Jessica Grasso

Check out the most recent episode on the Spotlight Series!

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What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

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Check this out - read how brands like BelliWelli and Olipop are shaking up the market with clever packaging, bold marketing, and buzzworthy wellness claims. https://lnkd.in/ehx5Q3aX

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I cannot think of a better way to show how important the voice of the customer is to your business than to have the Director of Consumer Insights on your very FIRST episode - nice work Julie Cudmore!

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Another exciting update from Misty Muscatel Davis (she/her) on what Circana has been up to this week! #circana #marketresearch #data #wearecircana

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Thanks BrandStorytelling for having me be a part of this fun conversation on how we (brands) can break out and get noticed in todays modern, cluttered, digital content world!

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Ever wonder why some brands can charge a premium while others get commoditized? Our new Blueprint for Brand Growth report sheds light on just that. Our analysis of 6.5 billion attitudinal and shopper data points found that brands that reach “meaningfully different” status, addressing a spectrum of practical and emotional needs in unique ways that competitors don't, have much greater pricing power, higher brand equity and much faster growth. Learn more about how brands can extend their identity and become more differentiated in this @MediaPost article: https://lnkd.in/gYqrkWkt

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In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

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This is a must-read for CMOs! Mars United Commerce recently spoke with CMOs at leading retailers to hear what business challenges they are currently facing. Michele Roney outlines three key capabilities retailer CMOs must build within their marketing organizations to help tackle these challenges. Link to read it in the comments 👇

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Lindsey Simcik and I joined over 800 practitioners for the Salsify Digital Shelf Summit in Nashville, Tennessee, to network and gain insights into the evolution of the omnichannel space. Across the different sessions, five themes emerged: 🧠 Artificial Intelligence 📋 Product Quality ⚖️ Data Governance 📊 Measurement 🌱 Digital Transformation Get our key takeaways here 👇 #salsify #digitalshelf #omnichannel

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Today’s modern consumers – especially women – are more multifaceted than ever before. How can brands break through? According to Cristina Wells, SVP Marketing, Subway, it's about delivering content and engaging guests in a much more meaningful way. "Consumer needs must be at the center of everything we do." For more insights check out the full webinar, Women Leaders Redefining Restaurant Marketing: https://okt.to/htPMeG #restaurantmarketing #subway #womeninleadership

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Measuring Consumer Engagement with #Retaildisplays is an arduous task that challenges many brand managers. In our latest blog, our goal is to help you gain insight into the #customer journey.

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In 2023, CPG #PrivateLabels grew dollar and unit sales thanks to the unique confluence of retailers investing in their own brands and consumers facing high inflation 📈🛒. Mary Ellen Lynch, principal of Circana's center store solutions practice, discusses private brand shoppers and what they’re looking for in this new #GrowthInsights episode. 🎧 Listen to the full episode!

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More insights from our team: how shoppers are reacting to higher grocery prices (and what brands and retailers can do to meet evolving consumer demand)...

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🏢 Let's not forget about in-store retail which is still a huge part of a brands overall retail media strategy. Peter Crosby & I sat down with Jeffrey Bustos from the IAB and Michael Wessel Esq. from Kroger to talk about the latest in-store media playbook! Be sure to listen 🎧 #digitalshelf #content #retailmedia #instore #omnichannel

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Don't forget to mark your calendar! If you want to gain the strategic insights needed to hit the ground running in 2025, find out where Mars United Commerce is headed so you can connect with us to jumpstart your commerce marketing in the new year. Stay up to date on where we'll be here: https://lnkd.in/e9YwBN63 #events #CES #NRF #IAB #FMI #commercemarketing

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