Jen Gulling

Grocery chain Hy-Vee inks deal with Grocery TV to sell in-store ads through The Trade Desk (Adweek): By Kathryn Lundstrom. Advertisers can buy in-store inventory programmatically. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers will be […] #DOOH #digitalbillboards #digitalsignage

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Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

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Retail is not just about "experiences" in 2024—it's about connected experiences, says #RetailMediaSummit keynote Jessica Hendrix, EVP and CMO of Hy-Vee, Inc.. And that's where #retailmedia comes in—expanding the relationship between shopper and retailer to also include brand advertisers. As a regional chain, Hy-Vee has always been deeply integrated into communities, offering regional insights beyond national chains. Demonstrating the evolution of experiences, Hy-Vee has installed food courts in stores (inspired by Eataly)—Chinese, Italian, and American fare. Shoppers have shown time and again they will spend more money at a location if they connect to the experience. Capturing shopper attention is harder than ever, but delivering relevancy is about diving deeper into the shopper data—beyond demos to psychographics and behaviors. Also, kid influence is much stronger now with parent shoppers than in the past. But there are challenges in measuring relevance—what did the shopper communicate all the way to the register? Biggest trends for the next 12 months: • In-store media will become more important. • Brands/agencies will build centers of excellence to maximize their retail media spend/campaigns. • Value of 1st-party data will continue to evolve. And the big question going forward: how will AI fit more specifically into #retailmedia? How will it become integrated into our needs? Path to Purchase Institute

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Foodservice marketers: check out our free e-book with the 10 essential tips specific for the challenges you face.

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What sets top marketing leaders apart? Merkle's infographic uncovers how Perceptive CMOs align their strategies with consumer expectations. Explore key insights from our CMO Navigator Report and see where leaders and consumers agree on the future of CX: https://bit.ly/40mtSvO

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Whataburger’s digital marketing push for their "Whataburger's Spicy Chicken Sandwich" campaign shows how powerful a well-executed campaign can be. By using Twitter and Instagram to create viral moments and engage directly with fans, they’ve solidified their brand’s presence nationwide. Whataburger 📊 Winning Strategies: - Leveraging trending topics and hashtags - User-generated content campaigns - Direct and witty engagement with customers This level of success isn’t accidental – it’s the result of meticulous planning and expert execution. At Innovate Social Media, we know how to build your brand’s story in the digital landscape. https://lnkd.in/eHcWcRF #BusinessOwner #SmallBusiness #LegacyBusiness #FranchiseRestaurant #Whataburger #DigitalMediaMarketing #Texas

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Fantastic insights from Jennifer Gibbs on the importance of brand consistency for franchisees! 🌟 At Ansira, we're proud to provide technology solutions that streamline local marketing efforts while ensuring alignment with the enterprise brand. Check out the article in QSR Magazine to learn more about how we can help your business achieve success. #BrandConsistency #MarTech #QSR

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While demographic characteristics and shopping behaviors are still relevant for targeting and messaging, marketers should also consider the emotional and psychological factors that influence consumers' decisions. #TheARF recently published a brief on this topic, available for all members. #advertisingresearch #knowyouraudience

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Made a list. Checked it twice. Had a beer. Just another Brand Federation Beer and Brands end-of-year Naughty and Nice list. Check out the video below and let us know what you think! Happy holidays! Kelly O'Keefe #brandstrategy #marketingstrategy #branding #marketing #beerandbrands

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This is a worthwhile watch, great overview and discussion on how important designing with purpose is and the impact it can have on driving your business forward.

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Cyber 5, the sales window from Thanksgiving to Cyber Monday, has become critically important to holiday-season success for many brands. And with more than 200 million U.S. consumers spending $38 billion during Cyber 5 in 2023, it’s vital for brands to win both online and offline. In our latest report, The Mars Agency's Ecommerce team presents 10 steps for optimizing retail media and omnichannel activation during this critical holiday sales window. Download your copy here 👇

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The consumer journey isn’t just a path — it’s a narrative that unfolds with every interaction. 🛒❤️ Each touchpoint offers a chance to engage, inspire, and earn trust. By understanding where our audience stands in their decision-making process, we can deliver the right message at the right time, meeting their needs and driving meaningful action. Tailoring marketing strategies to align with each stage of this journey creates a seamless experience that guides consumers effortlessly from awareness to purchase. When done right, it turns curiosity into loyalty. Ultimately, knowing the consumer journey is the key to winning hearts, minds, and markets. 🏆 🏅 In the CPG industry, this understanding is the foundation of daily success. One of the best at mastering this is my former Unilever colleague, Melanie Huet (Newell Brands). That’s why this episode of Time For A Reset with Mel and Paul Frampton-Calero ⚡️ is my favorite one yet. Check it out for some great insights! 🎧 You can listen to our CvE - Marketing Consultancy podcast on your favorite platform: ▶ Apple Podcasts: https://lnkd.in/g_m4mhBm  ▶ Spotify: https://lnkd.in/ggy9tPN4  ▶ YouTube: https://lnkd.in/ggjkb5Jg #MarketingStrategy #ConsumerJourney #TimeForAReset #CPG

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Welcome to the second installment of Merkle's 2024 Customer Experience Imperatives, in which we look at business leaders' priorities and behaviors through the lens of consumer expectations. https://ow.ly/EWRI30sEeq8

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Recognition is a big part of what I do so I like to stay on top of the trends. Which of these will you embed in your recognition programs in 2025? Discover the trends shaping recognition in 2025 and learn how to create a culture that resonates: https://lnkd.in/guyt8NBf #SayHALO #recognition #change

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