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I'm a transformative CX leader with a proven track record of accelerating growth and…
Articles by Jorge
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How can you measure the effectiveness of your brand messaging across different channels?
In evaluating brand messaging effectiveness, integrated KPIs analysis is essential. Essential analysis factors: 1. Attention: Measure true engagement, not just clicks or views, using both quantitative (e.g., eye tracking, length of interaction, etc) and qualitative feedback. 2. Satisfaction: Combine metrics like journey progression with customer feedback to understand satisfaction drivers. 3. Conversion: Define and assess conversion goals, focusing on both quantity and quality. This reveals your message's effectiveness. 4. Impact: Evaluate cost per conversion and campaign ROI for strategic optimization and scaling. Focus on these four aspects for a comprehensive assessment of your messaging’s effectiveness analysis
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While my research focuses on the regulation of digital health technologies and AI, I wanted to discover the other end of the scale too. So I chose a…
While my research focuses on the regulation of digital health technologies and AI, I wanted to discover the other end of the scale too. So I chose a…
Liked by Jorge Herrera, CCXP
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You want a life changing gift, read the “Five Second Rule” by Mel Robbins. You can thank me later
You want a life changing gift, read the “Five Second Rule” by Mel Robbins. You can thank me later
Liked by Jorge Herrera, CCXP
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English
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Spanish
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Un politólogo exploraba la función endotelial… Vigoriza tu corazón, fortalece tu #liderazgo
Un politólogo exploraba la función endotelial… Vigoriza tu corazón, fortalece tu #liderazgo
Liked by Jorge Herrera, CCXP
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6 AI Usage Frameworks for Developing your Organizational AI Adoption Plan In this series on AI, I aim to help leaders build a foundational…
6 AI Usage Frameworks for Developing your Organizational AI Adoption Plan In this series on AI, I aim to help leaders build a foundational…
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Our methodology — Change Readiness DX — allows organizations to untap human threats (at a systemic and subconscious level) to embrace change as an…
Our methodology — Change Readiness DX — allows organizations to untap human threats (at a systemic and subconscious level) to embrace change as an…
Liked by Jorge Herrera, CCXP
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Prime Your CX Expertise: AI-Enhanced Journey Understanding I've developed a Journey Analysis GPT (agent) that helps practitioners build deeper…
Prime Your CX Expertise: AI-Enhanced Journey Understanding I've developed a Journey Analysis GPT (agent) that helps practitioners build deeper…
Shared by Jorge Herrera, CCXP
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𝐍𝐨 𝐩𝐨𝐝𝐞𝐦𝐨𝐬 𝐬𝐞𝐫 𝐥𝐚 𝐠𝐞𝐧𝐞𝐫𝐚𝐜𝐢ó𝐧 𝐚 𝐥𝐚 𝐪𝐮𝐞 𝐥𝐞 𝐯𝐢𝐛𝐫𝐚𝐧 𝐦á𝐬 𝐥𝐨𝐬 𝐜𝐞𝐥𝐮𝐥𝐚𝐫𝐞𝐬 𝐪𝐮𝐞 𝐥𝐨𝐬 𝐜𝐨𝐫𝐚𝐳𝐨𝐧𝐞𝐬…
𝐍𝐨 𝐩𝐨𝐝𝐞𝐦𝐨𝐬 𝐬𝐞𝐫 𝐥𝐚 𝐠𝐞𝐧𝐞𝐫𝐚𝐜𝐢ó𝐧 𝐚 𝐥𝐚 𝐪𝐮𝐞 𝐥𝐞 𝐯𝐢𝐛𝐫𝐚𝐧 𝐦á𝐬 𝐥𝐨𝐬 𝐜𝐞𝐥𝐮𝐥𝐚𝐫𝐞𝐬 𝐪𝐮𝐞 𝐥𝐨𝐬 𝐜𝐨𝐫𝐚𝐳𝐨𝐧𝐞𝐬…
Liked by Jorge Herrera, CCXP
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Thank you, Audrey Catriona Gent. Darren Feenan is a rock star. We appreciate his expertise, leadership, and empathy for everyone in every situation…
Thank you, Audrey Catriona Gent. Darren Feenan is a rock star. We appreciate his expertise, leadership, and empathy for everyone in every situation…
Shared by Jorge Herrera, CCXP
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Excited to be part of this event in March! Looking forward to connecting and learning together.
Excited to be part of this event in March! Looking forward to connecting and learning together.
Liked by Jorge Herrera, CCXP
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