Jenna Isken

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: quality creative. #ad Read more from our Publishing Partner, Frontify. https://lnkd.in/g96nuMJY

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Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: quality creative. #ad Read more from our Publishing Partner, Frontify. https://lnkd.in/g96nuMJY

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TIME AND SPACE TIME AND SPACE TIME AND SPACE TIME AND SPACE TIME AND SPACE TIME AND SPACE TIME AND SPACE TINE AND SPACE TIME AND SPACE Creative people are being optimised to the point of meh-creativity by non-creative people. Time to re-assert ourselves…

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Over the years, I've shared several "how to" presentations about creativity here and on Twitter. People often request them as a PDF, so to start 2025 with a little tidying up, I've put them all in one place, on a Google Drive, for anyone to share and download. Here are the titles for those interested. How to craft a brand voice. 2 fundamentals marketers should revisit. 10 tips for giving effective creative feedback. 5 tips for highlighting product features. 6 ways to build your brand with performance marketing. 3 rules for writing a compelling idea description. 5 media formats that pack an emotional punch. 10 reasons why creatives should start with pen and paper. #advertising #brands #creativitiy

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Calling everyone who's ever sat through an awkward creative presentation. Over the last decade, we’ve made a shift at Mortar that’s changed the game for our creative process. Instead of starting with "big ideas" and treating creative briefs as launching pads, we’ve adopted a framework focused on imagining what we want our target audience to say--that singular Aha moment of delight and surprise—and it’s paid off. I don’t remember one creative presentation that has missed its mark since we adopted this framework. The difference? Aha briefs aren’t about blasting off into the creative unknown. They’re landing zones. They’re about aligning the team and the client around a clear, shared vision of how we want customers to respond. This focus keeps the creative work sharp, purposeful, and, most importantly, effective. So, while big ideas can be exciting and captivating, we’ve found that aiming for that Aha moment—with a disciplined, collaborative approach—consistently delivers results that hit the bullseye. See www.mortaragency.com for more. #CreativeStrategy #AhaMoments #MarketingInnovation #ClientCollaboration #BreakthroughThinking #MarketingFramework #OriginalIdeas #TargetedCreativity #MarketingSuccess #BrandDevelopment

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Ready to cultivate lasting connections with your dream clients? Build a thriving digital marketing strategy, and that will start the drive. #DigitalMarketing #OrganicGrowth #ClientAcquisition #BusinessGrowth

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Have your failures taught you more than your successes? I spoke with Greg Stuart on the Building Better CMOs podcast and we got real on this topic and several others including why I think creativity is so important in building brands. Listen here👇 https://lnkd.in/gQZA4KN9

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For marketers that work with creatives (or really anyone involved in brand decisions), this book from Marty Neumeier is a great resource. It’s smart, clear, and an easy read. Grab it. https://a.co/d/bkEoFxZ

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Why do companies with successful brands evolve or adapt their logos over time? This video shares insight into how this can directly correlate with a business's growth trajectory and technology's changing role in our lives. lmno #LogoDesign #Branding #Marketing https://lnkd.in/gCiufbya

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I remember in my early career, digital and traditional spending was right around 50/50 overall. Bottom line is we as strategists need to be sure we are helping clients get the best possible outcomes for their advertising. That means keeping closely in tune with both business outcomes and media performance. Rather than categorizing digital vs. traditional - I like to focus on effectiveness. I don’t care what method of advertising is used, so long as I approach it with the best possible outcomes for my clients.

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Jennifer Strange shares why B2B brand research is more than just brand tracking in this snippet from the B2B Insights Podcast 👇 Listen to the full episode to learn how to incorporate different audiences in brand research, creative techniques for better brand insights, and how to make brand research actionable > https://lnkd.in/edBsC4RC #b2b #marketresearch #mrx #insights #brand #branding #brandresearch #brandtracking #brandpositioning #brandperceptions

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To redefine #brandsafety we must accept that the human experience is messy, complex and real. Authenticity should be seen as an asset, not a risk. We must speak in a way that isn't sanitized or synthesized by AI. Because as humans in a digital world, we all want a little more of what makes us real. https://lnkd.in/edhkJ7_4

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I'm deeply saddened to hear of the purging of creative talent at a company where several brilliant people I know worked. There's a disheartening belief at some companies that thoughtful, creative, strategic thinking isn't as valuable in an AI and data-driven marketing landscape. Nothing could be further from the truth. My strongest desire is to secure a role as a creative leader at a forward-thinking startup or entrepreneurial-minded growing company that needs exceptional, passionate, inquisitive minds to expand its brand, engage its community, and propel its marketing and creative efforts. If that happens, I could bring a team of people who fit that bill perfectly and immediately transform an in-house creative/marketing team. If you're looking for creative talent — ranging from brand management, design, content development, digital marketing, creative leadership, video marketing, data storytelling, and/or social media marketing, message me. I can direct you to a wide range of talent seeking immediate employment. And I can provide you with the highest recommendation and vouch for their tremendous capabilities.

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Everything you need to know about B2b storytelling is in this video. https://lnkd.in/guF98wJ6 Surprisingly, it’s the same as for humans everywhere… #brandstory #thedrama

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On Breaking and Entering Media’s latest episode, Kate Kenner Archibald discusses the value of blending the art and science of marketing.

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Discover the power of strategic creativity with Oak Creative. Whether you seek standalone creative services or a fully realized campaign, trust Oak Creative to strategically craft your message and forge meaningful connections with your audience. We'd love to help your brand grow. Learn more at oakcreative.studio or email [email protected] to schedule a call! #creativedesign #marketstrategy #campaigns #oakcreative

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With Realeyes’ Synthetic AI measurement, marketers across industries can now measure Sales Lift on every ad before launch. PreView Synthetic creative playbook can streamline decision-making by setting guidance rules that can be applied across an ad set. Doing so can flag where creative is lacking visual attention and emotional response required to drive Sales Lift. Learn more in the link below.

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With Realeyes’ Synthetic AI measurement, marketers across industries can now measure Sales Lift on every ad before launch. PreView Synthetic Creative Playbook can streamline decision-making by setting guidance rules that can be applied across an ad set. Doing so can flag where creative is lacking visual attention and emotional response required to drive Sales Lift. Learn more in the link below.

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With Realeyes’ Synthetic AI measurement, marketers across industries can now measure Sales Lift on every ad before launch. PreView Synthetic Creative Playbook can streamline decision-making by setting guidance rules that can be applied across an ad set. Doing so can flag where creative is lacking visual attention and emotional response required to drive Sales Lift. Learn more in the link below.

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