Jennifer P.

Influencer collaborations versus brand partnerships. The opportunity for new audiences are huge in both, but what provides the best long-term rewards? All this and more in this week's episode.

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In this edition of What’s the BUZZ in Social, we explore Meta’s Reels Marketing Tips, look at how LinkedIn is Expanding their Podcast Network and revisit the adage, The Only Constant is Change:

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There are a lot of new tools out there. And while most marketers are likely used to playing with ChatGPT, they may not yet be familiar with how innovative researchers are starting to take advantage of AI to better understand their audiences. https://ow.ly/gjC550TOjx8 Outset #marketing #martech #technology

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There are a lot of new tools out there. And while most marketers are likely used to playing with ChatGPT, they may not yet be familiar with how innovative researchers are starting to take advantage of AI to better understand their audiences. https://ow.ly/xPln50TQCnW Outset #marketing #martech #technology

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Breaking into freelance PR can seem daunting, but it can be a lucrative path for professionals seeking flexibility and control over their careers. If you’re venturing into more creative fields like freelance fashion or music PR, this guide will help you launch your career: https://ow.ly/Bs9s50Uw5UO

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Here’s a quick recap of our time at the DMWF in NYC! 🗽⚡️ So many powerful insights on how AI, storytelling, and community-building are shaping the future of marketing. 🚀 Are you ready to take your brand to the next level? Let’s talk! 

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Want to master Meta paid ads and maximize your ROI? 🚀 In this video, I reveal the top strategies we use at our 7-figure agency. Learn how conversion-focused campaigns, specific audiences, creative testing, and lookalike audiences can transform your ad performance! 🔄 And don’t forget the power of retargeting to capture those hot leads who visited your site! Want to multiply your results? Follow for tips on scaling, client retention, and lead generation! 📲 #marketing #stealth #whitelabelmarketing #onlinebusiness #metaads #seo #onlinemarketing #marketingdigital #marketingstrategy #marketingtips #instagram #socialmedia #digitalmarketingagency

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70% of US marketers and agencies say social video is a “must-buy,” while 69% say the same about CTV (Source: IAB & Advertiser Perceptions) This shows the growing importance of integrating BOTH formats into your marketing strategy. 📱 Social Video is great for short, attention-grabbing content on platforms like Instagram and TikTok. These ads drive quick engagement, shares, and interactions, making them ideal for building brand awareness. 📺 CTV (Connected TV) is perfect for delivering longer, immersive ads to highly engaged audiences on streaming platforms like Netflix or Hulu. CTV ads allow precise targeting and measurable results, offering deeper engagement and higher ROI. 💡 By combining the real-time engagement of social video with the immersive reach of CTV, you can create a powerful, cross-platform strategy that reaches your audience wherever they are. 🚀 Stay ahead in the advertising game—follow @NewRoadAdvertising for more expert insights and strategies! #NewRoadAdvertising #DigitalAdvertisingAgency : : #OTTAdvertising #VideoAdvertising #CTVmarketing #SocialMediaMarketing #StreamingAds #GeoTargeting #StreamingTrends #AVOD #OTTads #OTT #OTTStrategy #VideoROI #VideoCampaigns #OTTads #BusinessTips #MarketingTools #MarketingStrategy #BusinessTrends #MarketingDigital #DigitalMarketing101 #GrowYourBusiness #LocalMarketing #DigitalMarketingAgency #MarketingTips #DigitalMarketingExpert #ContentMarketing #MediaTrends #MarketingTrends

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AI is reshaping the marketing world, offering new and creative opportunities to innovate and engage at scale. How are CMOs taking advantage? Join us this Friday for an exclusive panel discussion – "Leading with AI: How CMOs Can Maximize AI’s Impact on Marketing." You'll hear about: 🤖 AI in Action: EMARKETER’s Head of Marketing, Jonathan Tam, will discuss how AI is already improving our marketing efforts. 🤖 AI at EMARKETER: Vice President of GenAI Dan Van Dyke will share the vision and strategic steps behind our AI innovations, including a preview of EMARKETER’s AI Search feature. 🤖 CMO Success Stories: Principal Analyst Kelsey Voss will reveal how CMOs redefine team dynamics, fuel creativity, and drive customer engagement through AI. Save your seat: https://lnkd.in/ercuKKAq

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TODAY at 2 P.M. CDT: Learn how to use storytelling to help your PR efforts inform, captivate, persuade, build support and be remembered. Join this PRSA Learning Webinar to learn more about the science of storytelling.

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Ignoring search intent? That’s like selling winter coats in summer. Align your content, or lose your audience. Make sure your content strategies serve your audience with brand-fueled topical maps.

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Marketing wisdom wanted! 🎓 AI is powerful, but it's no silver bullet. Theresa Kushner's article explores how a healthy dose of marketing knowledge can keep your AI on the straight and narrow. Get the wisdom you need to leverage AI effectively. https://lnkd.in/ezGPKyGw #marketing #marketingtechnology #AI

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