Jim Mollica

How is your marketing and advertising strategy working? New Study Finds Digital Out of Home Advertising Surpasses Other Media in Driving Favorability and Action Among Consumers Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%) https://lnkd.in/eV-8zHpZ How can I help your business or project with it’s Marketing and or Advertising Strategy? Please message me if your interested in booking a strategy call #marketing #advertising #digitalmarketing #consultations #smallbusiness #projects #booktoday Stitt Marketing LLC

5

This is absolutely worth a read for any brand looking to explore the RMN space and any advertiser assessing where to invest their dollars for the greatest impact in 2025.

15

The intersection of sports and streaming is transforming how fans experience live events. From the rumored $1 billion FIFA deal with Apple to Roku's MLB streaming and the NBA's colossal media rights deal with NBC, Amazon, and Disney, the landscape is buzzing with excitement. Streaming platforms are not just showing games — they’re reshaping sports consumption with flexibility, exclusive content, and deep fan engagement. Sports are driving new subscriptions and ad revenue. With sports becoming a key player in the streaming world, the future looks bright for fans, athletes, and advertisers alike. Read on for more: https://heyor.ca/suyiiU #SportsAndStreaming #DigitalMedia #LiveSports #StreamingFuture #SportsAds

5

✅🖥️ 🛒 The Hollywood Reporter (10/23): “In a bid to expand their user base and to reduce churn, a slew of streamers have cut deals with companies in the grocery business, betting that aligning entertainment with those selling a necessity like food can bolster both sides of the equation. On Oct. 8, Disney and Kroger announced a deal that will give Boost With Kroger Plus members ($99 a year) a subscription of their choice to ad-supported Disney+, Hulu or ESPN+ at no extra charge; this summer, WBD pacted with grocery and food delivery service DoorDash, giving DashPass members ($96 a year) free access to the ad-supported tier of Max; in November, NBCU teamed with the similar service Instacart to give Instacart+ members ($99 a year) free subscriptions to Peacock; and Walmart continues to offer comp Paramount+ to its Walmart+ ($98 a year) subscribers. The streaming partnerships follow, of course, the original bundle of video and vittles: Amazon Prime. A Prime membership for $139 a year gets users Fallout, Thursday Night Football on Prime Video and a discount on focaccia (and other products) in Whole Foods stores. (Netflix, meanwhile, has dismissed the idea of bundling.) Times are tough, budgets are tight from a household perspective, and so there are trade-offs that consumers are being forced to make,” says Deloitte. “And that’s why we think it is a really interesting proposition for streamers to be partnering with these grocers or delivery subscriptions, because those things are, for all intents and purposes, non-negotiables.”Entertainment subscriptions are seen as disposable, Arbanas says, with consumers being picky about what they keep and what they cancel. And surveys suggest that consumers also feel like they aren’t getting great value from them.” ⬇️ #ecomm #shoppable #streaming #ctv #ott #avod https://lnkd.in/eqyJxbHc

8

Looking forward to this discussion on the future of #measurement & the incredible insights from this amazing panel! #attribution, #MMM, #MTA

19

2 Comments

"Warner Bros. Discovery saw TV advertising fall 13% in the third quarter of 2023, to $1.71 billion. Paramount Global registered a 14% dip in the same category, to the same figure, while NBCU logged a decline of 8.4% to $1.91 billion. Disney noted “a decrease in advertising revenue” at ABC and its local TV stations and “a modest increase in advertising revenue” at ESPN and around its other sports programming. Even Fox, which relies more directly on sports, saw its overall ad revenue fall by 1.6%. These results challenge the conventional wisdom that TV advertising will grow even with declining ratings because major advertisers can’t resist the power of the medium’s mass-market reach. Many observers were surprised to see the double-digit drops at Paramount Global and WB Discovery, both of which are heavily dependent on big bucks from ads to bolster the bottom line." by Brian Steinberg https://lnkd.in/gzdhFfTF

6

This is such a wonderful news to learn that Connected TV is gaining traction in this marketing world. Honestly, everytime I see a brand buying the tiny bottom footer of the top header banners with illegible fonts and images on mobile, I cringe and almost want to scream. Cheap CPM and CPC is not about sacrificing your brand image to chase the reach figure. A reach is nothing to your potential customer is you can’t even communicate your message clearly and standout from the crowd. Time to rethink everyone? What metrics matter most? Ultimate is always the revenue and margins, not your reach and frequency figures. When will we shake off this mindset?

5

Great article from The Wall Street Journal Sarah Krouse and Antenna data. This should put an even greater emphasis on the cancellation process (or even better pause process) as well as new ways to win them back. Can’t be about making it hard to leave because consumers will remember that when the next show they want to watch is back (what does “must-see” mean anymore?) perhaps without the need of governemnts “assistance” in getting us there. And to the broader point of the article and Antennas work, Reclaim will join Retain as the third foot for a successful business model (joining Win of course) The opportunity to provide a more holistic, simpler experience for the consumer is right in front of us and just requires industry players to reject the “but that’s not how weve done things” mentality. From subscription management to content discovery - it all comes back to making the experience simpler for the consumer. Jonathan Carson - looking forward to diving into this all on tomorrow’s panel!

21

🎙️ Check out our latest podcast episode! We're diving into the two biggest topics in ad tech: the Google antitrust trial and the US presidential election—key issues for our democracy. As the trial approaches its conclusion, our editorial team shares insights from Programmatic I/O and explores the potential fallout. What if Google has to spin off part of its ad business? What would that mean for the ad tech ecosystem? What if they win? Don't miss this discussion!

2

Once considered a safe haven from controversies, #CTV may be facing some challenges. Jeremy Goldman and Paul Verna with the scoop in today's EMARKETER #Marketing & #Advertising Briefing.

12

2 Comments

Instacart and NBCUniversal’s new partnership connects CPG with Streaming and has the potential to change retail. NBCUniversal and Instacart are broadening their existing collaboration to introduce a fresh retail media avenue, allowing Instacart’s CPG advertisers to interact with viewers through NBCU’s streaming and linear TV content. In late 2023, the two companies united to incorporate NBCU’s Peacock streaming platform into the Instacart+ membership package. Now, advertisers gain access to engage consumers through NBCUniversal’s content and analyze campaign effectiveness by leveraging ad exposure and purchase data from Instacart. Tim Castelli, VP of Global Advertising Sales at Instacart, highlighted the forthcoming capability for NBCUniversal advertisers to utilize Instacart’s first-party audience data to enrich their streaming campaigns and validate their impact through closed-loop measurement. This seamless integration presents a mutually beneficial scenario for consumers and brands alike, enabling viewers to encounter a CPG ad on streaming platforms and have the product delivered within an hour via Instacart. The rollout of this offering is slated for Q2 on the streaming service, with plans to extend to linear programming. With this collaboration, CPG brands can engage with the next wave of grocery shoppers in an immersive setting. This initiative aligns with a broader trend among established retail media players such as Instacart, aiming to integrate their first-party shopper data into third-party advertising environments. https://lnkd.in/g9rcxrVJ #digitalmarketing #retail #firstpartydata #CPG #advertising #OTT

1

HAVE YOU CONSIDERED ROKU FOR MARKETING? With so many option it can be confusing about what is the best strategy. I can help you. If you would like to expand your brand while reaching your target audience, you need to advertise on Roku. Let’s talk. #marketing #ROKU #advertising #consultant

1

Retail media networks need a deeper integration of DOOH with all its elements (The Media Leader): Sam Knights, CEO of SMG. The halo effect highlighted by Co-op and Circana’s study emphasises the huge potential wins to be had by integrating OOH into retail media network offerings more seamlessly. We’ve used a combination of retailer data, insights and previous campaign learnings to inform optimal site selection, creative direction and strategy. This data-centric […] #DOOH #digitalbillboards #digitalsignage

3

Did you know that sports fans spend more time with sports radio than digital outlets when following their teams? Join Audacy, Inc. as we discuss how brands can leverage sports radio to tap into the power of fandom. Link below.

15

3 Comments

Netflix is the latest titan to recognize the value of programmatic advertising with the announcement of its strategy to distribute unsold OTT/CTV ad space across several different providers. The Trade Desk, Google DV360, Magnite are cited as the next batch of providers. Up until now, CTV media buyers had to go through Microsoft Xandr DSP or book with Netflix publisher-direct. It reminds me of the moment when Lamar Advertising Company took the same bold step to ensure their unsold space was programmatically available in top notch, third party SSP platforms like Place Exchange and others. It’s a rite of passage. Expanding the surface area of buy-side and sell-side platforms unlocks massive revenue dollars, when done right. Some of the smartest people in the world of business work at Netflix. This is proof of that. Many hands make light work! This layers on a new dimension for marketers when they say that they can now “Netflix and Chilll”. 📺😎👏🏼 #programmaticadvertising #ctv #innovation #followthemoney https://lnkd.in/gJU9ytZi

79

5 Comments

When was the last time you saw a TV commercial? Many consumers have moved to streaming television (CTV/OTT) over linear cable, but ads are quickly infiltrating what has been an ad-free arena. Two things are happening: the American public is moving to streaming, and ads on streaming are growing fast. A recent report by DoubleVerify and TVision highlights some compelling data on the growing influence of CTV ads, indicating a shift in viewer attention that marketers cannot afford to ignore. According to the report, U.S. viewer attention to CTV ads surged to 51.5% in the first quarter of this year, up from 49.2% the previous quarter. While linear TV still holds a slight edge in overall ad attention at 54.5%, premium CTV apps have now surpassed linear TV, achieving a remarkable 56.1% attention rate. This trend signifies a pivotal moment for advertisers. With CTV ad volumes increasing across major brand categories, industries like education, electronics, and consumer products are witnessing significant boosts in ad spend. Additionally, political and government ads have seen a surge as we approach the upcoming election cycle. The report also reveals interesting insights into consumer behavior. Most households use three or fewer CTV apps, with YouTube, Netflix, and Hulu leading in viewership. Furthermore, the reach of free ad-supported streaming TV (FAST) apps, such as The Roku Channel, has grown by 9%, reflecting the expanding CTV ecosystem. So, what does this mean for advertisers? 1️⃣ Enhanced Engagement: CTV offers an interactive and immersive viewing experience, capturing viewers' attention more effectively than traditional linear TV. 2️⃣ Targeted Advertising: With advanced data analytics, CTV enables precise audience targeting, ensuring that ads reach the right demographic at the right time. 3️⃣ Flexibility and Innovation: CTV allows for creative ad formats and dynamic content delivery, allowing brands to experiment and innovate. Yan Liu, CEO of TVision, aptly stated, “Each quarter, we see advancements in CTV advertising - in terms of reach and scale but also in terms of attention and engagement from viewers.” This sentiment is echoed by the report's findings, which underscore the increasing value and effectiveness of CTV advertising. As we continue to navigate the transformation of media consumption, it's clear that the CTV trend continues to grow despite naysayers. But evenmore importantly, in the same way that death and taxes are inevitable, so are ads. Brands that leverage the unique advantages of CTV will be better positioned to engage their audiences, drive conversions, and achieve long-term growth. ❓ What are your thoughts on the evolution of CTV❓ Comment 👇 For more insights, check out the full article here: https://lnkd.in/etw-q_Ri #Marketing #CTV #Advertising #DigitalTransformation #AdTech Data Genomix

125

With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

44

Contextual advertising has entered a new era, and AI is leading the charge. Inuvo President Barry Lowenthal explains how privacy-first algorithms can help brands figure out where consumers are - and where they're going next. "Free from the confines of whatever personal data cookies and other similar programs collect, AI essentially reads consumers’ interests with “fresh eyes” by basing its recommendations on a users’ expressed intent rather than a storehouse of demographic data." #FutureOfAdvertising #AI #ConsumerPrivacy

7