Jennifer Ziman

I thought this was a great example of how advertising goals can align with culture and impact. Transformative approaches to leadership need to be in alignment with other strategies, and with leadership and data being so tightly intertwined, it makes sense that forward-thinking businesses are thinking about advertising in the context of their long-term organizational goals. #Culture #Advertising #Leadership

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ✅ Understand the impact of cookie deprecation on transaction methods and devices ✅ Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ✅ Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Can you get big results with advertising? Yes, you can! On today's episode we talk with Debra Bowers who shares how she helps clients get great results and shares insights on key ad strategies in new channels like streaming / connected TV. Remarkable Marketing Podcast

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Have you ever found yourself searching terms like "can I drive with a nail in my tire?" I know I have and based on the data, so has the majority of the population. As people search using Google’s SGE, long-tail keywords and FAQs with high search volume will become key players in the SEO game. For example, the search term “can i drive with a nail in my tire” will be more likely to populate compared to the term “toyota tires” based on how people search in Google. Story Amplify Read more in my latest with Forbes Agency Council below: https://lnkd.in/gs6AUTcA

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Looking for data-driven insights on the risks of cutting advertising? This article by Megan Poinski and contributor Matt Voda delivers exactly that—with compelling research and a real customer story to back it up. Reducing advertising spend is a short-term fix with long-term repercussions. For B2B SaaS companies, consistent brand presence is crucial. Pulling back now could mean playing catch-up later, at a higher cost. The research in this piece underscores why staying the course is essential to long-term growth. Read the full article here: https://lnkd.in/gDV727m3 #B2BMarketing #SaaS #BrandStrategy"

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A compelling argument for the importance of experiments and the use of Bayesian modeling. The objection/notion of isolated, walled garden experiments is slowly becoming obsolete. As advertisers increasingly leverage open-source or proprietary geo/user-based experimentation on their own internal metrics, the need for incrementality testing as the gold standard for establishing media causality becomes undeniable. Incorporating experimental data into a Bayesian framework should enable more accurate and actionable insights in this regard.

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Subliminal advertising has been a topic of fascination since the 1950s, but does it still work in today’s ad-heavy environment? 📺 One fascinating fact: consumers process millions of bits of information unconsciously every day, meaning many ads still affect us even if we don’t realize it. But with attention overload, the real question is—should brands focus on what’s hidden, or on capturing attention openly and authentically? Check out this insightful piece by Infillion’s Jamie Auslander on the evolution of subliminal messaging in advertising. #Infillion #AdvertisingTrends #SubliminalMessaging #ConsumerAttention #MarketingInsights

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Advertising doesn’t have to ruin the reader experience. In fact, it can enhance it. On this week’s LaunchPod, Caroline Albanese, Product Director at Dow Jones, joined and talked about the product-thinking side of advertising and leading award-winning ad innovations at The Wall Street Journal (plus Barron's, MarketWatch, and Investor's Business Daily). We covered: 🛠 How Slate balanced the needs of editorial, readership, and ads 🙅‍♀️ Her biggest early launch flop and the lesson behind it 🚧 The power of knowing when to say no to an idea ➕ Plus more... Caroline’s work has helped WSJ become a leader in ad innovation while maintaining an excellent reader experience and driving a huge subscription base. Curious how? Tune in: 📺 YouTube: https://lnkd.in/e685zk6N 🎧 Spotify: https://lnkd.in/eez8Y9nt 🎧 Apple: https://lnkd.in/eWHR6uKm

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Action Items for the Growth Marketer: Leverage AI-driven data insights to optimize both inbound and outbound marketing strategies. Balance your efforts on new customer acquisition with strategies focused on customer retention and expansion. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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Many marketing leaders have made heavy investments in technology. But, is a growing tech stack a good thing? Based on some of the research and other conversations I have had, it may not be as helpful as many think. I take a look at this in my latest article. https://lnkd.in/ew2ySyr8 #martech #b2b #technology #growth #makegrowthsimple #ROI

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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The Multiplier Effect Marketing isn’t just a function—it’s a force multiplier for your business. When done right, it doesn’t just support growth; it accelerates it. The key? Leadership that aligns your vision, strategy, and team. Fractional CMOs don’t just manage campaigns—they reframe possibilities. Curious how this works? Let’s connect. #LeadershipMatters #BusinessGrowth #MarketingExcellence

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New Blog Post Alert : https://lnkd.in/gqDPwtw6 High-value consumers don’t decide to buy after just one ad—they need multiple touchpoints to build trust and make a decision. That’s why multi-touch advertising campaigns are game-changers. 🌟 By engaging your audience across different platforms—print, digital, social—you create a consistent brand experience that keeps your business top of mind. From a magazine ad to a targeted digital ad leading them to your website, every touchpoint works together to guide them toward conversion. 💡 Ready to craft campaigns that connect and convert? Download our free guide: How to Capture the Attention of High-Value Consumers and start driving real results today! 🚀

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Listen: Comparing the same 3 datapoints against competitors has gotten a bit tired. As marketers, we talk alllll the time about the importance of niching down, yet we're all still using the same few general success metrics across industries and verticals. Fatigue has set in and even if the number is genuinely impressive, it just doesn't have the same OOMPH anymore. But we've still got to find ways to communicate: - How much money we can save you - How much time we can save you - How happy our customers are - How easy it is to win with us So we've got to find ways to do that beyond the ones that people have started to tune out or not take seriously. That's why finding new metrics & datapoints to demonstrate success MORE SPECIFICALLY can be so powerful. (Instead of simply increasing ROI by 100% vs. 200% vs. 300% and so on until the world stops spinning and there exists no more investments to return on!!!) The 37signals Rework podcast is one of the few I consistently listen to — and in a not-so-recent episode, they covered both how they hire & measure the success of hires. At the one-year point post-hire, they make a determination on whether or not they would say "HELL YEAH" to hiring this person again. If not, they posit, maybe it's best to part ways. As a marketer by trade who now works in the recruitment tech space, I loveeeeee thinking through creative ways recruiters can demonstrate their unique impact. How cool would it be to take 37signals' "HELL YEAH" index and turn it into a metric you can then use in bizdev moving forward? "X% of my hires result in a HELL YEAH a year down the line — meaning both the client and the candidate would make the same decision again if they could go back in time." What I love most about this datapoint is that it says a LOT by saying very little. It communicates: - Client satisfaction - Candidate satisfaction - The fact that you care about success DOWN THE LINE, not just about making a placement and moving on - The fact that you maintain relationships with clients & candidates in the long-term, checking in even after the quote-unquote job is done Sometimes compelling data storytelling means finding the story in tired datapoints. Sometimes it means finding a new datapoint altogether.

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⚖️📏You’ve Measured Success – Now What? 📈 Once you’ve measured your marketing campaign’s performance, what’s the next step in your strategy? Our latest blog dives into what comes after campaign measurement and insights on how to: 🔎Analyze key performance data 🎯Refine your messaging and audience targeting 🛠️Improve your media mix for better results next time If you're looking to take your marketing strategy to the next level, this post is for you! 🚀 Check it out now ⬇️ #MarketingStrategy #CampaignSuccess #MediaPlanning #Optimization #GoldViewConsulting #MarketingConsultant

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