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Most DTC marketing teams do not realize in ~2 years, they will have hundreds of agents…
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Client expectations for AI project outcomes are unrealistic. How will you manage the risks effectively?
Right now, it's so important to illustrate all the limitations and expectations for AI projects before they ever begin. If a client knows the capabilities of AI and still wants to move forward, it likely means that they will take an iterative approach. Unfortunately, many people are promising the world with AI, only for expectations to be too high and deliverables miss those expectations. AI doesn't change the number one client rule: underpromise and overdeliver.
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AI automation falls short in addressing a complex customer query. How can you ensure effective resolution?
For now. I am pretty bullish that as AI agents get better and better, the ability to solve complex problems will get better. Now, AI will always fall short. Humans will always have skills that AI is hoping to achieve. We are the standard in all of this. It's best to assume that today, AI will make mistakes. But don't let that stop you from learning as much as you can about this incredibly powerful technology.
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You're aiming to excel in AI innovation. How can you carve out a niche to propel your career forward?
Every company is trying to figure out AI. Want to stand out? lead the AI charge for your team. Here are 3 steps to lead that initiative. 1. It starts with being aware. The more aware of AI you are, the more you can start to see how to implement it. I recommend daily AI newsletters to stay caught up in the changes. 2. Test AI tools. If you spent 30-minutes per day testing a new AI tool, you will naturally know more about what AI can do. 3. Talk to people in the world of AI. There are hundreds of AI content creators out there now that can help you learn new skills. Most of them would be willing to chat and help you learn more. Master AI before it masters you.
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