“Judah is a great leader. Judah provided tremendous value in helping develop Squark's go to market strategy. His deep expertise in the analytics space, coupled with his down to earth demeanor made working with him every day fun and exciting. He is also the type of person that always goes out of his way to ensure others success and leads with a "team work makes the dream work" mentality. He also has a great sense of humor. Overall if you are looking for someone who is a combination of sharp, caring, and an AI/ML expert, Judah is your guy. I highly recommend him to anyone.”
About
I am a data-focused leader and an experienced entrepreneur with a strong track record in…
Licenses & Certifications
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Honored Listee
Marquis Who's Who
Issued ExpiresCredential ID df10c96d5135495a86c8be2ce05d9a835e42fd78f3eb48399f7f4ffefa1c4719
Publications
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Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
Pearson
Ecommerce Analytics is the first focused, coherent, and practical guide to applying modern analytics in ecommerce. This landmark guide focuses on using analytics to solve the critical problems ecommerce organizations face, from generating demand to acquiring customers, understanding and shaping digital behavior to accelerating and optimizing conversion, nurturing new customers to re-engaging and retaining former purchasers. It shows how to leverage all your data resources to improve efficiency,…
Ecommerce Analytics is the first focused, coherent, and practical guide to applying modern analytics in ecommerce. This landmark guide focuses on using analytics to solve the critical problems ecommerce organizations face, from generating demand to acquiring customers, understanding and shaping digital behavior to accelerating and optimizing conversion, nurturing new customers to re-engaging and retaining former purchasers. It shows how to leverage all your data resources to improve efficiency, grow revenue, reduce cost, and boost profitability.
Phillips helps you integrate ecommerce analytics throughout all facets of digital experience, product development, business management, transactions, merchandising, and marketing. You’ll discover techniques for improving strategy, tactics, and experience and measuring performance throughout the customer lifecyle, including mobile, social, and the Internet of Things (IoT).
From building teams and models through choosing platforms and channels, Phillips covers all you need to fully leverage analytics in any ecommerce organization.
Answer the questions that drive ecommerce profits!
Customers: What are the characteristics of my most (and least) loyal customers, and how do I segment them?
Marketing: How do our customers perceive us? Which have the highest lifetime value?
Categories/Products: Which products earn the highest sales or margins? Which are purchased together?
Price/Promotions: What’s the business impact of discounts and promotions?
Channels: How are my channels performing? How do they compare to and complement each other?
Prospects/Customers: Which prospects should I target? What offers will work best?
Optimization/Prediction: What site elements should I test? What products should I order? -
Digital Analytics Primer
Pearson/Financial Times Press
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to…
Learn the concepts and methods for creating economic and business value with digital analytics, mobile analytics, web analytics, and market research and social media data. In Digital Analytics Primer , pioneering expert Judah Phillips introduces the concepts, terms, and methods that comprise the science and art of digital analysis for web, site, social, video, and other types of quantitative and qualitative data. Business readers—from new practitioners to experienced executives—who want to understand how digital analytics can be used to reduce costs and increase profitable revenue throughout the business should read this book. Phillips delivers a comprehensive review of the core concepts, vocabulary, and frameworks, including analytical methods and tools that can help you successfully integrate analytical processes, technology, and people into all aspects of business operations. This unbiased and product-independent primer draws from the author's extensive experience doing and managing analytics in this field.
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Building a Digital Analytics Organization: Create Value by Integrating Analytical Processes, Technology, and People into Business Operations
Pearson/Financial Times Press
In Building a Digital Analytics Organization, global expert Judah Phillips thoroughly explains digital analytics to business practitioners and presents best practices for using it throughout the business to reduce costs and increase profitable revenue.
Unbiased and product-independent, this guide is replete with practitioner’s knowledge and examples based on Phillips’ own experience. He covers critical topics from creating the business case for digital analysis, to defining and executing…In Building a Digital Analytics Organization, global expert Judah Phillips thoroughly explains digital analytics to business practitioners and presents best practices for using it throughout the business to reduce costs and increase profitable revenue.
Unbiased and product-independent, this guide is replete with practitioner’s knowledge and examples based on Phillips’ own experience. He covers critical topics from creating the business case for digital analysis, to defining and executing strategy using managed and sustainable processes, to bringing together qualitative data with quantitative data. This book can show you how to successfully integrate processes, technology, and people into all facets of analysis to generate business value.
Phillips explains how to build an effective analytics team and organization that works alongside supporting teams, like IT, and business stakeholders, like Marketing, Sales, and Finance. He describes how to choose the right tools and anticipate their limitations. You will learn what it means to be “doing analytics”; creating analytical processes; managing and governing data; applying the best classical and current techniques and methods for analyzing paid, owned, and earned digital media; performing competitive and qualitative analyses; optimizing and testing sites using AB and multivariate methods; implementing integrated multi- and omnichannel digital analytics; automating marketing processes; using analytics for targeting, predictive modeling, and other data sciences and much more.
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