend. wrapping a very full week of American Marketing Association events and board meeting. more to follow next week, but sharing this view from our Chicago office space. the future is bright. 😎 #boardservice #marketing #strategicplanning

52

2 Comments