Jessie Burns

Excited to share my recent conversation with Event Marketer! We discussed the business outlook for agencies in 2025 and what what we’re focused on in shaping the future of #experiential marketing and owning every moment.  

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Journalists are spilling the tea about what they like and don't like. Frank Strong of The Sword and the Script shared the results of a recent Cision survey. He pulled the stats that PR pros need to know about to improve their odds of success. 42% of reporters say credibility is the top challenge facing journalism. Tip: Avoid adjectives and hyperbole when you pitch. 67% of journalists use social media to source information. Tip: Keep your social feeds active and relevant. 55% of journalists want exclusives. Tip: Consider using them judiciously. #PR #publicrelationsagency #journalism

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This BizBash blog article underscores just how vital a clear mission statement is for pulling off successful trade shows and exhibits. It’s all about knowing why you’re hosting the event right from the start, which helps align your planning, draw in the right crowd, and create a seamless and memorable experience. By asking the right questions and keeping that mission front and center, you can design events that hit your strategic goals and leave a lasting impact. Read the article here: https://bit.ly/3KQdWth #ExhibitOptions #TradeShowMarketing #EventMarketing #ExhibitCanHelp #OurTeamIsYourTeam

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In the dynamic world of PR and Communications, 2024 brings both challenges and opportunities. Media landscapes are shifting constantly, key topics are polarized, and with that comes uncertainity. But amidst this flux, there's a chance for bold, proactive actions. It starts with a mindset shift. We must rewrite the playbook to embrace disruption, challenge conventions, and deliver meaningful messages. So we know when to enter the conversation - and how! Join our free webinar on May 16th, "Focus Amidst the Frenzy: Communications Strategies in a State of forever Crisis", to explore scenario planning and crisis management with myself and Lauren Condoluci So, dive in, embrace the uncertainty, and secure your spot. https://lnkd.in/ekk94Hmi #webinar #innovation #CrisisComms #PR #comms

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To anyone wishing to help the victims of the devastating Los Angeles wildfires, please be wary of scammers (unfortunately, this needs to be said.) Ensure your donations go to actual people affected and not scammers, with these two options: 1) GoFundMe.org has an official 2025 Wildfire Relief Fund, which they use to provide direct relief to people in need after a wildfire. The donations allow them to send critical cash grants quickly and directly to people who need them. https://lnkd.in/grvfgyYr 2) As well, they have also compiled a centralized hub of all VERIFIED fundraisers related to the LA wildfires, with those impacted by the Pacific Palisades, Hurst, and Eaton fires in the section nearest the top. https://lnkd.in/gpDhhwgv

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Want to know more about how #GenAI factors into the future of #PR and #communications? Check out my friend and FleishmanHillard colleague Steve Bauer on this panel. He's more in touch with these trends than anyone I know.

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We're just 3 full work weeks away from the end of year and that clean slate new year feeling is just around the corner. We are helping our clients start on a strong foot by using December to: - reinvigorating visual presence on web and social platforms - examining communications practices to explore whether a pivot is necessary to drive the impact we want to see in the marketplace - dusting off goals, mission statements, and values to see where things have gotten sidetracked - leveraging AI and other new technologies to help those busy tasks get done faster, better, and in a more affordable way - auditing paid plugins and platforms to trim, enhance performance, and save Am I missing something? How is your team getting ready for 2025? Comment below!

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👀 Fun truths from Usher Lieberman to start your Monday (💻 + ☕) PR is PR is PR in some ways. Tune in to Coffee with Communicators for some wonderful insights from his 25+ year career in comms. Subscribe here: https://lnkd.in/gBPt76UR #CWC #communications #PR #newsletter

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We're breaking down the AP style rules for press releases and showing you how to craft a compelling announcement tailored for journalists. ➡️Click for tips and examples!

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As a Gen Xer writing about and interacting with different generations personally and professionally, I am more than up for learning Gen Z lingo! Education and open communication are key to avoiding disconnection and misunderstanding.

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Join our experts as they dive into PR Newswire's groundbreaking AI innovations. We'll explore: ✨ How AI is revolutionizing #PR & comms ✨ Our unique solution that leverages historical data to offer press release insights ✨ Findings from our State of the Press Release Report on how PR pros are embracing #AI Save your spot now and join us as we drive the AI conversation forward!

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📣 Did you miss PR Newswire's recent webinar? Don't worry! Watch the on-demand webinar now and learn how to unlock the secrets of expanding your story's impact. Our esteemed panel of industry experts dove deep into: * Unlocking maximum media coverage * Amplifying visibility and engagement * Mastering the essential distribution tools for success Seize this opportunity to level up your #PR game! Watch now and let us propel your story to new heights. #Webinar #ProfessionalDevelopment #Networking

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As the media landscape has changed, so has our approach to media training. It's still important for executives to deliver concise, salient sound bites, but with the rise of podcasts, it's become increasingly important to also hone the skills for withstanding a long-form recorded discussion. If you're curious to learn more about our media training model, I'd love to chat! [email protected] #MediaTraining #MediaRelations #Podcast #PodcastInterview #Interview

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Kara Swisher’s Burn Book is a masterful dive into the early days of new media and the digital frontier, brimming with sharp insights and unforgettable stories. Reading it over the past 24 hours took me on a nostalgic journey to the exhilarating, chaotic, and endlessly creative world of the early internet—a world I was fortunate enough to explore through ventures like Cyberdialogue, the 1995 Citizens of Cyberspace study (co-created with Time Online and the Atlantic Online), and co-authoring a series of children’s books decoding the online world for 5th and 6th graders. Swisher’s storytelling reminded me of the electric excitement of those times: a new frontier of possibility, innovation, and a fair bit of chaos. Her ability to weave personal anecdotes with larger cultural shifts is unparalleled, offering both a historical account and a toolkit for anyone navigating today’s tech-driven world. Five Key Lessons from Burn Book 1. Curiosity Fuels Innovation: Swisher captures how curiosity drove the pioneers of the digital age to break barriers. Whether you were building platforms or simply dipping your toe into the waters, curiosity was the spark that lit the flame of creativity. 2. The Power of Storytelling: In every corner of the tech world, the best ideas often succeed not because they’re the most innovative but because they’re the best told. Swisher herself is proof of this—her vivid recollections and bold commentary make the past feel alive and relevant. 3. Disruption Requires Grit: The early days of digital creativity weren’t for the faint of heart. Swisher’s tales remind us that progress often involves conflict, failures, and relentless determination. 4. Human Connection is Key: Even in the most tech-driven spaces, the human element remains critical. Relationships, trust, and understanding shaped the digital world as much as code and innovation did—and they continue to do so. I love how she celebrates her four children throughout the book. 5. Learn From History: Swisher’s reflections offer a clear reminder that the lessons of the past—about hype cycles, ethical responsibilities, and unforeseen consequences—are essential in navigating landscape. Burn Book is more than a trip down memory lane; it’s a celebration of the imperfect beauty of forging something new. Highly recommend!

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Hot of the presses! JSA+Partners December issue of Talking Points is out tackling some timely topics including: 📔 The rising role of new media in the comms playbook 💪 Integrating earned, owned and paid channels to maximize reach 💬 Insightful interview with Alexander Lee from Digiday Hope you’ll read and please subscribe to receive monthly in your inbox. https://lnkd.in/gbdRrXmW

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Being a member of Public Relations Global Network is one of my favorite parts of REED Public Relations. Birthdays are always special but getting nice remarks from our friends all around the world yesterday was extra special. Plus, with the time differences, I essentially had a two-day birthday! From Malaysia to Brussels and everywhere in between, read more about the Faces and Markets of #PRGN. #PublicRelations #PR #Marketing

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