Jon Suarez-Davis (jsd)

Bravo to Julie Crabill and the team at Fathom.org for this eye-opening, nuanced take on #AI's impact on American society. The research indicates not just the business and productivity impacts of AI we like to talk about, but also impacts on public policy, bipartisan viewpoints, and the growing lack of trust in the tech companies who are on the forefront of AI development. A great read and something for me to keep in mind as I work with organizations grappling with AI. Marie Gill, Gina Jeneroux, MBA FLPI, Mark Wayman, Allie K. Miller ORG AI Download the report from the Fathom site. https://fathom.org/

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AI could cause a $1.6 trillion impact by the end of the decade for the top retailers 🤯 Check out the latest insights in @Dan Berthiaume's recent @Chain Store Age article around the "2024 AI Readiness Index" from analyst firm IHL Group. Retailers...now is the time to ensure your online experience is seamless so you can join these top retailers and see the best financial impact in the future. With Algolia's AI-powered search, you can do just that! More here:

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MIT to CTO: Pioneering Tech Innovations in Ad Tech with Carl Livadas In this episode of Analytics Today, co-hosts Dr. Jeremy Roberts and Sameer Khan welcome Carl Livadas, a distinguished technology leader and CTO of Sojern. Hailing from a robust academic background at MIT and extensive experience in cybersecurity at Intel Research and BBN Technologies, Carl shares his journey from researcher to tech entrepreneur. Here are five key takeaways from this episode of "Analytics Today" with guest Carl Livadas: 1) Insights into Transitioning from Academia to Tech Leadership: Carl shares his journey from an academic background at MIT to becoming a CTO, highlighting the value of adapting research skills to meet the fast-paced demands of the tech industry. 2) Understanding the Role of AI and Machine Learning in Advertising: Carl explains how Sojern uses AI to optimize online advertising efficiency, offering a deep dive into cross-channel optimization and the balance between exploration and exploitation in ad spending. 3) The Importance of Privacy in Online Advertising: Discussion on how the advertising industry is evolving with privacy regulations and how technologies like AI can help balance effective marketing with consumer privacy. 4) Leadership Philosophies for Technology Managers: Carl emphasizes the importance of team dynamics, supporting individual growth within the team, and strategic planning for organizational development. 5) Career Advice for Aspiring Tech Leaders: Carl provides actionable advice for professionals aiming for C-level positions, stressing the importance of following one's passion, choosing the right environment, and building a supportive and effective team. Sell faster, smarter & better: Apollo AI Harnesses database of 250M+ contacts & sales engagement signals to create hyper-personalized AI msg Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the Show. Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes Click below to listen to our latest episode: https://lnkd.in/gAADm2Zu

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The white house has launched an initiative aimed at eliminating the daily frustrations plaguing American consumers. Aptly named "Time is Money," this program validates what industry veterans like Kate Leggett have long advocated: the critical importance of valuing customers' time. Key focus areas include: • Streamlining subscription cancellations • Mandating automatic cash refunds for flight disruptions • Digitalizing health claim submissions • Eradicating customer service "doom loops" • Combating fake reviews • Cracking down on ineffective chatbots • Optimizing parent-school communications Several of these points directly target customer service deficiencies, leaving me with mixed feelings. The irony is stark: the shift to online customer service was intended to save time, yet it has often resulted in convoluted processes that transform simple tasks into frustrating undertakings. While addressing these issues is overdue, we must acknowledge the challenges faced by customer service professionals. They grapple with the increasing complexity of their roles, often seeing their efforts undermined by the growing intricacies of the processes they're tasked to handle. Nonetheless, this initiative represents a positive step forward for the industry. Link in the ist comment to this post #cx #customerservice

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As a data strategy nerd, I found this article particularly insightful, offering the perspective of a leading #CPG marketer, Colgate-Palmolive, who is placing consumer and customer #data at the core of their #marketing #strategy and #tactics. 1. Collecting & Prioritizing First-Party Data: Colgate-Palmolive has redesigned its digital properties and apps to prioritize the collection of first-party data, such as email addresses and user consent. This approach not only reduces their reliance on third-party data but also aligns with evolving data privacy regulations and mitigates risk. 2. Quality Over Quantity: The company highlights the importance of collecting high-quality, declarative, deterministic data. By focusing on data that is intentionally gathered to provide personalized and valuable content. Colgate-Palmolive avoids the pitfalls of amassing large quantities of data without clear purpose, as demonstrated by their Hill’s pet food brand. 3. Investing in the Right Tools: Colgate-Palmolive is building a robust data infrastructure, including a customer data platform (CDP) and a customized martech stack. This investment ensures that the data collected is well-organized, effectively managed, and utilized across various channels. By doing so, they aim to achieve a unified view of the customer, enabling more personalized and impactful marketing strategies. Safe controlled data collaboration (#cleanroom) will be key when they activate and measure their advertising. 4. Future-Proofing: This first-party data strategy is designed to future-proof their marketing efforts. Instead of viewing the decline of third-party cookies as a challenge, Colgate-Palmolive sees it as an opportunity to strengthen direct relationships with consumers and better position their brand against direct-to-consumer (DTC) competitors. #datacollaboration #contentpersonalization #personalization #DigitalAdvertising #DigitalMarketing #CDP #Privacy https://lnkd.in/gmbVi-9P

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It's uncommon to see innovation in a product that has been chugging along at the same level for decades. But Mark Adams, Keeri Tramm, Holden Page, and Bo Frize are building something special with our RealTrends Verified business. For those that don't know about RealTrends Verified, it's the one real estate rankings program that uses double-verified data (from the agent and their brokerage). Steve Murray and Tracey Velt had been operating the rankings for decades before we acquired the business. Ever since we acquired the business, we've noticed that our ranking pages have pretty impressive SEO juice. Try searching for "best real estate agents" or "best real estate agents in Texas", and you'll see a RealTrends page pretty high your results. This year, we're going to start leveraging this SEO juice with an expansion of RealTrends Verified into city pages. Now people will be able to search for "best real estate agents in Dallas", and find top agents in their city. We'll drill down even further into neighborhoods and zip codes in the coming years. If you're a brokerage or team leader, or a top agent in your city, please check out our new city pages! https://lnkd.in/eTGVHsaN

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Thrive is a silent killer of a channel. But driving velocity can be tricky. At least until yesterday. Thrive and Instacart have teamed up to provide Thrive Carrot Ads. Now you can drive velocity with a surgeon's scalpal. Oh, and if you're approaching Thrive's Innovation Program. This is your chance to secure a permanent spot on their digital shelf. If you're interested, feel free to DM me or book a call. (No, I cannot get you 𝙞𝙣𝙩𝙤 Thrive. But I can help you stay there.) ——— 🔹 We grow brands on Amazon. 🔹 We increase velocity in Whole Foods, Walmart, Target, Walgreens, CVS, Kroger, Sam's, COSTCO, and lots of other cool retailers. #cpg #cpggrowth #retailgrowth #retailvelocity #omnichannel #retail #amazonagency #retailmedia #shoppermarketing #instacart #thrive #thrivemarket #carrotads

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Launching a CPG brand is hard, but you don’t have to do it alone. The Intro team has asked me to help them beta their new subscription feature, so I’m offering 5 exclusive 1:1 mentorship slots for founders looking to build, scale, and exit successfully. Though I’ve had three exits, I’ve also made every mistake, so you don’t have to. Here’s what we can cover together: ✔️ Creating a unique, standout brand. ✔️ Product development, manufacturing & packaging design. ✔️ Boring but important stuff like insurance. ✔️ Securing retail and distribution deals. ✔️ Brand promise and positioning. ✔️ Preparation for acquisition or exit. Also beta testing this along with fellow CPG Experts Tara Hannaford (Former VP at Casamigos, acquired for $1B), Ben Acott (Former CMO of Feastables), Mitchell Krupp (CPG Investor and Board Member at Liquid Death & Saint James Tea), Marty Bell (Founder of Vacation® & Poolsuite), and Ashvin Melwani (Founder of Obvi). Comment “interested” 👇 to secure your spot: intro.co/mattmatros 📸 me launching a CPG brand. And the Laker Girls.

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3 years of pricing lessons at Equals condensed into one blog post. Since starting the company, we've tinkered a lot with pricing and packaging. It's one of the single most impactful levers early stage companies can pull. I think folks *don't* experiment with pricing enough, or take big enough bets when they do. We've tried free. We've tried completely sales led. We've tried not listing pricing on the site. Matt Hodges details all the plans we've had, why, and what we've learned in our latest installment on Wrap Text. https://lnkd.in/ecckEDba

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Looking for the right CMO for your org? (Or wondering if your current one fits the right profile for your needs?) Read this.

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"Increased deliveries (from food to packages) in cities across the globe are straining the balance between consumer needs, business logistics and traffic flow, and many are experimenting with how to adjust, according to the World Economic Forum". Read about how Portland is addressing the challenge. #trafficmanagement #transportation #SmartCities

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💪💪 Increase Brand Exposure At Events 💪💪 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞𝐬𝐞 13 "𝐋𝐮𝐜𝐤𝐲" 𝐑𝐞𝐭𝐚𝐢𝐥 𝐓𝐫𝐞𝐧𝐝𝐬 1) Focus on the Product Experience - Kristin Naragon w/MACH Alliance 2) Learn How to Meet Your Customers Needs Immediately Michael Della Penna w/InMarket 3) Introduce Omnichannel Retailing Across Biz Platforms Salice Thomas w/Wipro 4) Leverage Partnerships With Influencers Amanda Whiteside w/Freshworks 5) Increase Brand Exposure At Events - Matthew Rolnick w/Yaymaker 6) Immerese The Buyer In An Engaging Brand Environment - Richard Lindhorn, ICAE 7) Ensure Data Security To Protect Your Business And Customers' Information Mustansir Paliwala w/Zomara Group Consulting & EQUANS 8) Engage in SMS Messaging To Communicate With Clients Brandon Batchelor w/ReadyCloud 9) Personalize Your Outreach Methods Archana Rao w/Innova Solutions 10) Reduce Your Brand's Carbon Footprint Praneeth Kudithipudi w/Sacumen 11) Demonstrate The Authenticity of Your Brand's People Ashleigh Stanford 🧩 w/PracticeTek 12) Create Magical Environments Through AR And VR Retail Visits Annu Baral w/LatentView Analytics 13) Embrace TikTok Shop Bryce Welker w/Crush Empire #RetailTrends #BrandExposure #Events

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Have you ever wondered what the average NPS is for your specific industry? Grocery, Streaming Media, and Retail have the highest indutry NPS scores. By the way, these benchmarks are natively built into the Qualtrics experiences so you can monitor and track them as often as you like. Go see where your industry is and then let’s work on any improvements you want to make.

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Commerce media is quickly becoming a game-changer, predicted to drive over $1.3 trillion in value by 2026. As brands tap into first-party data, we’re seeing highly personalized ads that target customers with increasing precision. Retailers are evolving into powerful media platforms, using customer data not just to boost sales but to create new revenue streams completely. Meanwhile, commerce media is expanding its reach beyond traditional retail, allowing brands to connect with shoppers across multiple touchpoints, from CTV to post-purchase experiences. Data-driven, targeted advertising is the new name of the game, and it's transforming how businesses engage with consumers. 🛒💡 To learn more about commerce media, come join me at IAB's Connected Commerce Summit tomorrow and Wednesday, Sept 17 & 18 https://bit.ly/3KcuThl We have a few tickets left! #CommerceMedia #RetailMedia #DigitalMarketing #AdTech #DataDriven

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Our research shows that more than 70% of brands & retailers report using manual processes to either predict or react to supply chain disruptions... Be part of the lucky 30% and automate your way to better #supplychain outcomes. Check out our latest piece on omni-market costing >>> protect your margins & mitigate risk in the #retail supply chain. Bamboo Rose | #innovation #technology #strategicsourcing

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There’s no better way to wrap up 2024 than being featured in Forbes, sharing how Evermile and #AI are reshaping the future of retail. We’re incredibly proud of our mission to empower local businesses through AI and honored to be recognised by Catherine Erdly and the #Forbes #UK team as leaders in this space. As highlighted in the article: "AI adoption will define small business success in the next decade." Time is the biggest challenge for business owners. With small teams and endless tasks, they’re juggling everything - from managing orders and deliveries to running marketing campaigns and handling customer inquiries. This is where AI steps in. Our AI agent, #Miles, automates up to 70% of daily operations, freeing up time and resources. From deliveries to marketing, Miles acts as a trusted team member, enabling small businesses to operate like companies with teams 10x their size. With 2025 just around the corner, we’re thrilled to continue driving this #transformation and unlocking big opportunities for local businesses everywhere. #Retail #AI #LocalBusinesses #Growth #tech

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The precarious position of CEOs in #retail and #consumer #packagedgoods (CPG) industries stems from the high volatility and rapid changes in consumer behavior. Unlike sectors like automotive or finance, where purchase cycles are longer and more predictable, consumers in retail and CPG make frequent, easily influenced choices. This makes it quickly apparent when a brand is underperforming, and boards are more inclined to replace leadership in hopes of finding someone who can drive the company to the top of its category. The pressure is intensified by stakeholders’ expectations for radical growth, especially when a predecessor achieved success through incremental improvements. New CEOs often face the challenge of balancing strategic renewal with the need for quick results, all while navigating a rapidly shifting consumer landscape. Longevity in these roles hinges not only on having a compelling vision but also on the ability to adapt and execute effectively, seizing the opportunities that change presents. Ultimately, CEOs who consistently deliver value to both consumers and shareholders will be the ones who thrive in these high-risk, high-reward positions!

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Consumer Purchase Data continues to drive value - Affinity Solutions is right in the center.

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I recently listened to Black T-Shirts Podcast with legendary Brent Smart and Adam Ferrier, interviewing Wanda Pogue, an accomplished traditional strategist who's now pioneering something called "post-creative strategy." A new model of strategy that feels like it brings a tech-product and experimentation mindset into the brand world (which is my black t-shirt). The new model: Instead of crafting one big idea (or release), you develop your brand proposition and roll out multiple pieces of creative across different demos on social media. Then, you observe what over-indexes and mine into the comments for insights. You can optimise the creative or evolve it based on the new ideas that come straight from your target audience; because the best customer ideas come when they’ve never been asked for them. What I love about this approach is how it merges speed, experimentation, and real-time market insight. It's more than just A/B testing or feedback generation—it's essentially running in-market focus groups. The insights gained from real audience interaction often outshine pre-creative testing. I’m fascinated by these innovative shifts in strategy and how they’re reshaping how we gather insights. And how else we can apply a product mindset into the brand and marketing world. Experimentation is a scary mindset in the brand context, but just the same as with product, as long as you have your fundamental strategy right, everything else could and should be an experiment. Keen to know what you think of this approach, or what you think of experimentation, is it too scary? Too expensive? Or?

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