About
Tech GTM: Pre-A ➡️ Series D
POSITIONING - BRAND - DEMAND - EVENTS ✔️
An…
Articles by Jen
Contributions
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What are the key differences between a go-to-market strategy and a marketing strategy for a product?
The Go to Market should be a commercial strategy that product is heavily involved with, to fine tune how the product looks when it goes to market. Many times true commercial + product GTM comes too late to do something impactful, so then marketing launch is heavily relied on.
Activity
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Two years ago, on the first anniversary of Russia's invasion of Ukraine, as Managing Editor at TechEU, the team and I penned 24 stories about…
Two years ago, on the first anniversary of Russia's invasion of Ukraine, as Managing Editor at TechEU, the team and I penned 24 stories about…
Liked by Jen Harvey
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3 Ways Smart CMOs Are Redefining Revenue Leadership It's hard to be a CMO today. Your C-suite peers demand predictable revenue contribution, yet the…
3 Ways Smart CMOs Are Redefining Revenue Leadership It's hard to be a CMO today. Your C-suite peers demand predictable revenue contribution, yet the…
Liked by Jen Harvey
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𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗖𝗼𝗻𝘁𝗶𝗻𝗴𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 Last night Ray E. Culver, CCWP hosted a TA & HR Leaders…
𝗧𝗵𝗲 𝗖𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲 𝗼𝗳 𝗖𝗼𝗻𝘁𝗶𝗻𝗴𝗲𝗻𝘁 𝗪𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲 Last night Ray E. Culver, CCWP hosted a TA & HR Leaders…
Liked by Jen Harvey
Experience
Education
Licenses & Certifications
Volunteer Experience
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American Outlaws Europe- Chapter President
The American Outlaws Inc.
- Present 11 years 6 months
Arts and Culture
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International Marketing Communications
Meeting Planners International
- Present 9 years 7 months
Arts and Culture
Providing international content for MPI Netherlands, that is relevant to local organisation members
Publications
Courses
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Art Direction: University of the Arts London
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Organizations
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MPI Netherlands
MarCom Committee
- Present -
Forbes Communications Council
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Recommendations received
4 people have recommended Jen
Join now to viewMore activity by Jen
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You can't manage what you can't see. Spending most of my career in the external workforce, that’s a hard lesson I (and many others) have had to…
You can't manage what you can't see. Spending most of my career in the external workforce, that’s a hard lesson I (and many others) have had to…
Liked by Jen Harvey
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I've been exploring the cost of treating your freelancers badly. 95% of freelancers won't work again for clients who treated them badly. 96% of…
I've been exploring the cost of treating your freelancers badly. 95% of freelancers won't work again for clients who treated them badly. 96% of…
Liked by Jen Harvey
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This is the hottest GTM role not enough people are talking about. It's not an AE, SDR, demand gen person or content marketer. It'll be a GTM/growth…
This is the hottest GTM role not enough people are talking about. It's not an AE, SDR, demand gen person or content marketer. It'll be a GTM/growth…
Liked by Jen Harvey
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If the UK wants to carve a space in the #AI revolution it needs all industries and freelancers on board (and IR35 isn’t helping). Gigged.AI Rich…
If the UK wants to carve a space in the #AI revolution it needs all industries and freelancers on board (and IR35 isn’t helping). Gigged.AI Rich…
Liked by Jen Harvey
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I cancelled my Pavillion membership this week and here’s why.. (yes, it’s an unpopular opinion). I've met some brilliant minds through Pavilion's…
I cancelled my Pavillion membership this week and here’s why.. (yes, it’s an unpopular opinion). I've met some brilliant minds through Pavilion's…
Liked by Jen Harvey
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When you're startup, scaleup or business facing complexity - having an external impartial and independent strategic advisor can help you see the wood…
When you're startup, scaleup or business facing complexity - having an external impartial and independent strategic advisor can help you see the wood…
Liked by Jen Harvey
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"Take risks: if you win, you will be happy; if you lose, you will be wise." — Anonymous
"Take risks: if you win, you will be happy; if you lose, you will be wise." — Anonymous
Liked by Jen Harvey
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The distinction between inbound and outbound is bullsh*t. Think about it. How do you make decisions? Is it one thing? Or is it many…
The distinction between inbound and outbound is bullsh*t. Think about it. How do you make decisions? Is it one thing? Or is it many…
Liked by Jen Harvey
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