Jim Walker

My .02 cents... Personalized healthcare marketing is set to transform the industry in 2025, leveraging advancements in data analytics and artificial intelligence. Marketers increasingly use patient data from various sources, including electronic health records and social media, to create highly tailored campaigns that speak directly to individual patients. AI-powered tools enable the analysis of vast amounts of data to identify patterns and predict patient needs, allowing for more targeted messaging. Regardless of how we get there, our end goal must be continually improving patient engagement and satisfaction, which will ultimately lead to better health outcomes.

10

🌎 To unlock new opportunities for attracting users and increasing trust in the field of medical services, it is necessary to use Google's Passage Indexing. This allows search engines to index not only entire pages but also individual text fragments. ❓Why is Passage Indexing so important for medical service websites? It's simple: ⬇️ 🔎 Increased search accuracy: Users seeking medical advice appreciate quick and accurate answers to their queries. Passage Indexing helps websites provide more precise responses, especially in competitive and complex niches such as bariatric surgery or rhinoplasty. 📊 Boost in organic traffic: Potential patients can quickly find useful treatment and prevention tips. For example, "How to choose an experienced surgeon?" or "What to expect during recovery after surgery?". 📉 Reduction in bounce rates: Swift access to information decreases the likelihood of users leaving the site without answers to their medical questions. For instance, "Recommendations for preparing for rhinoplasty surgery." 🚩 However, there can be challenges: 🔸 First, technical: The site needs careful preparation, proper content structuring, and keyword optimization. 🔸 Second, competition: Improved search accuracy lowers competition, crucial in complex medical service niches. 🔸 Third, information relevance: Keep content updated to maintain user trust and meet search engine standards. For example, add a new article on rhinoplasty or new trends in dentistry. 💎 Strategies: 💻 Quality content development: Medical websites should focus on accuracy and information relevance. 🌐 UX optimization: Enhance page loading speed, implement responsive design, and ensure user-friendly navigation to convert visitors into potential patients. 🔎 Analysis and results monitoring: Regular analysis and strategy adjustments help adapt to changes. 📨Contact me to learn how our proven strategies can help your clinic thrive in the competitive medical market! #TopTenLead #SEO #Google #GooglePassage #medicalebsite #UX

3

Three issues with SEARCH in Healthcare Marketing: Too much "marketing" is dependent on you being FOUND. Remember: consumers are not searching for YOU; They are looking for SOLUTIONS. If your strategy is heavily leveraged in search, consider these and pivot from search as your primary digital marketing channel. SEARCH PROBLEMS: 1. IT'S CROWDED Problem- High Competition: The healthcare market online is incredibly saturated. Every hospital, private practice, telehealth service, specialists and pharma company is competing for the same keywords. This heavy competition can make it difficult to stand out. Impact - Visibility Challenges: Getting your ads or content seen by potential patients can be challenging. Brand Dilution: Your unique selling points may get lost in similar offerings, making it harder to differentiate your brand. 2. IT'S EXPENSIVE Problems - High Cost-Per-Click (CPC): Due to heavy competition, the cost-per-click for healthcare-related keywords can be exceedingly high, driving up the overall cost of SEM campaigns. Budget Strain: Smaller practices find it difficult to compete against larger organizations with dominant marketing budgets. Impact - Lower ROI: The high advertising costs can lead to a lower return on investment, especially if the campaign does not attract the right audience or result in patient conversions. Resource Allocation: High costs might necessitate cutting back on other vital marketing initiatives or patient services to afford the SEM expenses. 3. IT COMMODITIZES YOUR EXPERTISE Problems - Perceived Sameness: When healthcare services are marketed through search ads, there’s a focus on keywords and competitive bidding rather than the unique qualities of your practice or expertise. Plus, when a consumer has many options for care, it does not create a "buy-in" from that person. They can just go anywhere. You do not stand out as special or unique. Price Competition: Search engines and paid ads often reduce complex, valuable healthcare services to mere search terms, making them appear interchangeable with others and driving competition primarily on price and convenience. Impact - Value Erosion: The emphasis on keywords can erode the perceived value of specialized, high-quality care, making it harder for experts to communicate their unique benefits. Patient Mistrust: Patients may struggle to differentiate high-quality, specialized care from general offerings, potentially eroding trust and leading to decision paralysis. What if you (and your care) found them first, before they started looking for a solution? It’s easier than you think. #DTC #healthconsumers #healthcaremarketing

36

23 Comments

In today’s speedy-paced virtual world, the healthcare enterprise isn’t always exempt from the developing need for effective digital medical advertising agencies for healthcare. With extra professionals and patients moving online, healthcare businesses must reach their audience through the right platforms. This is where the top digital medical advertising companies come into play. These businesses have the know-how to design targeted campaigns that meet enterprise standards and regulatory necessities, ensuring compliance and effectiveness. By participating with specialized companies, healthcare specialists can recognize patient care even as their brand grows online. 👉Follow me ✅ Sanjeev Kumar for awesome tips & tricks related to Digital Marketing ✅To read quality articles on innovative Digital Marketing strategies, visit:- https://lnkd.in/gQaxq6-J ✅ DM me if you need any help with Digital Marketing & AI automation ✅Subscribe to Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5 #entrepreneurs  #entrepreneur #entrepreneurship  #entrepreneurlife  #startuplife  #startupcompany  #business101 #business #entrepreneurlifestyle  #startup #businessawards #company  #ceolife #ceo  #founderstories #founderjourney  #ceo  #owner #founder  #digileap #Digileapmarketingservices #Startups  #VentureCapital  #LeanStartups  #Economy  #Economics  #iima  #iim #iimkozhikode #iimindore  #isbalumni  #usabusiness  #ukbusiness #ukbusinessowner  #usabusiness

17

Read on to discover how technical SEO ensures better rankings and user experience by improving your site's speed, crawlability, and indexing... #technicalseo #seo #blogging

1

1 Comment

Did you know that direct mail marketing can yield a remarkable response rate compared to other channels? Research shows that direct mail’s average response rate is around 4.9%, significantly higher than email at 1%. Understanding how to effectively use direct mail can truly empower dental practices to connect with potential patients. By crafting targeted messages that resonate with your audience, you not only stand out but also build lasting relationships in your community. Exploring this powerful strategy can help you tap into new opportunities for growth. What are your thoughts or experiences with direct mail marketing? Let’s share insights and support each other on this journey to success! #DentalMarketing #DirectMail #DentalHeroes #Empowerment #Community https://lnkd.in/ge_6Z5tq

1

🚨 Google Pauses New Opioid Painkiller Ad Policy 🚨 Google Ads has indefinitely paused its recent policy update regarding opioid painkiller advertisements due to implementation challenges. The update aimed to allow ads discussing opioid painkillers for awareness and abuse prevention, but not for promotion or sale. This pause highlights the difficulties in balancing public health discussions with responsible advertising. 👉 Key Points: ▶ Policy intended to allow certified ads for public policy solutions. ▶ Implementation challenges led to indefinite pause. ▶ Existing policy on opioid ads remains unchanged. For more details, read the full article https://lnkd.in/gFwAhHuz #GoogleAds #DigitalMarketing #AdPolicy #PublicHealth #OpioidCrisis

1

Healthcare Advertising META changes 2025 During a recent roundtable discussion with healthcare agency founders, we unpacked the significant changes Meta will implement starting in January 2025. These updates will impact how healthcare advertisers manage data, create audiences, and optimize campaigns. Here’s what you need to know and how to prepare: 1. Key Updates to Meta’s Data Handling for Healthcare Advertisers Meta will begin categorizing data sources (e.g., Pixels, CAPI, or domains) into healthcare-specific categories, which will impose varying levels of restrictions: • Fully Restricted Properties: Domains tied to specific conditions (e.g., treatmydiabetes.com) will no longer allow website conversion campaigns. • Mid Restricted Properties: Broader domains, such as general hospital websites, will face restrictions on lower-journey campaign optimization. 2. Immediate Steps to Take Audit Your Data Sources Now: • Log in to Events Manager in your Meta Ads account. • Select your data source (e.g., Pixel). • Navigate to Settings and click Manage Categories to check your data source classification. Although final categorizations won’t be available until later this year, an appeal process may be available if your classification is incorrect. 3. Implications for Your Campaign Strategy These changes primarily affect lower-journey (LJ) or bottom of funnel optimization and audience creation using Pixel or CAPI data. • Retargeting and Lookalike Audiences: Lower Journey retargeting based on website events could be limited or depreciated. • Lead Form Campaigns: At this time, there are no announced restrictions on lead form data, so this remains a viable strategy. Strategic Adjustments: • Front-of-Journey or top of funnel (FOT) Campaigns: No changes required. These campaigns remain effective. • LJ Campaigns: • Conversion campaigns must pivot to focus on click-to-action events (e.g., “Fill Form”) instead of form submissions. Why This Matters These changes will force healthcare marketers to rethink their lower-funnel optimization strategies. However, there’s no need to panic. There are always creative ways to adapt and continue driving results—we’ll just need to work smarter. We’ll share updates and additional insights as we receive more information from Meta and other industry leaders. If you have any questions or concerns about how these changes could impact your campaigns, our team is here to help!

2

Tailor #llm outputs to intended audiences - driving better engagement and innovation. From improving patient communication in #healthcare to refining training for professionals, discover how to format and implement audience persona patterns, explore real-world use cases, and get advanced tips to optimize your AI outputs. #AI #AudiencePersona #HealthcareAI

8

2 Comments

Are CMOs becoming CAOs? CAO = Chief Advertising Officer. Looking at the new #Gartner survey of CMOs, paid media spending has gradually increased and has overtaken the spending on #Martech. While the survey also highlights that IT is getting more involved with Martech stack, its also a welcome sign that the budget may get split between #IT and #Marketing thereby giving some leeway to the already depleted #CMO budget. My only worry which is also in the long term will affect marketers is, what is the reason for a steady decline in marketing budgets? If you are a #marketer, you have something more to worry about beyond the budget cuts. And that's #GenAI.

15

1 Comment

What if the most powerful tool in healthcare marketing isn't a tool at all, but the community itself? In healthcare, as in marketing, we often get caught up in metrics, campaigns, and ROI. But there's a shift happening. The most forward-thinking organizations are turning their focus outward, to the very people they serve. Here’s a more in-depth article I wrote for the Rhythm blog: https://lnkd.in/gDddkE9T Community-based marketing in healthcare isn't just a trend. It's a fundamental reimagining of the relationship between providers and patients. It's about seeing your community not as a target audience, but as partners in health. This approach brings challenges. It requires vulnerability, genuine listening, and a willingness to change based on community feedback. It means navigating complex regulations while building authentic connections. It's messy, unpredictable, and often slower than traditional marketing. But the payoff? Immense. When done right, community-based marketing leads to better patient outcomes, increased trust, and a deeper understanding of the real health needs in your area. It transforms marketing from a cost center to a catalyst for positive change. The beauty of this approach is its scalability. Whether you're a small clinic or a large hospital system, there's always a way to engage more deeply with your community. Start small. Listen intently. Be willing to be surprised by what you learn. In my experience, the organizations that embrace this approach don't just grow—they evolve. They become an integral part of the community's health ecosystem, not just another provider option. What's your take? Have you seen examples of community-based marketing in healthcare? What worked, and what didn't? Let's learn from each other's experiences. #healthcaremarketing #medicalclinicmarketing #communityhealthcare #digitalhealth #communityhealth

5

How do you master master the use of personas and buying groups? We wrote a 2000-word How to blog post on this. The link is in the comments ⬇ Here is the TLDR version. Understanding entire buying groups is foundational for effective Account-Based Marketing (ABM) in healthcare tech marketing. ABM, in particular, requires a deeper understanding of how decision-makers function as a group. Key Components of ABM Persona Development: 1️⃣ Identify your Ideal Customer Profile (ICP)   - Define the characteristics of your ideal customer organization 2️⃣ Map out the buying group   - Typically 6-7 people, sometimes 10+ in larger organizations   - Key roles: Champions, Decision-makers, Influencers 3️⃣ Create detailed personas   - Focus on champions and primary decision-makers   - Include role, responsibilities, goals, challenges, and decision-making influence 4️⃣ Understand buying group dynamics   - Describe how the group works together   - Identify shared challenges and success metrics Creating The Buyer Journey Break down the journey into four stages: 😕 Problem definition 🔎 Solution definition ⚖ Vendor evaluation 🤝 Decision-making For each stage, identify questions and issues each persona is addressing. Gathering Information for Persona Creation: 👉 Internal sources: Sales team, Customer success, CRM data 👉 External sources: Customer interviews, Industry reports, Social media 👉 First-party research: In-depth buyer interviews, Win/loss analysis Putting It All Together: 1️⃣ Develop targeted content strategies 2️⃣ Create personalized engagement plans 3️⃣ Tailor campaigns to specific roles and journey stages 4️⃣ Align sales and marketing efforts Persona development is ongoing. Regularly refine your personas as markets and buyer behaviors evolve. Read the blog post for a more detailed set of instructions #AccountBasedMarketing #ABM #B2BMarketing #BuyerPersonas #MarketingStrategy #HealthcareTech

9

9 Comments

Want to improve the quality and consistency of AI’s written output? Wonder how prompts, context, and templates can help?   In this article, we explore AI prompting techniques for getting quality written results. Why It’s Important to Balance AI Assistance With Human Creativity and Expertise There are currently two extreme views on artificial intelligence (AI) in […] The post AI Prompting for Writing: How to Get High-Quality Output appeared first on Social Media Examiner.https://https://lnkd.in/e8RvRCWy

2

Why is healthcare marketing so afraid to leverage negative emotions? I had a lively debate with Jerry Hobbs around this question. Patients (the entire population) have felt a ‘broken’ healthcare system at some point in their experience with it. If we have the joint recognition of a universal frustration why can’t we use that negativity to create positivity? Social algorithms can clearly be seen leveraging the power of negative emotions. How do we use that knowledge to create a shared negative perception into something that bonds us towards solving it? #advertising #marketing #healthcare

5

1 Comment