I recently saw this clip, and it was hilarious 😂 🤣.
But I thought that it subtly (scratch that) blatantly related UX, and I wanted to share my thoughts:
This waterslide is similar to how many businesses treat their products. You can either:
1. Launch head-first, with no guardrails, safety nets or clear outcome. Subsequently, when things come crashing down around you, it shouldn't be surprising.
2. You can launch your product in a way that leaves you hitting the brakes and trying to corral a runaway train — costing you ⌚ & 💸 in the process, as well a few possible apologies.
Both of these ways are ❌WRONG❌. There is another way.
1. GET USER FEEDBACK.
There’s a fine line between "complaints" & "feedback." Many times the feedback is loud, boisterous, and comes with some expletives, or inflammatory phrasing...but even those turds 💩 can have a gold nugget buried within.
Setup channels for obtaining user feedback, whether its:
• Allowing users to post their gripes to the wall of your social media pages.
• CS channels (chatbots, call centers ... human or otherwise).
• Email campaigns asking for feedback and survey completion.
• Or even those annoying pop-up modals that appear when you're in a hurry, trying to use an app, and it asks, "How are you liking the app?"
2. LISTEN TO YOUR USERs
Don't just open channels that allow your users to vent 🤬 and cry 😭 about how much they 🔥hate🔥 your product, but actually utilize them. Check out some of the things that people are saying.
"A picture is worth 1,000 words"
...but "A word is also worth 1,000 words."
Did you know that the best way to be INTERESTING, is to be INTERESTED. When you hear from your users, ask yourself:
• "Do they have a valid point?"
• "Will asking a follow-up help me understand them better?"
• "Is this something we can work on?"
• and "Is this even worth changing?"
You can't make every little change to please everyone; but in maintaining a relationship with your customers, remember, it is just that: A RELATIONSHIP.
There's hills for both sides to climb.
When you change your product, this will take some time for the user to come to grips with; but with compassion and understanding (a.k.a. brand trust) they'll learn to live in this new world.
Vice versa — as a business — when your customers give feedback, try to work with them & meet their needs. A person may not know what they want, but they know what they need. Most of the time, if a need is not being met, that's when the real issues start; most people don't complain *just* to complain (even though it feels that way).
3. TEST EARLY, TEST OFTEN
Self explanatory, but you can save yourself headache down the road with some "constructive headache" — I mean “criticism” — now.
https://lnkd.in/gXfki6yh
#design #ux #experience #americandad #feedback #thinkoftheusers #product
Evan Dekalb