Juan Martín Federico

According to our latest "State of Hispanic American Consumers" report, Spanish speakers look favorably on Spanish-language advertising. The report reveals in-depth attitudes toward advertising specific to bilingual Hispanics in the US. More than half see it as a sign of respect. Download the report now for more insights on Hispanic consumers in the US: https://lnkd.in/edyKWs4Z

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Check out this insightful interview with Pedro Lerma about how LERMA/ is driving greater Hispanic representation through authentic storytelling! Read the full interview here: https://lnkd.in/eZM4j_dk

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The holidays are universal, but how we celebrate them isn’t. That’s why authentic localization matters. 🎁 For SEPHORA's Gift More campaign, produced with R/GA, the goal was to celebrate the act of giving in a way that felt authentic to every audience. InterEcho localized the spot for Spanish-speaking markets, ensuring it felt like it was originally created in Spanish: 🎙 Produced a new VO track with 4 Spanish-speaking artists. 🎼 Reworked music and sound effects to seamlessly replace all English elements. 🎞 Edited visuals, greeting cards, and supers to reflect cultural nuances. The result? A holiday message that resonated deeply, maintaining its warmth and intention across languages and cultures. As brands prepare for the holidays, ensuring campaigns connect authentically with diverse audiences is key. Let’s make this season meaningful everywhere. 🎄 Check out the spots here: https://lnkd.in/gb8UY6fh #Localization #HolidayCampaigns #Transcreation #GlobalMarketing #CulturalRelevance #InterEcho

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Latinos are projected to make up 1 in 4 Americans by 2050, making it one of the fastest-growing communities in the U.S. At VMk Agency, our Latin American roots give us the unique cultural insight to create authentic and impactful marketing strategies for the Hispanic audience. We specialize in helping brands thrive in this dynamic market by crafting campaigns that resonate with Latino values and aspirations. Ready to connect with this powerful demographic? Visit www.vmkagency.com to explore how we can help your brand grow. #HispanicGrowth #LatinoMarket #VMkAgency #MarketingStrategy

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Hispanic consumers are drawn to brands that resonate with their values and culture. By incorporating cultural relevance into advertising, companies can significantly boost engagement and build stronger connections with this audience. How can strategies be adapted to incorporate cultural relevance in advertising to better connect with Hispanic consumers and increase engagement? At Culture Wise Insights, we specialize in connecting you with the right respondents to answer this question and many more. Hear their perspectives and let’s collaborate to drive meaningful insights! #consumertrends #Hispanicmarket #diverseperspectives #marketresearch #culturalunderstanding #culturewiseinsights #nationalhispanicheritagemonth

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Brand authenticity for Hispanic consumers is a must, not just a nice-to-have. Discover three essential tips to build brand authenticity with this demographic in CCOM Co-Chairman’s, Manny Machado, latest Forbes Agency Council article. Read now: https://lnkd.in/exFzZec5

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💬 How Can Brands Build Genuine Connections with Multicultural Consumers? If you missed our webinar, "Commitment Over Campaigns: How to Build Real Relationships with Multicultural Consumers?" - we’ve made catching up in just 2 minutes easy! 👉 Check out our "Top Takeaways" blog to explore how brands can go beyond surface-level campaigns and create lasting, authentic relationships with diverse audiences. Learn strategies to build trust, foster loyalty, and engage multicultural consumers meaningfully in today’s ever-evolving market. 🔗 Read it now! https://bit.ly/3ZeB9fG #MulticulturalMarketing #BrandStrategy #ConsumerInsights #Webinar #MRX #MulticulturalResearch #Inclusion #CultureBeat #CRResearch

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Javier Milei discusses the evolving landscape of media and the challenges faced by traditional outlets. He questions whether it's acceptable for legacy media to engage in unethical practices, highlighting the shift in power dynamics as social media platforms offer a voice to those previously unheard. This change means that if traditional media criticizes, they must also be prepared to receive criticism in return.

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The business imperative of connecting with and winning today’s young and rapidly growing Hispanic consumer segment (which represents 25% of the U.S. population under 30) has become critical to brand growth and health for the long term. https://lnkd.in/dYBw8Thd #MRX #MarketResearch #MulticulturalResearch #Insights #MulticulturalMarketing #Multicultural #BrandStrategy #Marketing #ConsumerBehavior #MulticulturalInsights

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Are you heading to Advertising Week LATAM? Be sure to join IAS Managing Director [LATAM] Marcia Byrne and Sales Director [Mexico] Michelle Feerman on the ground to learn more about best practices on how to drive superior results and navigate a rapidly evolving digital landscape. Click here to learn more about our upcoming panel discussion at #AWLATAM24: https://lnkd.in/efU_bQ8W #AWLATAM #SuperiorResults #Advertising

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Sound Names | Alicorp • Bolívar Baby & Kids & VML Peru Agency The "Sound Names" campaign was launched in April 2024 in Peru, created for Alicorp and Bolívar Baby & Kids by the advertising agency VML Peru. In Peru, it's not uncommon to find individuals with unique names such as Chucky, Joker, or Merry Christmas, according to the National Registry of Identification and Civil Status (RENIEC). While these names might seem amusing at first, experts warn that they can adversely affect a child's personality development. A name is the first indicator of one's identity, and having a peculiar name can lead to bullying or harassment in the future. To address this issue, Bolivar Baby & Kids, a brand known for its baby clothes detergent, has launched an innovative campaign called "Sound Names." This campaign allows babies to participate in the selection of their names, leveraging the fact that babies can recognize pleasing sounds from the 29th week of pregnancy onwards. The concept behind Sound Names is both simple and ingenious. By using music production software with a feature known as "Piano Roll," the team converted potential baby names into unique melodies. The Piano Roll offers a distinctive visual representation of musical notes, which the team used to form letters and create sounds that correspond to different names. The "Sound Names" campaign is a prime example of effective marketing strategy and innovative thinking. By addressing a common societal issue—bullying due to unusual names—this campaign not only creates a positive social impact but also strengthens the brand's connection with its audience. The use of music production software to involve unborn babies in the naming process is a novel approach that highlights the campaign's creativity and uniqueness. This strategy effectively engages parents and creates a memorable brand experience, potentially increasing customer loyalty and brand recognition in a competitive market. CPG Marketing and Innovation Vice President: Alvaro Rojas Global Chief Creative Officer: Debbi Vandeven Deputy Chief Creative Officer: Rafael Pitanguy Chief Creative Officer LATAM: Nino Goldberg Deputy Chief Creative Officer LATAM: Sebastian Tarazaga CEO: Eduardo Grisolle Fontana Senior Art Director: Fernando Guerra Lima Senior Graphic Designer: Renzo Zapata S. Producer: Katherina Vilcarima Carbajal Social Media Manager: Solange Uchuya Canales Production Company: Cine70 Films Director: Jeff Carrera Photography Director: Julieta Sigot Creative Musical Director: Rodrigo Malnati #advertising #creativity #branding #digitalmarketing #competitiveedge #marketinginsights #producthighlight #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #socialmediamarketingpoland #krakowsocialmediamarketing #marketinginspiration #letsconnect #campaignanalysis #socialimpact #innovativeadvertising #brandexperience

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Looking to boost your brand’s visibility? When you combine Starlite Media’s high-visibility digital screens with Catalina’s rich buyer intelligence and highly predictive targeting, your omnichannel campaigns will give you noticeably positive results! Visit Catalina.com or reach out to your sales rep to learn more today. #omnichannel #targeting #digitalscreens #cpg #retail #agency

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TV commercials on Spanish-language networks are delivering results, with 31% more online brand engagement than those on English-language TV, EDO Ad EnGage shared this week. And with Spanish-language messaging up 24% it’s clear: Brands are harnessing the power of authentic, in-language connections to drive deeper connections with their growth consumers. Learn more: https://lnkd.in/eHw6_Mji . . . #SpanishLanguageTV #HispanicMarketing #LatinoMarketing #InclusiveMarketing #SpanishLanguageMedia #SpanishLanguageAds #Advertising #Marketing

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Unlock the Power of Direct Response TV (DRTV) with our comprehensive 101 Guide! Dive into the fundamentals, explore various DRTV formats, and gain expert tips to leverage this powerful medium for achieving your advertising goals. #HavasEdge #Advertising #DRTV

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Creative ideation can definitely help deliver brand growth!

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"How accurate ad measurement can mitigate the disconnect between brands and Hispanics?" With Hispanics driving over 50% of U.S. population growth, it's clear—that diversity isn’t just a trend; it’s the future of American marketing. Now is the moment to reimagine your strategy through a multicultural lens. In this article, Ad Age emphasizes how accurate ad measurement can bridge the gap between brands and Hispanic consumers. At CIEN+, we specialize in Cultural Intelligence®, empowering brands to authentically connect with diverse audiences. Let’s embrace this opportunity to build meaningful connections. Learn more at www.cien.plus CULTURE+ GROUP #culturaiIntelligence #multiculturalmarketing #businessgrowth #cienplus #marketing #multiculturalamerica #america #marketingstrategies #cultureplusgroup #hispanicmarket #hispanic #hispanicinus

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Step into the vibrant world of Hispanic marketing with our latest short film podcast from Branding #Studio24M, based in sunny Tampa, Florida. Delve into the nuances of cultural relevance, authentic messaging, and effective marketing strategies tailored for U.S. Hispanic consumers. Join us for insightful discussions and diverse perspectives on maximizing advertising impact. #HispanicMarketing #CulturalRelevance #MarketingStrategy #BrandingStudio24M #TampaFlorida #PodcastInsights

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